Tapping into AI in Sales and Marketing: How Will McGinnis Boosted Conversions and Achieved a 20% Revenue Increase

3 Min Read

Last Updated: June 12, 2024
Promotional image for D2Experts spotlighting "Tapping into AI in Sales and Marketing." It showcases how Will McGinnis leveraged AI in sales and marketing to boost conversions and achieve a 20% revenue increase. The design features a digital human figure interacting with sales-related icons.

In this episode of the D2D Experts Podcast, host JP Arlie sits down with Will McGinnis, Director of Sales at Full Throttle AI, to discuss how AI in Sales and Marketing can revolutionize your direct sales approach.

Full Throttle AI’s unique marketing tech platform is setting new standards in the industry by identifying and targeting potential customers without relying on outdated methods like cookies and IP addresses.

Learn how they use AI for sales to achieve a 19-20% increase in average ticket prices and effectively convert web traffic into loyal customers.

Transforming Sales with Full Throttle AI

Meet Full Throttle AI

Full Throttle AI is not just another lead generation tool; it’s a comprehensive marketing tech platform designed to identify and engage traffic on your website using patented technology. Unlike traditional methods that rely on cookies, IP addresses, or mobile ad IDs, Full Throttle AI utilizes advanced data resolution techniques to uniquely identify potential customers and market to them effectively.

The Power of AI in Sales

One of the standout achievements of Full Throttle AI is its ability to increase average ticket prices by 19-20%. By leveraging AI, Full Throttle AI helps businesses maximize the potential of the traffic already visiting their websites, turning curious visitors into loyal customers. This innovative approach ensures that every potential lead is fully engaged, significantly reducing the cost of customer acquisition and increasing conversion rates.

Key Features of Full Throttle AI

Household-Based Marketing

A unique feature of Full Throttle AI is its focus on household-based marketing. This approach resolves marketing efforts to a specific residential address, ensuring that all household members are engaged in the decision-making process. This method is particularly effective for high-consideration purchases common in door-to-door (D2D) sales, such as roofing, solar installations, and home remodeling.

Real-Time Engagement and Personalization

Full Throttle AI integrates seamlessly with existing sales processes, offering real-time role-playing sessions that simulate actual sales scenarios. This hands-on training provides immediate feedback, allowing sales teams to refine their techniques and improve performance. Additionally, the platform emphasizes a tactical and practical approach to sales, equipping teams with actionable techniques that deliver results.

Boost Your Sales Revenue

MAKE THOUSANDS MORE IN SALES COMMISSIONS!

Join D2D University to adopt cutting-edge techniques and proven methods from industry experts. Up your sales game by integrating advanced AI marketing tools and strategies.

Join D2D University to master door to door sales and marketing techniques.

Proven Results and ROI

Full Throttle AI’s data-driven approach to marketing ensures transparency and effectiveness. For instance, a window company using Full Throttle AI saw a significant increase in the average ticket price from $28,000 to $31,000-$32,000. This 19-20% lift in customer spending is attributed to prolonged engagement and targeted marketing.

Case Study: Window Company Success

In the podcast, Will McGinnis shares a compelling case study of a window company that routinely sees a 19-20% increase in average ticket prices thanks to Full Throttle AI. By resolving marketing efforts to specific households and engaging them over a longer period, Full Throttle AI helps businesses achieve higher-value sales and a substantial return on investment.

Practical Applications for D2D Sales

Enhancing Door-to-Door Sales Strategies

For D2D sales,

Integrating Full Throttle AI can be truly transformative for

transform their approach. By leveraging household-based marketing and real-time engagement, sales teams can enhance their door-to-door efforts, ensuring that their brand stays top-of-mind even after the initial contact.

Streamlining Lead Conversion

Full Throttle AI’s seamless integration with D2D sales strategies ensures a streamlined lead conversion process. From identifying potential customers to engaging them through personalized marketing efforts, Full Throttle AI covers every step of the sales funnel, optimizing the entire process.

Insights from the Podcast

Understanding the Technology

Will McGinnis explains that Full Throttle AI avoids using breakable elements in digital marketing like cookies or IP addresses. Instead, it employs a patented technology that resolves data uniquely, ensuring more accurate and effective marketing efforts.

Household Immersion

A key takeaway from the podcast is the concept of household immersion. Full Throttle AI sees about three to five devices per household, allowing for a comprehensive engagement strategy that includes all decision-makers in a home. This approach ensures that marketing efforts are holistic and impactful.

Long-Term Engagement

The podcast highlights that longer engagement periods often lead to higher customer spending. Will McGinnis shares personal anecdotes and real-life examples to illustrate how consistent, targeted engagement can significantly increase customer spending and loyalty.

A Revolutionary Approach

Full Throttle AI offers a revolutionary approach to marketing and sales, particularly for the D2D industry. By leveraging innovative technology and data-driven strategies, Full Throttle AI helps businesses minimize mistakes, maximize engagement, and achieve higher conversion rates. Whether you’re struggling with closing deals, handling objections, or staying on task, Full Throttle AI provides the tools and insights needed to transform your sales approach.

Join the D2D Business Bootcamp

To learn more about integrating cutting-edge technology into your sales strategy, join us at the D2D Business Bootcamp. This intensive training program covers proven systems and techniques to enhance your sales performance. Gain insights from industry leaders and network with other professionals dedicated to transforming their businesses. Don’t miss this opportunity to take your sales game to the next level.

Ready to revolutionize your sales approach? Secure your spot at the D2D Business Bootcamp and start your journey towards sales excellence today.

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