In an impressive first year in roofing sales, Brandon Throwerโa former law enforcement officerโtransitioned from the streets to the rooftops and closed $2 Million in D2D Roofing Sales. Applying his law enforcement background’s existing discipline and structure helped Brandon quickly climb the ranks to become one of the business’s most successful door-to-door roofing reps.
In this episode of the D2D Podcast, Brandon shares his journey from ex-cop to Golden Door Award-winning roofer. He breaks down the “secrets” that have helped him guarantee weekly commissions, convert leads into loyal customers, and maintain success year after year.
If you want to improve your roofing sales skills, Brandonโs approach will inspire you and prepare you to hustle.
The Power of Discipline in Sales
Brandon’s story starts with his background in law enforcementโa field where discipline, consistency, and quick problem-solving are crucial for success. These traits carried over seamlessly into roofing sales, where he applied the same structured mindset to his daily routine. Brandon knew he couldnโt rely on luck from day one to close deals. Instead, he focused on being aggressive, consistent, and methodical in every aspect of his work.
The most important lesson Brandon learned from law enforcement was to show up every day, rain or shine, and put in the work. That mentality helped him achieve results in his very first month in sales. By following up relentlessly with leads, knocking on doors every day, and ensuring that everyone in his network knew he was in the roofing business, Brandon quickly became known as the go-to guy for roofing.
And this mindset is exactly what the Door-to-Door University Roofing Program teaches. The program helps reps adopt the same level of discipline, showing them how to build routines that keep them consistent, motivated, and ready to succeed.
Turning a Routine into Revenue
Brandon is a firm believer in the power of routine. His day starts early, often before the sun rises, with a workout to prepare his mind and body. After that, it’s all about following up with clients, scheduling appointments, and staying active on social media to remind his network that he’s their guy for roofing.
Whether itโs a small repair or a large roofing job, Brandon approaches every opportunity with the same level of commitment. He emphasized in the podcast that itโs not just about how much work you do but how consistent you are with it.
Brandon’s approach to roofing sales mirrors the teachings of Door-to-Door University. D2DUโs Roofing Program equips sales reps with the skills to optimize their day, helping them stay on top of their leads and close more deals. Like Brandon, itโs about showing up daily, putting in the effort, and sticking to the plan.
Customer Communication: The Key to Long-Term Success
Brandonโs success doesnโt just come from his disciplineโit comes from how well he communicates with his customers. In the podcast, he shared a story about how he responded to a clientโs message on Christmas Day. While most people would put off responding until after the holidays, Brandon took just a few seconds to reply. That small act left a lasting impression on the client and reinforced his reputation for excellent customer service.
Communication is everything in sales, and Brandon’s approach proves it. Whether heโs following up with a simple text or providing regular updates throughout a project, his customers always feel valued. This level of attentiveness builds trust, and customers are far more likely to refer you to their friends and family when they trust you.
Door-to-Door University offers in-depth training on mastering communication with customers. The program teaches reps how to engage with clients, keep them informed throughout the process, and ensure that each interaction builds long-term loyalty. Customers who know you care are likelier to choose you over the competition.
How to Push Through Slow Periods
Even top sales reps like Brandon face slow months. Itโs easy to get discouraged when leads arenโt coming in, or deals arenโt closing as quickly as youโd like. However, in the podcast, Brandon explained that maintaining a positive mindset and building momentum is key to success.
Brandon shared that after closing just one deal, he often immediately follows up with another lead. He uses the momentum from that recent win to push him forward, and more often than not, that follow-up leads to another closed deal. For Brandon, itโs about turning every small win into an opportunity to keep the ball rolling.
Door-to-Door University teaches sales reps how to maintain that momentum and stay positive during slower periods. Their Roofing Program provides strategies for pushing through tough times, staying focused, and using each victory to fuel your next move. Itโs all about building resilience and learning how to turn even the smallest wins into future success.
Standing Out in a Competitive Market
In the roofing business, competition can be fierceโespecially after a big storm when multiple companies work in the same neighborhood. But Brandon shared his approach for standing out in saturated markets: being local, trustworthy, and always following through.
When knocking on doors, Brandon emphasizes that his company is local, established, and backed by industry certifications. He ensures potential clients know that his team isnโt just a temporary crew chasing storm damage but a reputable company that will be around long after the job.
This strategy works and is a lesson that all roofing sales reps can apply. Door-to-Door Universityโs Roofing Program teaches you to set yourself apart by building trust and credibility. From leveraging your local reputation to showcasing your certifications, the program gives you the tools to make homeowners feel confident that youโre the right choice.
Mastering the Follow-Up
One of the biggest mistakes sales reps make is failing to follow up. Many reps believe that if they donโt close the deal on the first knock, itโs over. But as Brandon pointed out, that couldnโt be further from the truth. Not every homeowner is ready to make a decision right away. Sometimes, they need more time to think things over or discuss it with their spouse. This is where follow-up becomes critical.
By consistently following up with leads, Brandon ensures no opportunity is lost. Whether itโs a quick call or a simple text, his follow-ups often turn into closed deals down the road.
Door-to-Door University teaches you how to master the art of follow-up. Their Roofing Program shows reps how to create a follow-up system that keeps potential clients engaged and increases their chances of closing deals. In a competitive market, follow-up can be the difference between getting the job or losing it to someone else.
Why You Need Door-to-Door Universityโs Roofing Program
Brandonโs success in roofing sales didnโt happen by accident. It results from discipline, consistency, and a relentless commitment to following up with leads and building relationships with his customers. If you want to take your roofing sales career to the next level, the Door-to-Door University Roofing Program can help you get there.
The Roofing Program covers everything from structuring your daily routine to mastering communication with clients and standing out in competitive markets. Itโs designed specifically for roofing sales reps, giving you the training and tools you need to succeed in this industry.
Whether youโre just starting or looking to grow your business, Door-to-Door University will teach you the strategies that have helped reps like Brandon achieve incredible success.
Discipline, consistency, and excellent customer service
Brandon Throwerโs journey from law enforcement to closing $2 million in his first year of roofing sales is a testament to the power of discipline, consistency, and excellent customer service. His approach to salesโbuilt on routine, communication, and follow-upโcan be applied to anyone looking to succeed in the roofing business.
If youโre ready to follow in Brandonโs footsteps and start hitting those big numbers, Door-to-Door Universityโs Roofing Program is your ticket to success. Sign up today and start mastering the skills that will set you apart from the competition and make you a top-performing sales rep.
JP Arlie is a seasoned professional with a remarkable 30-year career in the direct sales industry. He has achieved significant milestones, leading organizations responsible for over 300,000 in-home sales transactions and recruiting more than 40,000 sales representatives.
JPโs versatile journey in the direct sales field has seen him take on various roles, from business owner to Vice President in a publicly traded company. One of JPโs core values is his commitment to positively impact the lives of others and change the course of history. Additionally, JP serves as an esteemed Executive Education Coach at Harvard Business Schoolโs Program for Leadership Development.
JP Arlie specializes in vital areas, including recruiting and retention strategies through effective systems and processes. His insights have proven instrumental in helping businesses of all sizes build and maintain high-performing sales teams. Furthermore, he excels in guiding organizations through the process of meaningful organizational change.