If you’re just getting started and you’ve never done this door-to-door thing before, even on your very first year on average, 20 grand in summer, that’s like a killer.

Sam Taggart here – your sales training expert  

The general perception of door to door earnings is that it’s like the low man on the totem pole regarding sales jobs. Usually, medical supply sales or software sales are seen as way more professional, technical, and cool. But I know door to door sales guys that would run circles around other sales industries as far as an income level. Many people do this because they can’t get another job or out of necessity.

The reality is you should shift your mindset to be, no, I’ve entered into one of the best vehicles for some of the highest potential earning out there.

How Much Does a Door to Door Sales Rep Make?

There’s nothing quite like selling solar when you already have a passion for sustainability and the talent to wow prospects.

But how much can you hope to earn as a solar sales rep?

In this no-fluff, comprehensive breakdown, you’re going to discover:

    • The A-to-Z of Solar Sales Comp: Get the insider’s scoop on how the pay structure works and why it might be the gold at the end of your rainbow.
  • Earnings Ecology: From greenhorns to green giants, we’ll look at income ranges across the board. Where do you fit in?
  • Wealth of Wisdom: Tips and tricks? Check. We’re spilling the secrets to pump up your paycheck.

Average Salary and Commission of Solar Sales Reps in the US

Let’s cut to the chase with this quick breakdown of average earnings in the solar sales industry:

Experience Level Average Annual Earnings
Entry-Level $76,300  (Newcomers)
Mid-Level $98,300 (Mid-Level Mastery)
Experienced $157,000 + (Seasoned Pros)
Source: Zippia

Here are the three major commission models in solar sales:

  • The Base Plus Commission Model

A Two-Pronged Approach Starting with a base salary gives you a financial safety net. But the real thrill comes from commissions.

This is where your effort directly fuels your bank account. The more persuasive and effective you are, the higher the commission to be made.

  • Straight Commission

This is a performance-based structure where you earn a certain percentage of each sale. There’s usually no base salary, so your earning potential is directly tied to your sales performance.

  • Tiered Commission

The more you sell, the higher your commission rate. This structure rewards top performers and encourages consistent selling.

If you’re stepping into the solar sales arena, expect to earn a starting salary that reflects your budding status.

Your income potential grows as you gain experience and finesse your skills.

Here’s a snapshot:

You’re looking at around $95,427 annually.

Commission rates vary depending on the company, the product, and the market, but they can range from 5% to 20% or more.

This is in addition to the base salary or the fixed amount you will receive regardless of your sales performance.

Here are some examples of solar sales income based on different scenarios.

We will assume that the base salary is $45,900 and the commission rate is 10% for 2024.

  • Scenario 1: You make ten sales, with an average value of $20,000 per sale. Your commission will be $20,000 (10% of $200,000), and your total income will be $65,900 ($45,900 + $20,000).
  • Scenario 2: You make 20 sales, with an average value of $20,000 per sale. Your commission will be $40,000 (10% of $400,000), and your total income will be $85,900 ($45,900 + $40,000).

Of course, these are just hypothetical examples, and your actual income as a solar sales rep can be entirely different depending on many factors.

Check out my insightful guide to selling solar for beginners

Elevate Your Earnings to Solar Heights at D2DCon 7

You’ve seen the numbers, but to truly shine in the solar sales sky, you need more than just facts and figures — you need the fire of first-hand insights and the polish of professional prowess.

That’s where D2DCon 7 comes into play.

D2DCon isn’t just an event; it’s a career catalyst designed to supercharge your ascent in the solar sales universe.

Here’s what you’ll gain:

Masterclass Sessions

Absorb wisdom from the titans of sales who know precisely what it takes to thrive in solar sales.

Networking Nirvana

Rub shoulders with peers and mentors, building relationships that will illuminate your path forward.

Cutting-Edge Strategies

Stay ahead with the latest tactics and trends, setting the solar sales world ablaze.

Comparison of Solar Sales Rep Earnings by Location

Your earning potential as a solar sales rep isn’t set in stone.

Some areas have a higher number of potential customers, higher electricity rates, and more incentives for solar adoption than others, leading to more opportunities and commissions for solar sales reps.

For example, according to Talent.com, the average salary of a solar sales rep in California is $100,000/year, while the average salary of a solar sales rep in Texas is $144,741.

These states have well-established solar programs and incentives, which increase demand for solar products and, in turn, your potential customer base.

Contrarily, if you work in states like Alaska or Wyoming, where the solar industry is underdeveloped, expect to earn low.

The D2DCon Advantage: Supercharging Your Sales 

Personal traits, sales skills, customer service, marketing, and networking heavily influence your income as a solar sales rep.

You don’t want to miss D2DCon 7, the ultimate sales conference for door to door reps, if you want to boost your solar sales income.

Ready to shine?

The sun is just the beginning — your next move could light up your career.

It is up to You How Much You Make in Door to Door Sales?

No other industry, like scarce places, can you spend zero dollars. What you’re spending is your energy and effort. You can create money. So, you do that on a multiplication scale. I have teams that do that for me; I’m doing it. Uh, and you get more sophisticated and learn how to do it, right?

So door-to-door. I know many millionaires, many people have gone on this, started other businesses, invested in real estate, created this lifestyle for themselves, knocking on doors, like taking some pride in being a door knocker. Like many people, they’re like, uh, door knocking, like that’s beneath me. I look at them, and I go, no, you’re just too pussy to do it. And so, it’s like so many people out there don’t realize that it takes grind. It takes butt it sweat tears. It’s like hard. Yeah. It’s not for the faint-hearted, but at the end of the day, we get paid to be professional, and what we do is professional money.

So, anyway, if you’re interested in learning more about how to get into it, I always connect with people. I’m like, Hey, here’s a good company for you in your local market. The biggest networking door-to-door sales. So, feel free to hit me up on The Tribe or Facebook or Instagram or whatever.

 You can find us on Sam Taggart or D2D experts or find us on YouTube. Find our podcast and subscribe. If you wanna learn more about what the tribe is about and how you get into it, start listening to the podcast. Start commenting in our Facebook group, put in D2D tribe, and our Facebook group of thousands of door-to-door sales professionals comes up. But, if you’re curious about what this is about, I promise it’s a new movement, cool, with a lavish lifestyle and a great income.

Sam Taggart

Sam Taggart is the founder and CEO of D2D Experts.

the d2d experts blog

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