The solar industry is on the rise, no doubt about it.
But here’s the catch: Solar panels aren’t exactly a pocket change purchase for most folks in the US.
Selling solar panels? It’s not merely about presenting a product. It requires many skills, a deep understanding of the product, and some awe-inspiring persuasion abilities.
Sales reps need to do more than pitch the benefits of solar energy. They must educate customers about the advantages, address their concerns, close the deal, and provide a clear and convincing explanation of all things solar.
So, here’s the big question: How do you ensure your solar sales team is fully equipped and ready to excel in this highly competitive market? What tools and strategies will help them stand out from the crowd?
Comprehensive door-to-door solar sales training that focuses on building solid client relationships.
The Best Solar Sales Training Resources
Among the many solar sales training materials available, some are obsolete; some just skim the surface or don’t align with your niche or market.
It’s a mixed bag.
We’ve sifted through the clutter and handpicked a list of the crème de la crème of 5 resources that have the most potential to help your team excel:
1- The D2D Experts: Door To Door University – Solar
If you want to boost your sales in the solar industry, D2D University is your go-to place. Its Solar Sales Training course is super popular amongst the D2D community and covers everything from pitching solar products in door-to-door scenarios to setting appointments and sealing the deal.
What makes it great: You will learn from real pros in the solar industry. Plus, there are over three hours of comprehensive training. And guess what? You can try it out for free with their demo!
What you will learn: You’ll get the lowdown on effective pitching, appointment setting, and how to close more deals.
2- Sam Taggart’s ABCs of Closing
Looking for a deep dive into solar sales? Sam Taggart’s book, “ABCs of Closing: Experts’ Secrets on Closing Deals,” is like hitting the jackpot. It’s packed with strategies and techniques from a seasoned expert.
What makes it great: It’s perfect for learning at your own pace and getting into the nitty-gritty of solar sales.
What you will learn: You’ll explore solar energy fundamentals, advanced sales strategies, and the psychology behind successful selling.
3- Solar Energy International: Solar Training – Solar Business And Technical Sales
This online course is like a deep dive into the ocean of solar sales. It covers everything from industry insights, policy changes, technical information, and sales techniques.
What makes it great: It’s a six-week journey packed with valuable content, and you get a certificate at the end!
What you will learn: You’ll become a whiz in the industry, policy, technical aspects, and sales techniques.
4- Zippia: Solar Sales Representative Education Guide
Zippia’s guide is a bit different. It’s not your typical course but more of an info pack to help you figure out if solar sales are your thing.
What makes it great: It’s free and gives you a good overview of the solar sales industry.
What you will learn: You’ll get insights into the industry, like average earnings and necessary skills, but it won’t teach you the actual selling part.
5- Solar Power International (SPI)
SPI events are where the magic happens in the solar industry. It’s all about innovation, networking, and getting the latest scoop.
What makes it great: You’re right in the heart of industry innovation and networking opportunities.
What you will learn: You’ll learn about emerging trends, connect with industry leaders, and get inspired by the latest in solar tech.
How To Make The Most Out Of The Door-to-Door Solar Sales Training
- Be prepared and do your research. Know your product inside and out, and be ready to answer any questions potential customers may have.
- Secondly, be friendly and personable. Solar is a new concept for many people, so take the time to explain things so that they will understand.
- Be sure to follow up with customers after the initial visit. Get their information and let them know you will contact them when it comes time for installation.
- Finally, make sure you are getting regular feedback from customers. Ask them how they feel about the product and ask for feedback on their experience with your company. This is a great way to improve upon future sales calls and gain insight into customer satisfaction.
The Ultimate Solar Sales Training Opportunity
While these resources are a solid starting point for learning the ropes of solar sales, more than they may be needed to take your team to the next level.
At times, your team might feel like hitting a plateau and struggle to go past a certain number.
If you’re nodding along, thinking, “Yep, that’s my team,” it might be time to consider something more comprehensive.
What your reps could need is access to industry pros who’ve been there, done that, and have the sales figures to prove it. You’re craving a step-by-step system that’s not just theory but something you can implement.
D2D Experts’s Business Bootcamp offers a synthesis of experiences that drove sales of a whopping $100 million
Business Bootcamp is a two-day intensive training event where you’ll learn from the experts how to:
– Recruit top-notch talent for your solar sales team.
– Train your team effectively with the D2D Experts’ system.
– Keep your team motivated and on board with incentives and a strong culture.
– Use data and analytics to track and measure your team’s performance.
– Scale your business with systems and processes that work.
Now, the Business Bootcamp isn’t for everyone. It’s tailored for those ready to invest in their team and themselves.
If this resonates with you and you’re thinking, “I’m in,” consider reserving your spot for the next Business Bootcamp. Just a heads-up, though: spots are limited and tend to fill up quickly. So, if you’re serious about this, it might be a good idea to act fast.