What’s up, guys?

Sam Taggart here.

In this video, I will walk you through how to get solar leads for free. Many of you probably ask what, how, and how I pay much money for my solar leads. The reality is that most solar sales companies and most solar sales reps have not leveraged some of the data that’s sitting right under their nose that can help them generate solar leads. In this video, I will walk you through how to start making money without spending more than you already have. And any time and energy you already have to start generating solar leads, whether virtual, in-home, or door-to-door, whatever that looks like, I’m gonna help you guys capture some free solar leads right away. It’s through systems and technology. We created a product called vanilla message.

This is an automated texting follow-up campaign. Whether you use our system or somebody else’s, we help coach people on proper marketing techniques to help and engage previous customers via text. The difference between email marketing and text marketing is a 98% open rate on text messaging.

Solar energy is one of the fastest-growing industries in the world, and there is a huge demand for solar installations in both residential and commercial sectors. However, finding qualified leads can be challenging for sales reps who want to grow their business and close more deals.

Let’s talk about some high-octane tactics to skyrocket your solar sales.

How to Find Residential Solar Leads for Free

Residential solar leads are homeowners interested in installing solar panels on their roofs or properties. They are typically motivated by saving money on their electricity bills, reducing their carbon footprint, or increasing their home value. To find residential solar leads, you can use the following methods:

  • Get listed on solar company directories

Solar company directories are websites that help homeowners find and compare solar installers in their area. They usually rank high on Google search results and have a large audience of potential customers. Solar Reviews, Energy Sage, Clean Energy Experts, and Consumer Affairs are popular solar company directories. To get listed on these directories, you must create a profile with your company information, reviews, and ratings. You can also pay for premium listings or ads for more exposure and leads.

  • Get involved in homeowner communities and offer free advice

Homeowner communities are online forums, groups, or websites where homeowners discuss various topics related to home improvement, renovation, or maintenance. You can join these communities and offer free advice or tips on solar energy, such as choosing the best solar panels, calculating the return on investment, or applying for incentives and rebates. Doing this lets you establish yourself as an expert, build trust and credibility, and generate referrals and leads. Some examples of homeowner communities are HouzzReddit, and Nextdoor.

  • Social Media

Engage with your target audience on social media platforms, sharing your content and participating in relevant groups and forums. Building a community around solar energy can foster connections and attract potential residential solar leads. Encourage satisfied customers to leave positive reviews on online platforms, as these reviews can build trust and credibility, serving as a powerful endorsement for your services.

  • Referral Programs

Implement referral programs where existing customers can earn rewards or discounts for referring friends and family. This word-of-mouth approach can be a cost-effective way to generate residential solar leads. Explore partnerships with local businesses, such as home improvement stores or real estate agencies, to cross-promote your services and reach a wider audience.

  • Virtual Webinars

Host virtual webinars or in-person workshops to educate homeowners about solar energy. Use these events to interact with potential customers and generate residential leads. Additionally, consider sponsoring or participating in local community events, fairs, or farmer’s markets to raise awareness about your solar services.

Offering DIY solar kits or workshops can attract a hands-on audience interested in learning more about solar installations. Lastly, contact local media outlets such as newspapers, community magazines, or radio stations for possible coverage or features. Local media exposure can significantly increase awareness and interest in your residential solar services.

By combining these strategies and tailoring them to your specific target audience, you can effectively generate residential solar leads without a significant upfront budget. Track the performance of each approach to refine your strategy and maximize your residential solar lead generation efforts.

  • Use SMS marketing and generate Solar Leads For Free With Vanilla Message

SMS marketing has a high open rate, response rate, and conversion rate compared to other channels. Vanilla Message lets you send personalized messages, such as reminders, confirmations, offers, or surveys. 

Here’s everything you need to know about using Vanilla Message to drive solar leads:

Log on

So, let’s dive into this. Let’s show you kind of how it is here. It’s a simple way to increase reviews but improve customer engagement with follow-up referrals, upsells, and multi-cross-selling. So, roofing companies start selling them, lead solar and solar companies, sell other products, and leverage the data by simply organizing it correctly. So, I’ve logged into a simple solar company here, and you have filters. So, what you’re gonna do is you’re gonna upload your customer database.

Enter customer data

So you say, okay, I’ve got this guy, Craig, he’s got his name, phone number, email address, whatever information you wanna put here, you can put different tags. So I can say, let’s tag this guy, you know, demo one. What I mean by that is he did one demo but never closed. Okay. So now he’s, I’ve created certain tags. I’ve organized my data, and I can pull all this right from my CRM. The software integrates into people’s CRMs. So that you can then filter by all the data you’re pulling from your CRM by city, by state, by 10, by, you know, zip code, etc. So it’s like, okay, everybody tagged demo one.

I wanna search. Okay. So now it’s gonna create what we call a list, a list of people that I will try to market to. So, this could be failed credits. How many people have you knocked on that have failed credit and maybe were fricking five points shy of the quote, qualifying for solar? But this was six months ago. Are you thinking of calling them right now? No, you forgot about them. They’re long and gone, but if you created a system to automate the follow-up to talk to these people, I promise deals are waiting to get sold, and they probably have good credit now, but you don’t have a system to automate to talk to them. So, what I would do is I go here to custom messages, and what this is, is there are templates that you’re gonna create to automate the communication with AI technology to respond for you, making this a one-click

Text Campaign

Text campaign system. What do I mean by that? I go in here and create a template that says yes, no, maybe, meaning let’s call this one a failed credit campaign. Okay. Or failed credit message. It says, Hey, Austin, it’s been a while. Wanted to retouch or reconnect to see if your credit may have gotten above the six-20 mark. Would you be open to talking this week? Right? Ask a yes or no question. Then, if he says, I’d love that. It’s great. Click the calendar link and schedule a time. And I would include the link. If he said anything in the maybe realm, he would say, okay, let’s hop on a call, and I can tell you about some of the new stuff going on. You know, maybe it’s something that’s gonna speak, pique their interest. And if they know, I’m gonna be like, no big deal, let me know when you feel like your credit has improved, and we can take it from there, and I will hit save. Okay, I will hit save if I must move this all again.

Different templates

And now I’ve got this template built called the fail credit template. Okay. So, what’s gonna happen is if I let’s say I sell somebody right now, they fail credit. I can go here to send the template. I can pick where I want it to come from my Vegas phone number so I can customize the localized phone number. I’m gonna say, I’m gonna send it to this guy. We’ll call it Leroy. And I’m gonna then pick fail credit. But, I don’t wanna send that right now cause I just, you fail credit if I sent you that right now, that would make sense. So, I can schedule the text message to go out maybe six months from now, in September and at this time. And I didn’t even think about it cause in September, I wouldn’t be thinking about Leroy. He would be long lost and I’d be onto the next one. So, right there, I’m teeing myself up for the future. But what about the past? Let’s dive into this. So, I go to all my customers and create a template that says, Hey, would you be open to revisiting?

So, this would be a rehash template. So, I’d say, Hey Austin, would you be open to revisiting?

Solar? Yes, no. And if he says I’d love that or yes or any variation of that, I would say, fantastic, what time can I come by blah, blah, blah. And I’d finish out this template, then save it, and then I can go and send it to 2000 people just like that. Send 2000 people, and it says, Hey Austin, Hey Tommy, Hey Julie, Hey Susie, Hey Johnny. And it sends and guesses what happens of those 2000 people, we’ve seen a 10 to 15% response rate, and about 8% of those are, are probably gonna say, yeah, let’s do this within a database of my 2000 leads that have already spent time, money and energy going after. So, I recommend that you don’t have to use vanilla. We don’t care. We’ve provided services at D2D to say, Hey, let’s get smart about this.

And you’re sitting on all this data, phone numbers, and emails you’ve collected. What are you doing with it? And you know what? The beauty of this is, I don’t need an inside sales team. I don’t need an internal admin and rep, I literally can go in here and manage the conversation right out of this and be texting my clients back and forth just like this, and starting to get new opportunities, taking these leads. And these are all free. There are ways that you can get lists. You can go find cross-selling lists. You can go find other opportunities, but you’ve already spent money in energy as a solar company to go get data. It’s just now what are you doing with it? So hopefully you learn something interesting in a new way and relevant information. That’s gonna help you go sell, sell more solar. Uh, but we’re here to help at D2D. We have a ton of free content. So subscribe today, click the link and we’ll get you some new free content. So, we are here to help. Reach out if you need anything. But, hopefully, this is a great little plug on how to go make some more money in what you’re already doing.

How to Find Commercial Solar Leads for Free

Commercial solar leads are businesses or organizations interested in installing solar systems on their buildings or properties. They are typically motivated by reducing operating costs, enhancing their reputation, or meeting sustainability goals.

To find commercial solar leads, you can use the following methods:

  • Partner with local businesses with high energy demand

Local businesses with high energy demand are ideal candidates for solar installations, as they can benefit from lower electricity bills and tax credits. You can partner with these businesses and offer them a free solar assessment, proposal, or consultation. You can also offer them a referral fee or a discount if they refer you to other businesses in their network. Some examples of local businesses with high energy demand are restaurants, hotels, grocery stores, car dealerships, and warehouses.

  • Advertise on local media and online

 Local media and online platforms effectively reach your target audience and generate awareness and interest in your solar services. You can advertise in local newspapers, magazines, radio, TV, or billboards. You can also advertise on online platforms like Google, Facebook, LinkedIn, or YouTube. Depending on your goals and budget, you can use different types of ads, such as display, video, or search ads. To optimize your ads, you must research your keywords, target your audience, create compelling headlines and copy, and track your performance.

  • Use search engine optimization (SEO) to improve ranking

SEO improves your website’s visibility and ranking on search engines like Google or Bing. SEO can help you attract more organic traffic, leads, and customers to your website. To improve your SEO, you must optimize your website speed, design, and navigation, use relevant keywords and phrases, create valuable and engaging content, and build backlinks from other reputable websites.

Create informative content on your website or blog that educates homeowners about the benefits of solar energy. This can include articles, infographics, and videos, helping to position your business as a valuable resource in the solar space. Optimize your website for search engines by incorporating relevant keywords like free residential solar leads into your content to increase visibility among local searches.

A strategic combination of online and offline commercial solar lead-generating methods tailored to the business sector is crucial to generating free commercial solar leads. Begin by developing informative content on your website or blog, focusing on the specific benefits of commercial solar installations. Case studies, whitepapers, and articles showcasing successful projects can establish your expertise and attract businesses seeking solar solutions.

Establish a strong presence on professional social media platforms like LinkedIn. Share relevant content, engage with businesses, and participate in industry groups to build connections and visibility within the commercial sector. Optimize your website for search engines using keywords related to free commercial solar leads, enhancing your online visibility when businesses search for commercial solar solutions in your area.

Host webinars or workshops tailored for businesses interested in adopting solar energy solutions. Provide valuable insights into cost savings, sustainability benefits, and the process of transitioning to solar power. Attend local business events, chamber of commerce meetings, or industry conferences to network with potential commercial clients and explore partnerships with other businesses.

List your business on online directories catering to commercial services, ensuring your profile includes detailed information about your commercial solar offerings and contact details. Offer free energy audits to businesses to assess their current energy usage and propose customized solar solutions. This initial assessment can be a valuable tool for generating free commercial solar leads.

Participate in community outreach programs focused on sustainability and renewable energy. Sponsorship or involvement in local events can enhance your brand visibility among businesses. Contact local media outlets to share success stories, press releases, or expert opinions on commercial solar trends, positioning your business as an industry authority.

Collaborate with industry associations or organizations related to renewable energy to generate free commercial solar leads, providing opportunities to connect with businesses that have a vested interest in solar solutions. Offer educational seminars or workshops specifically designed for businesses, sharing insights on financial benefits, tax incentives, and long-term savings associated with commercial solar installations.

Encourage existing commercial clients to participate in referral programs, amplifying word-of-mouth referrals within the business community. By combining these strategies, you can effectively generate free commercial solar leads. Adapt your approach based on the characteristics of your target business audience and continually refine your strategies based on feedback and performance metrics.

Sam Taggart

Sam Taggart is the founder and CEO of D2D Experts.

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