Are you the leader who wants to become an entrepreneur who takes a business from 1 million to 10 million to 50 million to 100 million? We’re going to go behind the scenes diving into businesses, and business owners, and show you how we teach our entrepreneurs to grow their businesses.

What’s up, guys? Sam Taggart here with D2D experts and we are hosting what we call our deep dives for our CEO mastermind group, The Circle. Every other month or every quarter we host a really cool retreat for our mastermind group. What’s really cool about this time is we have a really special guest. His name is Tad Friend. He’s been an author for 20 years for The New Yorker. He’s flown in to do a story on door-to-door. So, what better place to come and learn and network with all these different business owners? We have window companies, roofers, pest control, solar, and all the different industries all here masterminding together. So, I was like you get to pick apart and learn all sorts of people from all over the country all one place. He’s also coming out to Door to Door Con in January. So he’s really diving deep into learning all about our industry to write a really cool article for the magazine.

Spark Real Change

So, some of the training that we focused on was two things one lighting a fire up under an individual to get them to spark real change. We built a model that is simple. It’s like you have motivation at the lowest level short-lived, then you have inspiration that’s going to be a little longer lived. Meaning, I’m a leader that can inspire somebody. I can pull them with me. Where motivation is pushing them to do something. The third level is the buy-in. We call it you know you’re so bought into this, where you’re two feet in you’re excited you’ll drink the Kool-Aid you’ll do what I say. The fourth level is the highest level of real change, self-actualization. When somebody can connect with their true mission and their source. Whatever they think that is, may it be God, the universe. Whatever their source may be, they can align all that and they wake up self-motivated every day and they need no external force to push them.

Create Motivation

Leadership is a combination of hitting a system on all four. This means you’re going to create a competitive environment that creates this motivation. You’re going to lead from the front to inspire your people or have people who are inspiring or doing inspiring things. You’re going to help them by getting them to buy in empowering them and giving them long-term incentives or roles and responsibilities to create that buy-in.

Help Them Find Their “Why”

Then the last one is you’re going to have real good questioning, through coaching that’s going to help them come to realizations of their true why. This is something every leader should master. When someone discovers their “why”, they shine and you will see a change in how they operate.

Map Out Roles & Responsibilities

Then we moved into our second piece of framework, which is really roles and responsibilities and really helping companies map out their hierarchy. One of the tips that I teach leaders and business owners is to take the names out of the role. Oftentimes, we build our companies around an individual. We’re like well, Tom, he’s good at this and good at this and good at this. Then we’re like well, we’ll give his job the title VP of “x” which is a combination of 10 skill sets. But, if Tom leaves, then we’re in trouble. And so, leadership is the ability to say, I can take the names out of the titles and really map out my hierarchy. I can manifest the right people in the right seats and be able to plug people into those seats, instead of plug the seats into your people.

Inspire

What we did after day one was we had Nick Santos Asano come out. He is just incredible. He not only has a crazy story about being born with no arms and no legs, but he was also an NLP practitioner with Tony Robbins. He taught us the power of impacting a conversation to help change somebody’s state and inspire them to get out of a slump. As business leaders, our biggest problem is motivating our people to get real change in their lives.

Focus

I want to take you through a few things about focus that I want you to know. This is not only going to apply to your life and your business, but most importantly it’s going to take your psychology and your whole entire quality of life to the next level. Focus is actually a massive foundation for what type of results you’re going to get in your life. Now, for example, as a man with no legs, and one arm, if I wake up every single day and focus on the fact that I’ll never become a professional soccer

player, I will have a very low quality of life. Focusing on the wrong thing is devastating to the results in your life. Who knows what I’m talking about? We see it every day in people. First, they’re massively in love, and then Covid, and then business stress, and then financial stress, and then you’re coming home and you’re only bringing a level two state to your relationship. What kind of relationship is that going to be? Level two.

Change Your State

Do you want a few ways to change your state? How you can change your state? All right, stand up. I’m standing, sitting, standing. Ok, this is how fast we can change your state. So, when I say make your move, play full out on this. Watch, I’ll tell you to change your life. Right when I say make your move, I want you to yell “Yes” but make your power move. Is that all right? Now, breathe deep. Breathe it in. Do you feel it? Oh, it’s way different than what you were three seconds ago.

Improve

Then we hired this improv company to come do a workshop with us not just to entertain us, but to let us be the entertainment because life is improv. Meaning, you wake up every day and you don’t know what’s going to be coming at you. Your ability to flow, adapt, move, respond, and let things kind of move in their own fluidity is really the power of an entrepreneur and a good leader.

Meditation

Then we moved into day two. On day two we woke up and had an amazing meditation. The meditation was by John Driggs. He has his own course if you want to check him out at https://johndriggs.org. He is somebody who says let’s bring in mindfulness practice and teach how to tap into the meta, tap into our own you know just awareness. Awareness is what he talked about and it’s just our ability to see things as objects and detach ourselves. You need to be like okay I’m feeling this. I’m thinking this. This is happening. I have sensory here. What’s really going on here? Our awareness is something that helps drive us and it makes us in control instead of feeling out of control. Which creates depression or anxiety.

Success Leaves Clues

We then came down to Fluent, which is a large home security automation and solar company. Graham Wood, Sean, their CFO, and their Chief Recruiting Officer were three people that we got to interview. As part of our Mastermind, we believe that we don’t know all the answers, and going and saying “Success leaves clues. Can we pick up those clues? Can we do something with that by people that have paved the way, pioneered, and built multiple hundred million dollar companies?” We want to learn how you raise capital. How do you structure your positioning? How do you pay your people? How do you deal with your company? How do you deal with growth and scaling? How much as a business owner do I take off versus reinvest? How do I predict that? How do I have risk reversement? Those are questions that any CEO or entrepreneur is scared to ask. Or, do they even have anybody to ask? They’re like, I’m just trying to figure this out. So, instead of saving, they are spending millions of dollars on just their own dummy tax. Why don’t we go to the people who have done it before us and actually learn what they do, lift up the hood in their operations, tour their facilities, and see what positions they do? That’s something we believe in our mastermind to incorporate into these deep dives every time we come out and some of the big takeaways were you know really defend your tribe and your people and create loyalty and empower those people through long-term kind of profitability, or profit shares, or equity plans. Graham is the type, he doesn’t have any partners, but he says he creates really good agreements that say, if there’s an acquisition, here’s your distribution. If there’s a year-end distribution, here is your distribution. Yet, he doesn’t have to give away 20% of his company to do so. So, he’s really creative at creating buy-in through good agreements and aligning interests and incentives to create productivity out of his people. I thought that was a really cool tip or trick for any entrepreneur who’s trying to keep their people around. Our people are some of our biggest assets.

If you got a lot out of this video, comment with your questions about your big business problems. I deal with a lot of CEOs and a lot of different entrepreneurs all over the world and you know, we all deal with very similar problems, and the more that you guys comment to let me know what’s going on, the more I can create better content videos and create experiences for our entrepreneurs to solve those business problems.

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