Andrew Mackay 00:06
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Sam Taggart 00:48
What’s up everybody! This is Sam Taggart with the D2D podcast and I’m here with Kenny Brooks, the funny salesman, and he is done phenomenal things for our industry.
He has a heart for industry has over 10 years of background in our industries knocking doors ever since he was 12. He just said, I got my hustle as a sales guy. And he has made comedy and sales and combine the two to the point where one of his videos went viral.
And that’s kind of where a lot of people you guys know him from where he’s the guy in the window cleaning video. But he’s done many, many more greater things and trained a lot of companies. He’s trained a lot of sales reps. He’s made a lot of money through the doors over the years, to the point where he’s also helped start and is working on producing his own TV show is it as a door knocker he’s worked with and sold Jamie Foxx and we’ll go through all of his stories. So I don’t need to steal his thunder on this intro but we just got done with DDD con. And that’s that’s why he’s out here. He’s like of course I’m a D2D guy, gotta go to D2D con.
The big doorman word. Welcome, jam. Appreciate it,
Sam Taggart 01:53
sir. So tell tell the world like what I guess well, yeah, let’s recap the event. Like what you what you think what is your second year there? You’re there a couple years back? How was it?
Yeah, it was amazing. It was a blessing. You know, like, like, it’s just amazing. Like, just like when I was knocking on doors, we never had like nothing like this where you could just keep everybody fired up, keep them motivated, keep the industry going. Let them know that you know, just the best thing since sliced bread because at the end of the day, like people, they they look at door door to door as like the underdogs. No, they underestimate us. You know, I mean, and that people don’t understand that like, door to door changed my life actually, all the way from like 12 years old, and I’m gonna go on straight into it. Like, as you know, I started door to door as just like a paper route. That was like a newspaper job. And how I got into it is simply fact like, my mother she was she raised six kids by ourselves single mom and I remember like, growing like four or five inches, like 12 years old. So I got into basketball. And my mom come for like, No, you know, basketball shoes. So I went to school did tryouts and I was really sad because like, the basketball team was just roasting me. I was sliding across the gym. I forgot what shoes I had like some XJ 900 or some problems. It was like some shoes that like you didn’t want to have at that age. So I was getting roasted in my arms.
Maybe he was allergic to those. You got a bump on your face. Like you didn’t get those. We couldn’t afford those. So anyway, I was like playing basketball and I slid down near out the gym like to the lunch room. Like that’s how much grip that I have on the shoes. So on the way home from school, I’m really I’m crying. I’m crying like because I’m like, I can’t believe I just got to bear so I seemed like they had like these telephone poles where they staple like jobs on a pole. So I called the number and shout out to Robert Dyson. That was my first manager like in a door to door so at first I was gonna be like a paper boy, you know, I’m saying like, well, you throw the paper to the addresses. And one day, just this guy came out he started snapping on me like he was snapping on me and my coworker like, you know, like, Why are you throwing this paper in my yard? I’ve been counseled a subscription a long time ago now like at 12 years old. Like I was already like listening to see like what like a lot of people they thought like when they saw my video they like this dude is a rapper some because like how I like put words together and I mix comedy with, you know, like with the sales like, but I just listened to a lot of hip hop, like, my favorite rapper growing up was like Jay Z, Eminem, Lil Wayne, you know, so, and I like how they like use metaphors. You know, I’m saying so that’s what I did. I had so at the time, 12 years old, and I was like, Can I say one thing? So I was like, You got kids? He was like, Yeah, I was like a two year old kids was playing and one broke the glass. You want to spank both from right? He was like no, I was like, well, you should spank us for the bad performance. Let me just call my stupid visor. And when I say a supervisee start laughing So we ended up upgrading and like Beyonce, so you end up getting like another year subscription. So I went from like a paper route boy to like a salesman. So like, I became like a salesman on accident. So after that, you know, I started making because like in sales, I realized at 12 years old, you can go from where Fred Rockefeller, you know, I’m saying today, no Sunday, no real income. I went from like making like $50 a week delivering paper till making like two to $300, sometimes 500 hours a week. It just depends on your performance. You know what I mean? So at that 12 years old, I realized that you, you just had to be yourself. Because when I was like, 12 years old, they gave us like, a little script to me, sorry, like, you had to read the script. Like, I’m working towards a college. That’s great. And I’m looking like, I didn’t even believe the script, because I’m like, I’m 12 years old. I’m working towards it. I’m working to give me some shoes. Like, I just want these basketball shoes, so I can go and start on them. So they won’t talk about my shoes. No, give me some shoes. So my short term girl was like, I’m just gonna work make this $50 And then I’m gonna go buy me some shoes for 50 bucks. I’m not gonna get some basketball shoes. You’re not I mean, I’m like, 20 years old. I’m still like, in like, junior high, you know, I mean, like middle school. So it wasn’t that expensive at the time. So when I started making all of that money I was making like, like my mother. At first. She didn’t want me to do it. She like to go out and just knock on stranger’s doors. They when I came in with that first paycheck, to keep doing it, you know, it was like, one of those like, because I started making some money, you know, he had been in the year. So that’s what you know. So I did that for like, 12 to 14, like, I like my short term goal became like, I like I had a dream Damn. Like, I was like Martin Luther King. I was like, oh, I want to be successful. Not only I forgot about even playing basketball, because it was like, I just fell in love with what I was doing. You know what I mean? And that’s what a lot of people don’t realize, like, when they first get into sales, they don’t really believe you know what I mean? They like once you get your best, like, and my favorite quote, is, there was this quote, like, oh, one of my mentors, somebody said, if you get your order, that’s all you might need, you know, I mean, and that’s all I did. Like, when I was out there, I’m just gonna do my best. I’m gonna give my best because I realized sales was a mystery. So I just started having fun. I did it for like, 12 to 14. And then, like, when I turned 15, I got like, tall, I got like six feet. So then I took basketball serious. So I started playing basketball. So, um, I got out of sales. And then when my grandmother passed away, she was like, a big influence to my life. And like when she passed away, that’s when like, I dropped out of school. My senior year. I didn’t you finished my senior year and then I was like, depressed. You know, I was like, homeless, living house to house still my mom, still my uncle, still my aunties. And then my brother, he was like, man, he was making all that money when he was like 14 years old. He’s like, it’s this traveling job. My friend worked there right now. He said, He make he said, some guys out there making like, three, two to $3,000 a week. Here it is, we like home to shut off sound like what? So I was like, oh, let’s do it, I see an opportunity because he’s like, bro, if he making this your personality, wait for an interview, got there and kill him. You know, I’m saying. So we went and I was like, around like, 2004. That’s when I got into the industry where the video happened. You know, I started in like, 2004. So I was like, the top sales when I first started, like, I remember my first check, I made like six or 700 bucks. And I didn’t work a full week. But half of my check, I invested in myself, you know what I mean? I went straight to Barnes and Nobles. And I, like bought a lot of books. Like my first book was like thinking Grow Rich by Napoleon Hill. So I just started buying books, you know, I’m saying I said, you want to have some from a dummy pit in a book. So the more I started buying books and started reading and educating myself on artists selling like, I was reading Zig Ziglar closing over sale, you know, I’m saying See you at the top. That’s what I started elevating my thinking. So I was thinking outside the box, because we like when I was selling a cleaning product, it was a $40 bottle of cleaner. And it was it was like a slanted commission scale. You can make 25 to 50%. You know, I’m saying but you had to have 102 sales by the end, you had to average 17 sales a day. If you don’t write 100 sales at the end of the week, then you may like 45% on the dollar. If you are 100 sales, then you that’s only how you make 50% Something like that. You got to write 17 sales and I read this I’m like, No, you know what I mean? But I like my second day knocking I wrote 17 sales because, like, I was buying books, you know what I mean? Like, like, before I bought books, I just I came in like funny, like, I use comedy because like when I see my trainer sale, like and shout out to them, Donald Davis, that was my trainer, and he like show me the way of selling like having fun, have a personality. And I’m like, dang, I was like he reminded me of myself when I was 12 You know, I’m saying yeah, I was like I just started like you never get a second chance to make a first impression. We never gonna see these people again. You know, I mean, my bump into a Walmart is ironic, you know, I mean, cuz I’m like, you know, this is so I just started having fun. And I just started buying books. And the more I started reading books, and perfecting my craft I used to just go into mirror study my own sales talk Look at my face in the mirror, see my face swish my body language, my hand gesture okay, I was a series Okay, let me okay, I recall my fully. I’m practicing everything. I’m like playing it out. You know what I mean? So when I get to the real Do you know like Michael Jordan he practiced in the game and then in the game that’s how you have a good game you know what I mean? So that’s what a lot of people like a lot of new people they went doing it like and I believe in like the five P’s proper Preparation Prevents Poor Performance, you know, so I started doing it and then I just started out selling like a lot of experience people you know what I mean? Because I really and that’s what I tell people all the time like, You got to believe in yourself you know, I’m saying once you believe in yourself, it no matter what you sell it, you know, I believed in myself from day one because I was I was like broke you know, I’m saying like, Chinese proverb says, you can smile you should open the store. And I said, if you’re not smiling, you should dig in your pocket so you can pull in the note you should hurry up and smile. So I feel like okay, I got a reason why I’m out here in the field, you know what I mean? So that’s what I just started I became great I like oh, like I’ve got like, a lot of people say success don’t come overnight. Like I came in the game like real good like selling Lamborghini fast you know what I mean?
Sam Taggart 10:57
And not everybody’s like that. So what happens when you get guys that don’t come out just naturally gifted like you?
I train them like that’s what I did I train people and a lot of people don’t train them I show them how to do it you know, I’m saying like before I even knock on the door I’d be like look, let you know right now sales is a mystery. We might knock on the first 30 doors and they don’t even buy from us they might not even open the door they might be rude to us but why tell you see my attitude, you know, I mean, it’s the I was like, but if I hang in there like shingles and drywall and I stay positive because I know this is 90% mental 10% physical. I might get a good reaction you know, I’m saying Zig Ziglar said the average salesperson sale one out of every five you know what I mean? So it’s a numbers game, you know? So I’m telling I’m preparing my training before we’re not going to do it. I say look, we might not get the first 30 doors and we don’t get no sale. You know, just be positive don’t even worry about it. Cuz after that I’m gonna get on a roll like toilet paper. You know what I mean? Yeah, so But India we might knock on the first 10 doors and get a sale then after that we might have a slow in like slow down you know, I’m saying but I’m still keep my momentum up. You know, I’m saying because you never know, you know, and that like how I train people. I say my mindset is like I care for you by but I really don’t care if you don’t love. Yeah, cuz Jesus. Hello, everybody. So I know. I know. So everybody can afford it. So everybody, that’s why your neighbor got a kid. You gotta mean potty, I guess tell everybody. That’s why you got to shovel it. So I already know that everybody you know, I mean, but I will give my best every door.
Sam Taggart 12:20
Yeah. How do you stay? How do you stay motivated when you know you have gone 20 3040 doors and nobody seems to be buy in? What do you do to
calculate a mind game myself? I usually like and that’s what I learned like law of attraction like manifesting and frequencies. Like I just talk it I just speak it up. Because like, you’re like a man is a terrible thing to waste. Like Thomas Edison said, If you think you can you write if you think you can’t you still write because of your thoughts. So what I try to do is I’ve never tried to have stinking thinking, I don’t want to tell myself the wrong thing. Because I believe it. You know what I mean? Like, usually, as a salesperson, I’ll be like, Oh, I’m about to go make a killing without a machine gun. I’m usually gonna go make a killer without machine gun. If I tell myself on a races over here, nine times out of 10 You’re gonna believe it or not bad ain’t got no money over here. You don’t believe it? Like you ever did that to somebody about the sale just next house, so you’re not gonna do it. That’d be an easy sale. But if you’d be like, oh, like, that’s why I was telling people when I trained him like, I like what I did yesterday when money is used during the sale. So I’ve trained people like that. Look, if I’m here and not interested at every door, I’m gonna go to this door and spend 15 minutes at the door just to get all the objections off the way and then I’m gonna tell them exactly what they want to tell me. Hey, how’s it going? I know you’re not interested. I know. You ain’t got no time. I know. You ain’t got no money. I know somebody was just here. I know. You told somebody to come back yesterday. I know your dogs haven’t cashed your cat seven dogs. But can I say one thing since we got that one out the way? Not enough to tell me that. But the only reason why I told you that cuz I’ve been hearing this all day. You know what I mean? So now once I get over that I’m not hearing what you said. I’m saying. So that’s what I do. I just stay motivated and then I fake it till I make it you know, I mean, cuz I know if I’m having a slow day. I’m not gonna let my customers know that when I get to drama act like kind of sold everybody. Yeah, yeah, I’ve been on a roll. I told David I love them younger. I gotta sell them. I gotta sell Yeah, you can just get your butt I’m
Sam Taggart 14:09
just like it he says a couple things guys. I want to like reiterate this it’s the fake it till you make it. It’s the every first impression don’t get opportunity create a second impression after first impression. You know, and just this whole mental that 90% mental and how he’s just sitting there self talk. And he’s like, Dr. Stinky, stinking thinking. I love that. And, you know, a lot of guys are out there. Maybe that what would you tell somebody that doesn’t have is clever or maybe positive mindset. Maybe they’re a little bit more introverted than you are right? You see a lot of sales guys that are like, well, I can’t sell like you. I’m sure you’ve heard that objection. I’m not as witty I’m not as funny. Not as clever. What would you tell them?
I tell them just be yourself. You know what I mean? Because I’m me. don’t train everybody to be a comedian. You know, I’m saying yeah, like Zig Ziglar said, when everything else fails, enthusiasm, sales, if you’re just excited about your job, you’re going to when you say I’m saying, Yeah, you can be excited. But if you feel like someone’s making you do it, then that’s what you got to hear like, oh, I say feed you all you should get another job. Or you should go work at McDonald’s. I would never punch a clock. Because let’s not swing and flip with Wave. Cuz I feel like that I’m not like in this industry, whatever you put in, that’s what you get out. You know what I mean? Like, like, I remember working at Burger King for 30 minutes, and I quit soon as this guy took no breaks in a KitKat mm. Got $7 an hour, and I was working my butt off. I say he didn’t deserve $7 He didn’t even do nothing. Yeah, the fries got stacked up. I burnt burgers, I burned bones because he was in the bathroom seven times and I’m just busting my butt and I’m doing all the work in this industry. Whatever you put in, that’s what you get out. You know what I mean? So if you master your craft, so that’s what I tell people. If you’re not funny, just master your craft. Believe in yourself first. Who like I always tell people this. Who you don’t sell first myself. Damn what you’re gonna sell personality. Personality don’t necessarily gotta be funny. Like Jeffrey Gitomer says in a sales Bible, people buy personality before they buy merchandise. I actually knocked on someone’s door before and they was losing a house. I can’t afford it right now. The lie Oh, I can’t afford I said that’s not afford us the title. And he started laughing but he really couldn’t afford it because he was losing his house. But I got them together like a family reunion is so bad that he spent some of his money that he was saving to get into another house on me. You get what I’m saying? Here it is. This guy got a for sale sign in front of house. He’s losing his house and he’s still bought my product. Because people buy personality before they buy merchandise. But he loved me. You know what I mean? I’m pretty sure like you we understand like the dynamics of what it takes to become a great salesperson. Yeah, it’s so many people out there great Grant Cardone a great salesman. He’s not funny. You’re not a comedian. You’re not I mean, Tony Robbins, Zig Ziglar they not comedians, you know, I mean, Jordan Belfort look at you sound like we like you know, it’s different strokes for different folks like Gary Coleman. But what I tell people all the time, you just got to believe in yourself. See, I believed in me, but like I said, who’s gonna sell first myself? Excuse me, do what you got to sell personality. See, once I sell my cell phone, I can do this job or this easy. Now, I could sell personality. Yeah, rather, my personality could be dressed as a humor, but it could be enthusiasm. Now I’m excited. You’re not I mean, it’s what you’re gonna sell the product. Now the product gonna come? Now once I sell you on my service, because you like me, now you listen to it. Now I’m gonna sell you on savings, then what do we have we do this thing. You write your quality, you get a sale, you said I’m saying? People don’t know. But I broke the sales all the way down to the fundamentals to the mechanics, like I know the four steps to a sales talk. You got to have your approach, you approach how you approach the door, know what I mean? That’s what the not in the way Hey, happy Monday, you know that approach. Daniel, introduction, I’m gonna introduce myself, I’m gonna knock on the door, I’m gonna get you spacelike shuttles, I’m back back, India, I’m gonna let you get comfortable, you know, then I’m gonna break the barrier with the approach, then I’m introduced. And then I’m gonna demonstrate my service or my product. And then I’m gonna close you. This is the fourth step. So so some people do it backwards. They go to the door. And he had tried to do a demo before the approach. And I was sitting there trying to do the introduction before you know what I mean.
Sam Taggart 18:22
It’s so this is like the number one flaw I watch when I when I shadow sales guys is it’s like they go straight for the jugular. And I’m like, they don’t even like you yet. Like, you’re asking for that. You’re like, Hey, let’s go to bed. Whoa, dude. And it’s like, their objective is they have closed, sell, sell sell on their mind, when your objective right at the very beginning needs to be make a friend like me and you were homies. Now you want to talk about what I got? I’m saying, you know, I mean. And I think it’s so funny because people that shadow me, you know, like you said, like, I’m funny. Like, I’m more just like, fun to be around, right? Like good energy, got good enthusiasm, I bring some joke. I’m bringing some compliment, make you feel good, whatever that is. But, you know, it’s like the same technique as any top rep I’ve ever watched or interviewed or whatnot. I’m always like, no, it they’re really really really good at being liked. People like them. You know, it’s funny, like, we just did door to door con and you know, and I was like, man, all those people in there they just they’re cool people like they like me. That’s why they come or they like the speaker that’s where they come but then it’s like you walk around and start meeting people and you’re like, why are all these really good people here and can afford a ticket to Door Door con and can make make it in door to door right? Because they’re cool people and they probably are gonna be in like whether you go up Introduce yourself. Hi, I’m Kenny. What’s your name? They’re probably like Oh, can you bro was some the exact Dean I just made like 500 Best friends yesterday. I felt the same way. Like, you know, it’s obviously like, I walk around there and I was just like, dude like everybody in yours rad like I wish I could like actually have conversation with everybody like I don’t even have time like, it’s just like, Yeah, that’s true. Be good at selling yourself be good at selling your personality be good at like, and then Then and only then say what what service product Am I coupling with this? And that’s the reset you got to have every door when you’re not walking to the next door don’t think about product, think about I am loved. I’m the best. I’m so cool. And everybody should be so excited to hear and love me because I’m gonna make a friend you know?
Sam Taggart 20:33
I love that. Love that. Okay, so another advice, okay, I’m a I’m a sales guy. I’ve been doing it for maybe two, three years. How do you stay motivated? Like, you know, you make money, you’re maybe making a couple 1000 a week at this point, you know, and you have more than you need to live. What do you do to keep? People are striving for bigger targets and stay motivated? Like, going to the next level? Yeah,
elevate, I actually use reverse psychology. Someone else trashes sono structure. First of all, I make that whatever they think that’s big to them sound real small, like I know, like my Chinese coming. I just had 30 sales day and then right 50 The new person or every beer, three weeks, he just had 31 Hi, yeah. 31. You know, I mean, he had 31. And I’ll just be playing with him. Like, I’m selling them on that he’s better than you. Because at the end of the day competition, bring the best out. You know, I’m seeing Kobe Bryant wanted to beat Michael Jordan record
Sam Taggart 21:33
National Hockey League. That’s what I got. That’s exactly. You know,
I mean, everybody, every great person wants to feel like they greater than someone else. Do you think
Sam Taggart 21:40
that’s one of the Bron James changes? Number 20?
He did come on. Yeah, he’s like, I’m gonna upset. Like, that’s why Kobe Bryant has so much respect for him. That’s why he had 24. You know, I’m saying, but I looked at him like, oh, you one point better to him, because 23 years old 24. I didn’t do 22. But you never know. You know, I’m saying the mechanics behind it. But how I became great. I had a lot of salespeople that was like, I was running circles around them. But they was running circles around me too. But consistency is the key. You know what I mean? Like endurance races. But how I became like, a big thing is because I read this book called The magic of thinking big. And once I read that, I just Oh, I was thinking I went from trying to write 20 sales a day to thinking about football numbers on the right, 77 I’m at 9688. You know, I’m saying that’s how I end up breaking a record, right? And 112 sales in one day, because I wasn’t looking at that little number no more. So what I do if somebody’s already getting comfortable, I just made $2,000 A night and make 5000. And I make 10,000 You got to act like you broke like you ain’t made nothing. That’s nothing. You know what I mean? And then what like what you want, Michelle wants needs and desires. You know, I’m saying like Eric Thomas said, if y’all want is bigger than this right here, you’re gonna go extra hard. You know what I mean? So it’s just all about what you won’t
Sam Taggart 22:55
love the. So tell us about kind of maybe some of the crazy stories that obviously, like you’ve sold all over the country, well actually have to before I get into that, I want to keep it serious. And we’ll get more fun with this. And if you’re liking this, maybe drop a comment or a little thumbs up below. I’d love to hear your guys’s feedback. So but here, here’s the here’s a question. And I don’t want to come off the wrong way. But like you, you mentioned that earlier, you go into a neighborhood and obviously being African American times you go to a white neighborhood or a certain neighborhood you’re probably like, do these guys are racist? Or they treat me different? And it’s a thing it’s i Dude, I had reverse racism. When I went to black neighbors southern Arkansas dude was well it was real racist. But then I go I went to no not southern workers. I was in a boys in Dallas where I was in a straight black neighborhood and I was like, Wow, I’m getting like shamed in here as a white dude, like two weeks. It was weird, but I felt it but I was like wow, it’s probably way more common for you to fill out how do you how do you help like somebody of different race go out door to door and feel like they’re getting discriminated? Like, what would you tell that person and if you ever had that
number was not I don’t look at anything as like color when I’m out in the area. Because like first of all, I’m sizing everybody up. I’m reading people like that’s what I’m doing like so we put we read people for a living. You know what I mean? Like we two steps ahead of the customer. That’s what you posted me. The reason why I don’t feel like people racist like when I go knock on doors because I come from Detroit, Michigan, there’s a lot of black on black crime, and I feel like we be racist towards each other because we killing each other. That’s bigger than somebody calling you out your name. You know what I mean? So that’s why I like one of my episodes, and that’s when I get into, like I’m writing a TV show right now called door to door Chronicles. And the first episode is suicide. And then a second episode is even worse, because suicide is like just devastating. This is why people got to see this show because once they see it and like how we manage changes and how we save people’s lives and We like it’s just amazed at how well we do as a professional but I knocked in Medford oregon where it was raining like cuz I didn’t knock it all over the world pretty sure you have to like I’ve been doing door to door for like 12 plus years you know I’m saying like selling the cleaning product I did it from 2000 to four and then I got out the gate like in 2000 like 1214 Nah I did it 2004 Got out like 2015 And then I went back in because then I started my own company doing fluid and then I stopped in like 2017 but to make a long story short I knocked in Medford oregon and out there rains a lot you know I’m saying like in Oregon and Seattle a lot of salespeople don’t like not getting rain I’m pretty sure that you but you got to motivate like so they get wet and so they you don’t say to turn into salt sugar right so anyway I’m motivating them so I’m out there knocking on my team because I’m like they come into the van with excuse my all day not bad over they keep slamming the door they throw it in the rain and we need punches we need umbrellas all look like I say look, hotshots don’t get wet. First of all you out there with umbrellas, right? You ain’t I’m looking I’m gonna just get here but I’m like I’m having so much fun. You wouldn’t even know that I’m working in the rain. So I got out with my team boom I’m knocking with my team boom. So no, that’s suicide I’m gonna get to suicide later. I gotta go to buy you said about the color I see how to switch gears but we just work a quarter length item that’s what it was. Yeah, that’s all idea now that I’m gonna tell you now Utah I love Utah Utah was like my moneymaker states I learned so much in Utah because the Mormons to culture they love door to door they respect door to door they go on missions they hustle they sell alarms $200 So I get a lot of sales out there they love me. Dan we went to Idaho right after that, you know it’s next door like Pocatello Boise Napa you know I’m saying Twin Falls so we go to Idaho boom I’m kidding sales is Mormons dare to they let me to pieces like Reese Dan, we going up to Washington so I go to quarter length that’s like the end and it’s a whole nother
I went from hailed I mean heaven to hell I’ll go up there Yeah, and they got my KKK compounds and they really didn’t like my account I swear I just I didn’t even say it it was like my teeth don’t like these people racism like look on a stern on like day not races they just probably never seen black people that’s like I’m like trying to throw them off like thought a man like you know, I don’t only want to believe so experience is the best teacher so I’m knocking on doors they actually call me on Monday called me to anywhere so that’s why that episode called in were so I’m not gonna do it. They call him to him. It’s to the point I made up a funny joke. I said don’t shoot. I’m just the KKK. What you had a cool color kid. Like I’m like trying to get them going because I’m like, they already know they calling me on my name every time they got KKK compound. So I’m gonna make Foley. So I’m not going to as soon as I sound the KKK, the cool color kid to do was like, Get off my porch. Nigger. I said when they gave me five hours, he started laughing. And as soon as he laughed, I said, you see that spot right there. I click the spot. And his exact words like, oh, that’s some good stuff. I’ll take a jug of that nigger juice. I swear to god, look right at today. He told me to go to the curb and put my cleaner on the curb. Go knock on the next neighbor door. When I knocked on the next day for door. He told me he was going to pick up his cleaner and leave my $40 on the concrete. That’s how I made a transaction. That’s how much he didn’t like my time. He didn’t say Oh, thanks for support. Thanks for buying. I like your product. That’s how you bought he really didn’t like me. He liked that product for that oil. So I go to the next door so not Look, your perception is your reality. So now I’m going through neighbors calling me out my name. I use the KKK line. I still didn’t work even though I got a sale. So now I’m starting to believe where my sales team was bullied. So I see this little white girl outside plant where she was playing like what her bike and our Tao. Somebody Excuse me, excuse me. She was like, she was like kind of scared to. So before she went I was like, can you tell your mommy there’s a nigger at the door. I said she ran right now. She’s like, Mommy, mommy, there’s a new girl at the door. Her mom come outside and saw me. She’s like, Oh my God. She slept her door. Like why did you say that? I said don’t worry about Mama’s just 3995 and she bought a bottle. And then she was like, Look, I’m so sorry. We are not racist. We just moved in this town for my tennis shoes. I don’t know why she said and I was like, oh my god, I just got I got a sale and I walked off. So yeah, I felt like kind of bad. I was like, that’s what we get. Because that’s what we do. Sometimes. We like we think just because it’s one person not buying the whole neighborhood like that. You know what I mean? And this was a true story. Like, I’m actually writing it as a show. And I was like, I felt like kind of bad, like, but that’s what really happened. But the town was like that. But everybody went like that you said I’m saying? So yeah, but that’s crazy.
Sam Taggart 29:37
I’ve had a lot of different races. Females tall, short, fat, black white on my team, and I’ve had a few of them come to me and they’d be like, Oh, well, if our Why would I be able to sell in this neighborhood? And I’m like, why are you having this mentality like and they would almost shame or guilt me because like, well, you have it easy and I’m like, No, we just have different things going you just can’t You use what your cards are dealt with. Right? Right. And I was like, I go to a Dallas neighbor or like, you know, go into rich white neighborhood right? Or I’ll go to quarter Lane and I can like, kind of dress up and look the part right and I’m like, but honestly, I’m also just another white dude. Like, you know me. I’m also you know, the faces in the crowd, like, the fact that you can sit out so your boy Henry, so a lot of my like, quick story, like, I get my door knocked by the window cleaner guy named Henry Henderson, who’s a guy that can you train, he knocks he’s like, don’t shoot, I’m like it, you know, first bite, got a piece of pest PCI background check. And I go, okay, and he’s like, hear me out before you put me out and you know, use the lines. And I’m like, Dude, I do door. And that’s probably why I let you guys love the Utah people. I’m like, come on, you know, and can we throw the videos on YouTube? Yeah. Yeah. And anyways, I was like, this is really cool. And I, you know, I’d seen your video and I’d seen him as like, used a lot of the same lines or whatever. And, but it was just interesting, you could tell because there’s no black people in my neighborhood, and automatically kind of had to overcome the whole black thing, right at the get go thinking like, hey, is this guy like, gonna steal my money? Or is this guy and I’m like, that’s so sad that the world has to like, yeah, that’s to deal with that, you know, and, and I like stereotypes.
Because when you go to black communities, you know, they think you with the police. Yeah, that’s like, that’s what I tell people all the time. But like, that’s why I said what I love about what you’re doing with door to door con is that you make an awareness to the salespeople, not not only to his, we teach them to believe and they said, We got speakers that come on in and motivated, get them riled up. But also we let them know, like awareness, like be proud of what you do, but at the same time, protect what we built this foundation. Because, like, look, this changed our lives, we continue to change millions of people’s lives. But at the same time, we didn’t have this when we was not, we didn’t have door to door account.
Sam Taggart 31:50
like I want to build like Academy like school of hard knocks University we teach people life because like, like, I tell people my video, like if this was taught, this should be taught in like schools, colleges, you know, I’m saying because we weren’t some that I didn’t, I didn’t learn none of this in school dollar knocking on door, you learn how to deal with your mental, you learn how to be a better person, you are your strengths, your weaknesses, you know, I’m saying you aren’t education for talking to the smartest people in the world. So it’s so much stuff. And then it’s balance, you get the balance sheet. So but one thing that I was saying like earlier is that, like, I was rubbing shoulders, like I used to work for the president was the president of the National Field Selling Association, where they like, go to meetings. And then like they found out about like license permits, like what would a test you know, I’m saying because you get some of these companies that a mess it up for another company. Like I say working over magazine people because they used to promise people lie wouldn’t get you get the magazine, so not anyone to buy for me like oh, yeah, like, you know what I mean?
Sam Taggart 32:45
Like there’s a domain that you’re a scam. They just
got scammed on me, or somebody promised some some that they was getting. I didn’t get it. You know what I mean? So and like they taught me like, if this neighbor was doing great. You entertain that neighborhood is not doing that. Well. You should have never entered that neighborhood. You know, I’m saying because it was doing well without, yes, you will make it better and worse.
Sam Taggart 33:08
So I talked about three things. And this is so important. So listen up if you’re in door to door, this is like what me and Kenny both really connect well on is obviously we’ve done this for over a decade. And we’ve all not only had our lives blessed through door to door. We got into a young he was so a newspaper, I was paint addresses on the curbs. I got an 11 you got an A 12 Like I mean, it just very authorized. Cool. And what’s crazy is, you know, we started a new initiative that is called street smarts. So I founded the DDD Association two years ago, which is a nonprofit that is helping work with licensing litigation, helping states like we had the Attorney General of Utah at decom yesterday. And, you know, just working with the government to say hey, how do we streamline licensing? How do we be on their side? How do we like make door to door good, because you’re right, there are a lot of bad apples out there that ruin it for all the good people that but I look back to the high school experience, the middle school experience, and I was like street smarts is an education platform like design school, hard knocks, I was actually going to call it school. And I was like, no book smarts and street smarts. Yeah. And it’s the stuff you learn in the streets like the communication is the work
out of contact. Yeah, work at this, you know, sense of humor. How to interact. Yeah, and I’m saying like,
Sam Taggart 34:26
like, Yeah, we should film some of the videos and you should be in it is let’s do some today. Exactly. And just giving the opportunity to start a small little window cleaning company or sell cleaner or go silky. Paint curves, lawn mow. And Christmas lights.
I ain’t trying to cut you off for like what I learned at 12 years old. I’m installing in my keys. Now I got my kids like I got my daughter, CZ Levin was the leader of her class. She got all of them not because she told him she training them she was making like 500 to $1,000 A week at 11 years old you ain’t even about the money she just love doing it. It’s like no, like we our kids like like Lebron James. He won’t not look at Ronnie James like, you know, it’s like you want your kids like a legacy you know I’m saying, but say is in like his inner like her whole attitude, her demeanor like her like just her leadership. If I didn t turn it, you know what I mean? It that’s what I love about it because like, when I started that at a young age, it’s like I had to show like look, and when they see me, I just took them out to record videos, that’s all I did. I said, I want you to because they don’t take time. That’s how I gained like 2 million followers within like six months because of my kids because Tik Tok was mute because we and I’m like big on social media. And I was like you should start tick tock because tick tock is like for the kid and then she all she was doing was recording my videos and me pitching you know, I’m saying like, like the shoe cleaner stuff. And then she’s like, Dad, I want to try it out. And then she started selling like the shoe cleaner stuff. And then she was making money and she started paying for her own stuff here for a basketball stuff dissident. Like now she wants to do more not so which they do and now they go into like Costco and Sam’s Club and they buy like box a candy for fundraising, and they selling it but they got a human interest story. They got a reason why it’s selling. Well the reason why I’m doing this because my dad is a firewall salesman, and he teaches us eye contact. Gotta repeat responsible and, you know, I’ve seen people invested in like, okay, hey, girl, $100 for your best way to go, you know, I’m saying they don’t even care about the candy. No, this is the day like this girl is out here. Not gonna,
Sam Taggart 36:24
I guarantee you, every parent would say I would love I would kill for my kid to do that. Yeah. And like for me, I’m like, I got a seven, a five and a two year old. And I’m like, Dude, I your dad inspires me. You guys like my dad and my dad was an entrepreneur. Successful, who was until my cousin reached out and he said, Sam, just come knock and pin curves with me. I was like, Okay, let’s try this. And it changed my life. Like and I look at the, you know, I went to Shawn Ray is the Attorney General because I have mad respect for door to door guys. And I was like, this is the attorney general. He says, if you can knock doors, you any you could do and you can do anything squirt. And so if you if you teach in your 11 year old daughter, it’s like you could do anything you can go get your face kicked in here, talk to any stranger. It’s like Grant Cardone help
you with other stuff. Every now like when she played basketball, she more aggressive now her attitude. She’s a leader. She’s talking on a corner. She learned that just for interacting you talking to a total stranger we uninvited guests like zig zag. And that’s what I’ll be telling like grownups, I’m like, Look, here it is that you lazy. You grow, you got a skill. She’s 11 years old, she loves you do you see the difference you want you like and that Zig Ziglar said it best. He says soon as a person get a job, they quit looking for work. You know what I mean? You got a job. Now you’re gonna work, you know,
Sam Taggart 37:39
day to day, everyday, you got to show up to work every day, you gotta go run into that dollar every day. It’s like, it’s like, you get a reset every day, you don’t get a sale. You don’t get a hunter versus gatherers that carnivore versus herbivore. And, and I love. I think the world has a diminishing supply. It’s like almost like the carnivores are becoming more and more extinct. And more and more people are trying to just say, hey, I want to do little as possible and get paid the most amount
of money that I don’t want to shortcut success. Yeah. Yeah. And it’s a
Sam Taggart 38:11
problem. Like I think if like, where the world will be in 3040 years. And that’s what our world foundation is built on, is everybody’s trying to get a shortcut. Microwave mentality result in a learn the school of hard knocks and communication and people like the world built around people that it’s not in a metaphor, like Sorry, but we live in a real world, not in the metaverse. There’s still gonna be like people interacting, right? So I’m just like, Oh, we’re going in the wrong direction sometimes sometimes. So anyway, what other things are you passionate about? So you’re building the show? So like, tell us about that. I part of the DD Association actually had a contract to Spain that was going to do documentary we started fundraising Josh Sutherland actually got behind it and some other people and he said hey, let’s build this show and expose publicly to the world how dope did he guys is because you knock a door and the consumers assumption right away is this guy’s going to scam me right? So how do we change the perspective of the community? The consumer the world of what door to door is what are you doing to push that?
Well, like I just the number one thing why I want to do it so bad is because like I said people like when I went door to door and I used to tell people what I was doing they looked at it like are you going door to door but like like it was they was making it seem like it ain’t cool to go door to door you know what I mean? Like, but I’m making no no I’m making way more money than them you know, I’m saying and sometimes it wasn’t even about the money it was just about the education it was about just like how I built myself you know what I mean? So that’s why I want to get this because like, is this like a secret society like door to door like Illuminati? Like when people come by like when I went to door to door con I’m looking at just talking to people like man this conversation and man you have to go over some people here they got like a nine to five or you know, saying they really ain’t never did it anyway, what does these guys Talking about you know, I’m saying because we know the game. So that’s why I really want to teach it to other people. But that’s why I say we need like a documentary or even a reality show when we teach because once people see the ins and outs and the kicker would it did like I was saying, like, I had a cousin recipes, my cousin Buddha, but like, I even brought him out, like I say, I noticed saved my life because I come from Detroit, Michigan, to inner city where I easily would have got influenced by gangs, drugs, violence, or you know, doing the wrong thing. You know, I’m saying because my cousin, he was in the streets, I brought him out to go door to door and he wanted to go back to the streets and he got murdered. You know, I’m saying so that you never know what this can do. You know what I’m saying? Like, you never know. It just builds character and it builds you and then once you see what it can take you to vehicle you know, it’s a stepping stone but at the same time you learned so much from it, that’s all say like, what was suicide? I got an episode called Suicide. Like when I was sad, I was working Medford oregon, and people didn’t want to work in the rain. So I went out to train them and I took them door to door in the rain and they saw me deal with adversities they saw me go to 1520 doors they wouldn’t buy but they saw me still positive happy cracking jokes. Like you know I’m saying the names like in a casino like I know you want to get a sale I could just see how can you buy because I was about to get it. I’m not going to next door so as I said the next house but to get it like not to get a sale. She come on, come on, what’s up, whatever you selling out on about the quarter, please Get the eff off my property. And why y’all get a new job, y’all in the rain, get a real job. And I was like, alright, God bless you, Jesus. Does everybody gonna see you around like a donut? Soon as I turned around, she just like smile, like she smiled, but a tear came down. She’s like, Excuse Oh, she’s like, why are you so happy? I was like, you know, cuz, you know, I’m just, I’m just happy to be doing what I do. I love what I do. I was like, and I forgot I said something else. And no, she was like, You believe in God. And I was like, Yeah, I’m a Christian. And then she was like, You know what, I’m so sorry. She was like, I just today just wasn’t my day. She’s like, here it is. You have you are knocking in the rain. She was like lifelike there. She was like, it’s just that you came at the wrong place at the wrong time. She’s like, I just happen to get a phone call. And my son got murdered. I mean, he died in a car accident. And I was not expecting to like open the door for sales for she’s like, she didn’t want to be bothered with a salesperson. But I made her day with my personality. You know, I’m saying so she that’s how she came at me. She came me rude because she was having a bad day. So come to find out. She was like, So what are you selling? I was like, I started demo again. You know, I’m saying she’s like, No, she’s like, I got a spot for it. She let me clean a spot on my carpet out by so as I walk in her house, I seen a girl like on the table and I was like, Oh, don’t shoot. I’m just a good guy. She’s like, No, no, let me tell you like right before you knocked on my door, I was about to kill myself. And like, right then and there. She was like, she’s like you just made my day like so we talked for a minute and then I clicked this flashy end up buying a bottle. And I still like communicate with this lady to this day. I talked to him a couple years ago, she got like a real estate company not doing very well for us. So So I was like, just imagine if an average person that wasn’t good up here. Cuz you know, like, you get salespeople. They’re like, once somebody customer, they retaliate, they say stuff back, I get a lot of salespeople all the time, they can’t control emotion, they would have tried to make her feel smiley, and she could have committed suicide, you know, you never know you know what I mean? It was just like the right salesperson was entered into work. You know, so that’s all my stuff like that. People see that on TV, especially when we deal with in the real world. Like you never know people all the time like man you just saw inspiring your video motivational. No, just going door to door is motivation. Dude loves
Sam Taggart 43:26
body cams. A year, you know what I mean? And you’re just like, you sit down and you somebody brought that up yesterday, actually door to door con. They were like, dude, Sam, you need to do a thing where you just send out a bunch of body cams to these reps and they send it back because I swear every week you run into it. Maybe not that big of a story. But like, I mean, you’re going to a house where you know, mom and husband are screaming and kids are crying and all sudden to get out here and you’re like, man, it’s a beautiful day to be alive. You say something like that. There’s like, hard to be rude to somebody that’s either Yeah,
that’s what I do. I used to when I knew people was like, not having a good day or they come out real mad or mean to me. Oh, what are you selling? I’m not buying get out of here. Why is everybody so nice? I just didn’t know what that was looking like what? Like so as I’m letting them know, like, you should be nice. You should I haven’t ran into a bad person yet. Why are you upset? You know what I mean? But I’m not telling them that they mean I’ll just blew through and then it changed day. Like, you know, I’m saying cuz it’s like your energy like we did.
Sam Taggart 44:29
The other thing is, like, in a real world scenario, if you were to meet them at the grocery store, they would never act like that. You know, I mean, like, like, can we assume like everybody else has dicks. They’re also rude to me. I’m like, naturally they probably aren’t a rude person. And so by just switching and be like, why is I realize here is not so nice and nice. And they’re like, oh, yeah, I’m not normally like this. That was scary for me to even say Logitech like,
like in California I learned a lot cuz like California through like California, like cuz like every state I went to, I learned how to adjust to every state California not like Utah. You know, Utah is not like Texas, Texas is not like you know what I mean? I went to North
Sam Taggart 45:11
Carolina one day, the next day flew up to Massachusetts. Alright, man, I’m trying to say stuff in North did to figure myself out right?
Because you got to adjust. And that’s what I learned like with California, like, some of them they have come to the door and be rude just to see if you’re going to just give up, you know, I mean, that’s what I teach guys. Like, look, you persistent, overrules resistance but at the same time, like you got to learn the difference between a rejection and objection because like, by me reading so many sales books I learned that is to sales don’t be made at a door, either they don’t sell you or you don’t sell them. Like I could never get over. I’m on the phone. Like, every time I had, like, I’m telling you, you’re never gonna get over that. But let me tell you the only how I got over it. And I’m pretty sure you probably got some which is why you say that
Sam Taggart 45:57
I go cuz finds it’s so easy. Oh, that’s cool. Wait, and I put my head down on it. And all of a sudden, they’re like, I wasn’t even really on the phone.
Yeah, that’s the reason why I said that. Because like, I used to never get over that until I realize they was lying. Like, look, I was I was packing my stuff up. I believe in the phone actually wrong on the lady. And then I was like, oh, I need to get one. And oh, she was like, huh, I was like, Yeah, I don’t want to don’t read before you answer. And then she like felt bad. I ended up buying because she like got caught in there. You know? Yeah. So I did. I didn’t believe nothing here. I remember people like passed away and he was crying. And I’m like, I started acting like I was crafted like, I’m so sorry. And I got right back into sales mode. Do that today. I was like, Nah, I’m not listening to nothing. They say no more.
Sam Taggart 46:42
I found this. And I should put the video I never put my live videos on the just the normal web. Because sometimes the nerves there in my online training platform. But I go out and knock in roofs in Chicago. And this lady comes out. She’s like, my mom died yesterday. And she’s just started crying. And you know, I actually think she was serious. And the dudes are all like, oh, sorry, ma’am. And I’m like, Oh man, like you know, like, what? You’re sorry. It’s five minutes later up on the roof. And these dudes there’s like a dude shadow me. And they were just like, how the hell happened? I’m like, either one. She’s lying because I’ve seen this before. She had a good sob story. Or two I just didn’t like made her feel like a million bucks and gave her some love. Yeah, and then she needed it like a day you still still tell me what the suicide lady is still about the water you’re still about the bottle. This person still
alive gotta go Oh, yeah. I mean, it’s like like like I like that like if you picture problems on the table somebody put their problems on the table and you look at the problems you pick your problems up. Oh, I get no sales that’s my problem. Oh, my wife just forced me no problem. Oh this person by the data Maryland Dr. disana data 48 hours live. I’ll pick my problem. Yeah. Like so it really like at the end of the day? Like why make a permanent decision over temporary problems we still got to live with it. You said I’m saying so that’s how I looked at it like I had selector here and when I was knocking door last left here so the only thing I had one of the years two things how much is it? It doesn’t claim this because I’m looking at biasing I know if he’s laying in the door if I’m not going to your door and you come out and you lean on the door you will sale because you listen to me you comfortable how you come out that that you come out the house and you lean on your door like you got comfortable with me here buying Yeah, you gotta you know I’m saying I gave you a bottle I gave you a brochure and you get into start reading it on closing you you know I’m saying like, and then I like one of my favorite closes a trapper you got a vivid imagination. Can you put yourself using the service? Yeah, high pitch yourself paying for it? You know, I’m saying like, because I’m like, I’m already done. So if you can’t close you can’t say oh, we know that. You know, the ABCs and ABS always be something always be close. But I like a lot of people don’t know that. There’s some people they don’t have no confidence. That’s why we tell them like new recruits and trainer. Like you will get to the point that you don’t believe in yourself so bad that this would be easy, so you just won’t close? Yeah, you know, I mean, because like timeouts your best friend when you wasted that’s why as a salesperson we pose a spin our time don’t waste our time. Like I know like often the first 30 seconds if this person will buy from me. Calm looking at the buy signals I’m looking at. You’re not I mean to Zurcher
Sam Taggart 49:19
Well, we got to wrap up due to time, but this was so good. I think we need to do some more videos together. What do you think? Yeah, let’s do let’s do it. Guys. Go. Follow Kenny Brooks funny salesman on Instagram. Guys, this was awesome. And I appreciate how you’re showing up for the industry what you’re trying to do to help bring awareness to how good it is. Do it the right way. Teach it with some personality. It’s been so fun. Share this and
make sure y’all follow Sam Taggart to like my followers. We’re connecting together so his followers Follow me. Follow he doing an amazing job with the door to door follow door to door experts What else you guys Sam Taggart? Yeah, does Sam Taggart we got a lot of stuff cooking though so stay tuned you’re gonna see a lot of good stuff.
Sam Taggart 50:07
Love it Peace guys eat