Solar isn’t just about harnessing the sun’s power; it’s about understanding the market, its unique challenges, and the best solar script to close the deal.

With over half a decade of experience across diverse markets, I’ve sold solar across 13 markets and mentored countless companies and representatives. This journey has unveiled a unique insight: The solar market is as diverse as it is vast.

Different markets require different pitches depending on factors like saturation levels, customer objections, and demographics.

The notion of a “one size fits all” pitch? It’s a myth. Here’s the deal: not every D2D solar sales pitch will resonate with every customer.

After talking to some of the best solar salespeople in the country, I’ve developed four simple D2D solar sales pitches, drawing from their advice on the winning solar door-knocking script and my own experiences shared on the D2D podcast on Spotify, also available on D2D Experts’ official YouTube channel.

Each one is made to connect, convince hit the mark.

Dive into the overview below, or check out the video for a visual walkthrough:

4 Time Tested D2D Solar Sales Pitches Proven to Work & How to Make them Work

• The Net Metering Pitch: Dive into the world of net metering and discover how this approach can pique curiosity and overcome initial objections.

 

• The Rent Versus Own Pitch: Uncover the art of emphasizing the value of owning power and how it resonates with homeowners.

 

• The High Rate Plan versus Low Rate Plan Pitch: Learn how to shift the conversation from a sales pitch to a helpful assessment while focusing on savings.

 

• The Solar Straight-Up Pitch: Get straight to the point with this no-nonsense approach, perfect for untapped markets.

 

• Overcoming Initial Objections: How focusing on net metering can sidestep immediate rejections tied to solar saturation.

 

• Building Equity with Solar: Emphasizing the long-term value and ROI of investing in solar energy.

 

• The Allure of the Low Rate Plan: Introducing a potential solution for those keen on saving on utility bills.

 

• Curiosity-Driven Conversations: How framing the discussion around qualifying for better rates can lead to deeper engagement.

 

• Tackling Cost Concerns: Directly confronting the primary objection to solar adoption and offering a no-upfront-payment solution.

 

• Choosing the Right Pitch: Understanding when to use each approach based on market saturation and homeowner familiarity with solar.

 

• Avoiding Common Pitfalls: Recognizing potential objections and navigating these with tailored pitches.

 

• Engaging Homeowners: Techniques to keep the conversation going and delve deeper into the benefits of solar.

 

Enjoyed the podcast? Well, there’s more where that came from. D2D content is here to help you take your sales game to new heights.

Continue to Read, Watch & Learn

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Four Tactics to Avoid Door to Door Scams in Solar Sales

How To Sell Solar Virtually

Before signing off, here is a quick question for you guys, “What do you think is happening to the solar industry over the next five years?

Do you think it will get saturated and beat up by legislation, or is this the start of the next energy revolution, with solar experiencing widespread adoption?

Please let me know in the comments section!

Tip of The Iceberg

Each door to door solar sales pitch discussed here has just scratched the surface of what lies beneath if you’re truly aiming for D2D solar sales mastery.

A world of knowledge and skills is waiting for you to explore at the D2D University, which has curated content from the best in the business, including examples, hidden camera footage, role-playing, and in-depth, step-by-step training.

We’re talking about hours and hours of specific, step-by-step guidance from experts like Connor Free, who has completed over 300 installations, and Mike O’Donnell, a true powerhouse who consistently earned double Golden Door Awards at the renowned D2DCon – the Super Bowl for door to door sales professionals. 

And let’s not forget Pistol Pete, who knocked out an impressive 270 solar installations in a year.

It’s time to go beyond the basics and uncover the valuable insights that make a difference at D2D University!

If you found value in what I’ve shared, don’t hesitate to share it with others. Let’s face it: Many people are struggling like I once did.

I remember going weeks without closing a deal and wondering if I should try something else.

However, investing in myself and mastering my craft turned my life around, and the same can be true for anyone willing to put in the effort. 

So, are you ready to take your game to the next level? 

If you’re serious about mastering the craft of door-to-door sales, schedule a demo with our team and let them show you the way.