So, I’m sure many people now have the question like well, teach me your ways. What things do you think attributed to that pace of scaling? You know, I think a lot of people, they’re like I’ve been in business four years. I’d love to see a 2x or a 3x in my business. I feel like I’ve only got my 10 guys and whatever they’re at, right? For that kind of entrepreneur out there, what things did you do differently that you felt kind of accelerated this 10x growth over the last 12 months? What would you say or some hacks that had the most impact?
The biggest thing is being super super intentional about where you want to go. Like having a goal. The first year I was a sub-dealer of a dealer and it just wasn’t a model that I liked. Like, I’m fine with like being a sub-dealer of another organization and them making money off of me if there’s value being provided. But, I didn’t feel that there was value being provided. So I was like why am I doing this? And so, I actually started Simple Solar in January of 2020. When we started the company it’s like you know, right before Covid hit. I sat down with myself and four other people when I started Simple Solar and I said all right, this is what we’re going for, this is the target, this is what we want to do. And we decided we’re going to hit 25 million in our first year. It was kind of like what do you mean? They were shocked by the goal. They didn’t know really what it was, but I had it very calculated in my head. I knew this was what we had to do to hit that goal. So, I think the biggest thing is you have to get really really specific on your goals.
Focus On Your Target
You know, Grant Cardone always talks about how you need to have a target. If you don’t have a target, you don’t know where you’re going. If you’re trying to go from destination A to destination B, but you don’t have a road map, you’re going to miss the exits that you’re supposed to take. You’re going to go down the wrong path. So, rather than just trying to play this guessing game of where you want to go find a target, find something that you want to hit, put all of your attention and intention on hitting that target. Whenever it comes to making a decision for your business or for yourself, you always have to think of it through the lens of- is this action going to help me go towards my target and hit my target? Or, is it going to steer me away from hitting my target? I just wanted to hit this goal. Like, I didn’t want to set a goal and not hit that goal. So, I became really laser-focused on that goal. And anything that got in the way of me hitting that goal, I didn’t do. Whether it was going out, you know, going out partying or staying out investing into this avenue or this avenue or this avenue, I would pick what was going to benefit my company.
There are so many shiny objects out there and it’s so easy to get distracted in this world by shining objects, by different companies, by different pay plans, by leads, by appointments, distractions are everywhere. I mean, we did everything. We did everything we possibly could door-to-door. We’ve never spent a dollar on ads, or leads, or appointments, or anything like that. So like, we just stayed so focused on what we knew worked. We just said, all right, let’s just replicate this. Let’s duplicate this and anything else cause it helps us in hitting our goal and hitting our target. If we don’t stay focused, we’re going to steer away from getting everybody that you’re with bought in on the goal.
Think Of Your Team
Once you get everybody bought in on that, you have to explain to them what’s going to happen once we get there. Like, what’s in it for them, you know? It’s not like you, as the business owner, who already knows what the benefits are for yourself. So, you’ve got to think about everyone else. Say all right, if we do this, I’m the visionary. I’m the one that’s going to lead us down here. I’m going to help. I’m going to do everything I can in my power to push us there. Then, lead by example to be able to take everybody there and really guide them. So, I think like what you have to do you just have to get super intentional and you’ve got to sacrifice.
You can’t get to where you want to go without that sacrifice and thinking of others. A lot of times you have dead weight on you. You have distractions and these things that are heavy. If you’re climbing on a cliff and you want to get to the top of the cliff and things are heavy you have to start letting go like you got to start dropping weight, you’ve got to start making sacrifices. If you’re not willing to make sacrifices, you cannot get to where you want to go. It’s like, it’s the full cup here. Right? You’ve got a full cup and you got some dirty water in it. You’ve got to start pouring into it so, you’ve got to pour some out so you can get more clean water in it. Just like this cup of water, you just have to start letting go of the things that hold you back and push as hard as you can to be able to hit your goal. Just make it happen. It was almost to me that I felt like it was unethical if I didn’t hit my goal because I knew how many people I would help if I hit that goal. I knew how many people would get served. I know how good the planet would be. I don’t know how many homeowners would save money, I know how many sales reps would make money. I know how many lives I would impact if I hit that goal and anything aside from that. I viewed it as almost unethical if I didn’t do it. I had set these goals up and put my team to work and I felt like it was my responsibility to hit those goals I said I would hit.
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