Generating quality leads is the backbone of any successful roofing business. Even the best roofing companies can struggle to grow without a steady stream of potential customers. Here are the best ways to get roofing leads, ensuring your business thrives in a competitive market. We’ll dive deeper into each method and provide actionable insights so you can apply them effectively.
Best Ways to Get Roofing Leads
1. Building a Strong Online Presence
Your online presence is your 24/7 sales rep—if it’s weak, you’re practically handing leads to your competition. According to HubSpot’s 2023 marketing report, 72% of consumers who search online for local services end up visiting a store within five miles
blog.hubspot.com, If your roofing business isn’t optimized for visibility, you’re missing out on high-intent leads.
Website Optimization
Your website is your digital storefront, salesperson, and credibility check—all rolled into one. Research from Google’s Consumer Insights shows that 53% of users abandon a site if it takes more than three seconds to load think with google.com. Fast, mobile‐friendly websites reduce bounce rates by 32%, giving potential customers a reason to stay and contact you. Additionally, businesses with conversion‑optimized websites generate 126% more leads than those that don’t, according to a 2023 study by Unbounce. Ensure that your site includes:
- Fast‑loading pages: Test your speed using Google Page Speed Insights en.wikipedia.org.
- Clear navigation: Users should find what they need in three clicks or less.
- Lead capture forms: Every service page should have an easy‑to‑fill quote request form.
- Compelling CTAs: “Get a Free Roof Inspection Today” converts better than “Contact Us.”
Search Engine Optimization (SEO)
SEO isn’t just about ranking higher—it’s about owning the local search results when potential clients need a roofer. Google reports that 46% of all searches have local intent blog.hubspot.com, meaning that ranking for “roofing company near me” could put you directly in front of paying customers. A study by Backlinko found that only 0.78% of users click results on the second page seoprofy.com
- So if you’re not on page one, you’re practically invisible. To boost your rankings: Optimize for local SEO: Use geo‑targeted keywords like “best roofing contractor in [city]”.
- Claim and optimize your Google My Business listing: Businesses with complete GMB profiles get 70% more engagement llcbuddy.com.
- Content strategy: Blogs that answer homeowner questions (e.g., “How long does a roof last?”) can increase traffic by 300%.
Google My Business (GMB) and Online Listings
If your Google My Business listing isn’t optimized, you’re losing leads to competitors who are. According to BrightLocal’s 2023 study, businesses in the top three GMB listings get 92% of all search traffic synup.com, while those ranked lower struggle for visibility. Optimize your GMB by:
- Uploading high‑quality before‑and‑after project photos: Listings with images get 42% more requests for directions synup.com.
- Encouraging 5‑star reviews: 93% of consumers say online reviews influence their buying decision synup.com.
- Responding to reviews: Google favors active listings.
2. Leveraging Paid Advertising
Paid ads provide instant roofing leads, but throwing money at ads without a strategy is a waste of budget. Businesses that run optimized PPC campaigns see 200% ROI on average marketinginsidergroup.com, according to WordStream’s 2023 digital ads report. Best platforms for roofing ads:
- Google Ads: Users searching for roofing services have high purchase intent—target “roof repair near me” and “best roof replacement deals.”
- Facebook & Instagram Ads: (72% of users say they discovered a local business through social media ads – Meta Internal Data, 2023).
- Google’s Local Service Ads (LSAs): These show above regular search ads and charge only for valid leads.
3. Utilizing Social Media
Social media isn’t just for brand awareness—it drives leads. Sprout Social reports that 76% of users have messaged a business after seeing their posts synup.com
- For roofers, social media strategies should include Before‑and‑after project showcases (Posts with visuals get 150% more engagement.)
- Facebook group participation: Homeowner groups are goldmines for leads.
Live Q&As: Answering real‑time questions increases conversion rates by 35%.
4. Networking and Partnerships
Strategic partnerships can bring in steady referrals—and referred leads convert 30% higher than non‑referred leads (Nielsen, 2023). Key partnerships to explore:
- Real estate agents: 77% of homebuyers get home inspections before purchase—many need roofing repairs.
- Home inspectors: A prime source of pre‑sale roof evaluations.
- Insurance agents: Homeowners filing insurance claims often need roof assessments.
5. Traditional Marketing Methods
While digital marketing is dominant, traditional sales strategies remain effective. Direct mail campaigns, for example, generate a 29% ROI, according to ANA’s 2023 response rate report. The key is not just using traditional marketing but implementing it strategically. Here’s how D2D sales professionals leverage proven methods to generate leads.
Door-to-Door Sales – Direct Engagement That Builds Trust
At D2D Experts, door-to-door sales remain a fundamental approach. Engaging potential customers face-to-face creates trust, allows for real-time objection handling, and provides an opportunity to build rapport.
As Sam Taggart explains in Top 10 Tips for Door-to-Door Sales Reps:
“People think knocking doors is outdated, but the best sales reps in the world still do it because nothing beats a face-to-face interaction where you can build trust, read body language, and handle objections in real time.”
Effective door-to-door strategies include:
- Establishing rapport with a professional and approachable demeanor.
- Structuring a conversational pitch rather than a scripted monologue.
- Handling objections by guiding the conversation rather than pushing back.
- Following up, as most sales happen after initial contact.
Print Marketing That Reinforces Brand Presence
Flyers, business cards, and signage remain valuable tools in areas where digital outreach may not be as effective. However, the design and messaging must be clear, targeted, and action-oriented.
- Door Hangers & Flyers: Distribute materials in high-probability locations, such as neighborhoods with recent roof installations or solar system installations. Clear calls to action, such as limited-time discounts or free inspections, help drive responses.
- Business Cards: Opt for professional-quality cards with QR codes linking to customer testimonials or appointment booking pages.
- Yard Signs & Billboards: Placing signage near completed projects enhances visibility and provides social proof to prospective customers.
Local Networking – Establishing Industry Connections
Local networking opportunities provide a steady source of referrals and partnerships. Building relationships with professionals in related industries can be a great source of consistent leads.
Real Estate Agents & Home Inspectors – These professionals frequently require roofing and solar services for their clients. Establishing trust with them can lead to recurring referrals.
- Community Facebook Groups – Many homeowners seek recommendations in local groups. Active participation in discussions can position a company as a trusted provider.
- Business Networking Events – Attending industry meetups, Chamber of Commerce events, or networking groups allows businesses to connect with potential clients and referral partners.
6. Lead Management and Follow-Up
50% of leads never get a follow‑up call—which means half your roofing leads are slipping through the cracks (InsideSales.com, 2023) community.hubspot.com
- To prevent this, use CRM software (Roofing companies that use CRM see a 29% higher conversion rate).
- Respond to leads within 5 minutes: Contacting leads within five minutes increases close rates by 900% (InsideSales.com study).
Automated SMS & email follow‑ups: Drip campaigns convert 12% more leads.
Final Takeaway: Invest in Smarter Lead Generation
The best roofing lead generation practices involve a multi‑channel strategy that combines SEO, paid ads, social proof, and partnerships. Roofing companies actively managing lead generation see 60% higher annual revenue than those relying on referrals alone.
Start implementing these data‑backed tactics today—and watch your lead pipeline fill up faster than ever!
Albert Brand boasts over a decade of expertise in the telecommunications industry, with a particular emphasis on fiber optics sales. His rich career spans both corporate roles and entrepreneurial ventures in sales fulfillment. With a proven track record in door-to-door sales, especially in the fiber optics domain, Albert has seamlessly bridged the gap between corporate leadership and hands-on sales, showcasing his versatility and commitment to excellence in this specialized field.
