All right, everybody. This is Sam Taggart with D2D just out here, kicking it in my hammock. This is like where I just think and meditate. And lot, a lot of the thought braining comes like all the brainstorming comes from this. So if you’re watching this, um, about to drop some nuggets on a perfect door approach, um, outline now, oftentimes we’re trying to figure out, okay, how do I craft my pitch? How do I make sure that I get it hit the right points? How do I make sure that I, um, am saying the right things? You know, we get all nervous. We get all antsy, but this, this outline will work in solar, satellite, pest control, roofing, whatever you’re selling, this outline will work. So basically what I start with, and if you’re watching this, just make sure that, um, you follow each step because if you skip a step, all the other steps are negated.
Break Your Preoccupation
So, the first step of a door approach is you have break your preoccupation. Now what that means is you kind of pattern interrupt. You change how they’re, how they’re thinking. Cause you gotta put yourself in their shoes. They’re like, who’s this stranger that’s knocking on my door. Who’s this guy that came unexpected. They’re eating dinner, whatever, and so you gotta do something that throws them out of their, out of their comfort zone. Like, just asking him good questions, saying something that’s totally random. You know, a lot of people know me as riding the scooter, the scooter kid. You know, and everybody’s not, everybody’s not gonna go out and ride scooters. But, at the end of the day, I use it to my advantage. I go, Hey, like my ride. And they’re like, what? Oh, I thought that was my kids. And then they’re like thinking about scooters and they’re thinking about their kids. They’re not thinking about the football game they were just watching. Um, so making sure that you, you have a solid pattern interrupt right at the beginning in your first 30 seconds, you gotta catch their attention. So, I’d listen to the podcast first 30 seconds on DVD. Um, and that’ll help you really master those first 30 seconds. And in that first 30 seconds, you really introduce who you are. Because, a lot of times we, it’s like, okay, I’m Sam I’m with X company and we just kind of like start rambling on. And they’re like, wait, who are you? And it’s, it’s okay to like, say who you’re with, what company you’re with. Um, sometimes you might hold your cards to letting them know what the product is and that’s just being strategic based on the area.
Establish the Setting
Now, the second thing is what you’re doing. So this is really where you would, um, go into what you’re doing. And in another, in the D2D university, we’re gonna really talk about like the super ins and outs of this, but I’m just gonna give, kinda give you the overview. So, what you’re doing has to be almost like your thesis statement. A lot of people call it a pre-frame. You kind of just set up like a, it’s almost like a close right at the beginning. So you’re like, okay, what I’m doing is I’m helping a few people out in your neighborhood do this. Y, Z or, Hey, you’ve probably seen the trucks or you’ve probably seen with your neighbors, have you seen me kind of in and outta your neighbors? So what we’ve been doing is X, Y, Z, and so good. What,
You know, a lot of people use marketing. A lot of people use, you know, um, just earning your business or fundraiser or getting the word out or whatever. You have a powerful, like what, and then why you’re doing it. Cause a lot of people don’t understand, like explaining and justifying why we’re doing what we’re doing. So making sure that you set up like, okay, so here’s what I’m doing and this is why I’m doing it. And with the why you’re doing it, you really explain what’s in it for them and what’s in it for you. So, if you’re good at saying, okay, so why I’m doing this is we found you benefit by saving money. You benefit by, you know, getting a new thing or upgrading or all the benefits. And then you have to, for sure, this is the piece where everybody misses it.
You have to explain what’s in it for you. So, when you explain what’s in it for you, it kind of takes the whole, “this sounds too good to be true” out. What’s the catch out of the what’s in it for them. So it’s, a way to just be like, well obviously I get something from this. So, by saying like, oh, well we get kind of marketing or we get a new customer and I get to go on a trip to Hawaii and I get blah, blah, blah. I reach my goal or I get a sign out or whatever, you’re what’s in it for. You have to be justifying why you’re giving them such a good deal or what’s in it for them.
The pull back
Then the, the four step is the pull back. So, you basically pull back and you say, okay, so not everybody’s a good fit. We wanna make sure we give it to the right people. We gotta see if your thing qualifies, if you qualify or whatever your pullback is. My favorite go-to is if it works for you, great, if it, doesn’t not a big deal.
Transition
Then I transition into the home or I transition into my product or I transition to setting the point or whatever it is. And that’s the last step. So a lot of times people are like, oh, did that work? And they forget, they like, they’re waiting for some type of approval from their customer to be like, oh yeah, yeah, yeah. I’m interested. Don’t wait for that. Just pull back.
Assume the pullback worked
Assume the pullback worked and then transition. So, these are the simple five steps to your door approach. This works in any thing, door to door, I’ve sold knives. I’ve sold, um, solar, satellite, uh, alarms. I’ve done it. And I’ve used the same outline with the same format, with everything I’ve knocked doors with. And I’m gonna go into D2D to you. I’m gonna go into all the details of exactly how to do it for each industry. So, make sure you subscribe to this page and you follow us on Facebook and YouTube and you go get the course D2D university. It’s gonna be awesome. So you can pre-order by just, uh, going online right now. So, you guys are awesome. Love you.
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