What’s up, guys? Sam Taggart here. In this video, I’m gonna walk you through how to get solar leads for free. A lot of you probably ask, like what, how do, how do I pay a lot of money for my leads? The reality is, is most solar sales companies and most solar sales reps have not leveraged some of the data that’s sitting right under their nose. In this video, I’m gonna walk you through how you guys can start making money without spending any more money than you currently already have. And any time and energy than you currently already have to start selling some solar, whether it’s virtual, or in home, or door-to-door, whatever that looks like, I’m gonna help you guys go capture some leads right away. It’s through systems and technology. We created a product called vanilla message. This is an automated texting follow up campaign. And whether you use our system or somebody else’s system, but we help coach people on proper marketing techniques to help and engage previous customers via text. You look at the difference between email marketing and text marketing is there’s a 98% open rate on text messaging.
Log on
So, let’s dive into this. Let’s show you kind of how it here is vanilla message.com. It’s a simple way to increase reviews, but improving customer engagement with follow up referrals, upsells, and multi cross selling. So, we’ve seen roofing companies go start selling them, lead solar, and solar companies, selling other products and leveraging the data by simply organizing it in the right way. So, I’ve logged into a simple solar company here and you have what’s called filters. So, what you’re gonna do is you’re gonna upload your customer database.
Enter customer data
So you say, okay, I’ve got this guy, Craig, he’s got his name, phone number, email address, whatever information you wanna put here, you can put different tags. So I can say let’s tag this guy, you know, uh, demo one. What I mean by that is he did one demo, but never closed. Okay. So now he’s, I’ve created certain tags. I’ve organized my data and I can pull all this right from my CRM. The software actually integrates into people’s CRMs. So that then you can just go filter by all the data that you’re pulling from your CRM by city, by state, by 10, by, you know, zip code, et cetera. So it’s like, okay, everybody tagged demo one.
I wanna search. Okay. So now it’s gonna create what we call a list, a list of people that I’m gonna now try to market to. So, this could be failed credits. How many people have you knocked on that have failed credit and maybe were fricking five points shy of quote, qualifying for solar. But this was six months ago. Are you thinking to call them right now? No, you totally forgot about ’em they’re long and gone, but if you created a system to automate the follow up to actually talk to these people, I promise there’s deals waiting to get sold and they probably have good credit now, but you just don’t have a system to automate to actually talk to them. So, what I would do is I go to here to custom messages and what this is, is there are templates that you’re gonna create to automate the communication with AI technology to respond back for you making this a one click
Text Campaign
Text campaign system. What do I mean by that? I go in here and I create a template that says, yes, no, maybe meaning let’s call this one a failed credit campaign. Okay. Or failed credit message. Hey, so it says, Hey Austin, it’s been a while. Wanted to retouch or reconnect to see if your credit may have gotten above the six 20 mark. Would you be open to talking this week? Right? Ask a yes, no question. Then if he says, absolutely, I’d love that. Be like great click the calendar link and schedule a time. And I would include the link. If he said as anything in the maybe realm, he would say, okay, let’s hop on a call and I can tell you about some of the new stuff going on. You know, maybe it’s something that’s gonna speak, peak their interest. And if they know I’m gonna be like, no big deal, let me know when you feel like your credit has gotten better and we can take it from there and I’m going to hit save. Okay, well, if I need to move this all again, so I’m gonna hit save.
Different templates
And now I’ve got this template built called the fail credit template. Okay. So, what’s gonna happen is if I let’s say I sell somebody right now, they fail credit. I can go here to send template. I can pick where do I want it to come from my Vegas phone number so I can customize localized phone number. I’m gonna say, I’m gonna send it to, to this guy. We’ll call it Leroy. And I’m gonna then pick fail credit. But, I don’t wanna send that right now cause I just, you just fail credit if I sent you that right now, that would make sense. So, I can schedule the text message to go out maybe six months from now in September and at this time. And I didn’t even think about it cause in September I wouldn’t be thinking about Leroy. He would be long lost and I’d be onto the next one. So right there, I’m actually teeing myself up for the future. But what about for the past, let’s dive into this. So, I go to all my customers and I create template that says, you know, Hey, would you be open to revisiting? So this would be a rehash template. So, I’d say, Hey Austin, would you be open to revisiting
Solar? Yes, no. And if he says I’d love that or yes or anything variation of that is I would say, awesome, what time can I come by blah, blah, blah. And I’d finish out this template and I would then save it and then I can go and send it to 2000 people just like that. Literally send 2000 people and it says, Hey Austin, Hey Tommy, Hey Julie, Hey Susie, Hey Johnny. And it literally sends and guess what happens of those 2000 people, we’ve seen a 10 to 15% response rate and about 8% of those are, are probably gonna say, yeah, let’s do this within a database of my 2000 leads that have already spent time, money and energy going after. So, my recommendation is, and you don’t have to use vanilla. We don’t care. We’ve provided services at D2D to say, Hey, let’s get smart about this.
And you’re, you’re sitting on all this data and phone numbers and emails that you’ve you collected, what are you doing with it? And you know what? The beauty of this is, I don’t need an inside sales team. I don’t need an internal admin and rep, I literally can go in here and manage the conversation right out of this and be texting my clients back and forth just like this and, and starting to get new opportunities, taking these leads. And these are all free. And there’s ways that you can get lists. You can go find cross selling lists. You can go find other opportunities, but you’ve already spent money in energy as a solar company to go get data. It’s just now what are you doing with it? So hopefully you learn something interesting in a new way and relevant information. That’s gonna help you go sell, sell more solar. Uh, but we’re here to help at D2D. We have a ton of free content. So subscribe today, click the link and we’ll get you a bunch of new free content. So, we are here to help. Reach out if you need anything. But, hopefully this is a, uh, a great little plug on how to go make some more money in what you’re already doing.
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