Jefferson Rodgers: Everyone says what’s your why…I say what’s your who?

By The D2D Experts

25 Min Read

Last Updated: March 31, 2020

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Sam Taggart 00:21
All right, everybody, this is Sam Taggart, the D2D podcast and I’m here with Jefferson Rogers, and he is the founder of JKR windows. And he has been in business, what two years now?

Jefferson Rodgers 00:32
Two years.

Sam Taggart 00:32
Two years. Anyway, so we just got done with our first consulting day like this is where we’ve jammed all day, Friday our brains. We’ve got a six month journey together, which will be exciting. And anyway, so it’s really interesting. You came to D2DCon and said, “Hey, I’m all in like, how do we go double down and go from couple million to 10 million this year. And the goal is 40 million over the next couple of years.” So we were speaking that into existence right now. So I’m going to hold your ass to the fire as your consultant and coach. Let’s go so let’s uh, let’s just dive into it. So if you’re listening to this podcast, today, we’re going to be talking a lot about kind of one year journey a little like, and the competitiveness and the the traits it takes to be a successful entrepreneur and kind of grabbed the bull by the horns, but also just kind of the one of the things jammin today and the consulting visit was that kind of hit me was the who, you know what I mean? I’m like, why did you even start your business? And I think that a lot of people start a business and they don’t really know why. And they’re like, I just, I just want to be good. And I just want I’m like, what that’s gonna drive you when you go through the tunnel of darkness and hate life and the hard days like, I’m like, let’s, let’s get more clarity around that. So I kind of want to one talk about your journey and kind of the competitiveness that started where you’re at today. But also kind of jam on some of the stuff that we’ve been learning from our boot camp. And this these conversations are the consulting of how that’s giving you more clarity around. Oh, maybe there’s some consciousness of like, why I’m even doing what I’m doing. And I think that we’ve had some cool breakthroughs. I think it’d be fun to share. So anyway, let’s start like door to door like you didn’t start in door to door when you were 18 years old. Did you share didn’t know? Was this ever the vision of like where you wanted to be?

Jefferson Rodgers 02:14
I mean, it was the last thing. I was pretty close to what everybody else is first responses about sales when you’re coming from a whole different world. Now, I could never see myself doing sales. I just you know, all those cliche answers you get from first time people that because you’ve never considered it because it’s so uncomfortable.

Sam Taggart 02:36
Yeah, and your small town grew up in southern Utah. Brian dirt bikes. And so you know, you’re you’re, you didn’t come from like a business background. It wasn’t like your dad was blue collar me white collar sales. It sounds like he was more in the contracting world. So what, uh, what’s that? So? So when you kind of got approached to do sales, you had this like, negative thing? And then did you? Were you successful right away? Like, was it something?

Jefferson Rodgers 03:01
Yes, I was terrible. So my first shot at it was, you know, financial services and life insurance and securities. And I think I made like a total of $6,000 in two years. And so, but it taught me some good principles and kind of give me a head start. So when the opportunity came for the window business, you know, I, I’d been approached by somebody and just kind of shown, you know, the kind of lifestyle really was what attracted me to it, because I was working 70 hours a week, making 70 grand, it’s like, I don’t know, it’s like 10 bucks an hour, when you calculate it out. And I didn’t want to keep doing that. So I knew these guys that I was watching be successful in replacement windows, and going door to door. It’s like, you know, if these guys can do it, I know I can do it. I might have to polish myself a little bit, but I can see myself really doing this, it’s gonna be uncomfortable. It’s gonna be a huge learning curve. But I was willing to put in the work. Cool.

Sam Taggart 04:02
I love that. So you eventually start your own? What was that first kind of six months of just being your own business kind of like

Jefferson Rodgers 04:11
I was, it was kind of a blurry You know, when you’re when you’re fully committed. I had toyed around with the idea of borrowing some money and people were telling me Well, how are you going to do it, you have working capital and all these new terminologies and things. And I was lucky enough to meet with a couple of guys from that. Another podcast that I just did this week. And they said, You know what, you can either borrow some money or you can just get to work. And so I just put my head down and we went to work and we had a fantastic six months and in all of that revenue that we generated, helped.

Sam Taggart 04:50
reinvest back into

Jefferson Rodgers 04:52
put right back into the business and find all the deals and buy all the windows and pay all the guys that’s just about it.

Sam Taggart 05:00
there’s something to be said, though about that, like, how many businesses do you see startup and, you know, they’re like, oh, we’re gonna need about 100 grand to get this thing off the ground. And I’m like, Yeah, I gotta go find an investor and an angel, you know, or venture capital or whatever. And I was like, I’m just gonna sling some deals, dude, like no one where you can make like, just go be a sales rep for six months, go make super money, and then you’re not worried about where’s my, you know, like, how do I go invest into recruiting and growth and consultants and events and technologies and all the other stuff it costs to run a business, I love the approach, put your head down, go grind, I promise your business is gonna thrive much better, you’re gonna appreciate it much better, you’re going to maintain control and ownership, and not have anybody breathing down your neck going, Hey, give me back my money and interest. Absolutely. So that’s cool. That’s cool. What have been some of the roadblocks of entrepreneurship that you may be released, expecting that you’re like, wow, somebody out there that wants to try it, just be prepared for XYZ? Because I hit this.

Jefferson Rodgers 06:04
Yeah, you know, I think that there’s some pretty common personality traits for somebody going into business. And one of the things you got to be willing to do early on is, is look yourself in the mirror and realize that the problems that you’re having in your business are reflection of your limitations. Yeah. And how uncomfortable you’re willing to get. And so I think those were some of the early roadblocks is just limited belief system and, and not being exposed to some of the higher levels of thinking to be able to come up with the ideas to be able to grow fast. And so I kind of stunted my growth for a while because I was comfortable and just kind of doing everything myself and not yet wanting to let other people control some of the parts of the process that I should have been doing early, early on.

Sam Taggart 06:55
What were some of the pivotal moments that kind of changed your belief system was there, like, you know, a moment in business and event coach, something that like, helped lift that cap cap a little bit? Like, what, what what changed, where you’re like, Oh, I was looking so small, I need to start thinking like, what can happen?

Jefferson Rodgers 07:15
Well, it was a kind of a gradual progression. And I’m, I’m always trying to get better and read books and listening to podcasts and surround myself with positive, bigger thinkers. And so it was just over time that, you know, I really need to start putting more effort into this stuff, I’m just kind of a Go Go Go type of personality. And sometimes it’s really valuable to sit back and reflect and look at your situation, slow down for a second, like, okay, these are some of the positions that would make sense to start creating in my company, so I can delegate some of this stuff that’s just consuming, so much of my time, and keeping me from being able to grow up like I want to grow up. Yeah, so just continually getting better. Surround yourself with the right kind of people. And educating yourself consistently, you know, lifelong learner. Because it’s not all gonna come right away. Yeah, some of it, you’re not even prepared to compute the way that your mind is set up right now. And it’s, it took some of those concepts a long time to set in, because I just wasn’t ready for it.

Sam Taggart 08:28
Yeah, and I think that happens, a lot of people, sales reps, business owners, you can’t compute like, you making more than 60 grand because the people you surrounded yourself with and the people that you, you know, associated with your parents, you as a mechanic was probably making your 6070 grand a year. And for you to kind of go from this jump to that to whatever you’re making. Now. It’s like, your brain doesn’t let it process fast enough, it’s like, I should be making 60 to 70, then 70 to 80, then 80 to 90, then 90 to 100. And there’s this, like natural brain things asked to go at this rate of rate of pace, and doesn’t always have to be the case. That does not have to be the case. And I think that we get stuck in the belief system that that’s what we’re supposed to do. As a sales rep as a business owner. As a, you know, an entrepreneur, it’s like, No, you could turn it on and go from two to $10 million this year. And we just reverse engineered how to do that today. And it was like, that didn’t seem now. Yeah, we were saying that maybe the numbers could be bigger. When we first met It was 6 million and I was like, 6 million or take you 10 guys or five guys and do an X like, you know, and and I think even just seeing yourself after, you know, January, February, you know you’ve had some of your biggest months which those that are watching this. Sometimes you think January and February should be a slow month. We’re in the winter, in Utah, where January, February, you’re cranking out your biggest month ever, you did more in two months than you did all of the last six months. In the winter, like, how do you get your guys to work in the winter? And why is that? Like, what, what turned on? For you to be able to say, hey, let’s, let’s go hard, had to be something?

Jefferson Rodgers 10:23
Yeah, I think it was a combination of things, going to the door to door con, definitely was an eye opener, you know, just being around some bigger levels of thinking. And starting to do the team meetings every morning building in the consistency and starting to create the core values for the company that we had, you know, they were kind of there, but never really been talked about a lot. So, you know, basically, it was just the consistency, like we’ve been building momentum through October, November, December we had, we had a phenomenal month in December. And then it rolled right into our very best month, in January. And then we topped that in February and a short month to

Sam Taggart 11:08
love that. So I think consistency is an interesting thing. You know, I’m out in Chicago this last week, and I shared this with you consulting today. But it’s like, so many people are like, I’ve got 10 reps. And I asked them, you know, ask this guy said, How many reps do you got? Is like 12. And I was like, okay, so you really only have nine or eight? And he’s like, What do you mean, I was like, Okay, if you say 12 I’m gonna just tell you of eight, because for those just don’t work. And, and then I was like, Well, how many data they talked to? And he’s like, well, 25 and I was like, okay, you’re sure on that number? He’s like, yep. And he’s like, what’s their closing percentage? And he’s like, 10. And I was like, 10%. And I was like, okay, that’s you feel pretty confident about that number. And I was like, how many million did you do last year is like 7 million. And I go, okay, and I go, so you’re, you’re pretty sure on these numbers. How many days a year do they work? He’s like, oh, probably like 300. Something. I was like, Okay, what if we just dropped it to 250 let me give you 50 leeway days of just who knows what. And we did the math that 250 days, 25 people is nine guys, his average job was like 22k. And if you’re listening to this, do the math, I want to do the math for yourselves. I want you to do the math for if this was you and your business. And you’re sitting there saying my guys talk to 25 a day, not necessarily what they’re supposed to, but what they’re actually doing. And is it should have been making $155 million as a business last year. And those numbers don’t seem like they’re very big. Like 25 people a day, I said the problem is you just realistically aren’t getting your people to talk to 25 people a day. Because that would mean every single one of you guys is closing two and a half a day, where I’m like, your guys are closing an average of three a month. So therefore they’re not closing 20 they’re not talking to 25 people a day, therefore their consistency is just not there. And I said you got 140 something million dollar problem here, dude. It’s called inconsistency. And I think that was a kicked in and that so so I, you know, it’s fun to watch you like you say one of your core values is consistency, which I think is an underappreciated core value. And I think that as a sales rep. That’s the biggest moneymaker as a CEO. That’s the biggest moneymaker. If you can get your people to talk to five people a day was when I told him, let’s do the math, there was a $24 million business. And I said, if I can teach you how to get your people to talk to five people every day, consistently, consistently, like the all you care, it’s like, dude, I’m telling you, what if your goal that like I told him, I was like, the problem is your people aren’t even talking to one you think they’re talking to 25. And I looked at him, I said, What if you get your people to get one know, a day from a door? And he was like, Well, that sounds stupid. I was like, No, that’s better than what you’re currently doing. I said, What you don’t do is you don’t set your people in motion. And so they never start in motion. And so that consistency, I think is, is critical. And it’s fun to watch you just double and triple and quadruple your revenue. Just buy hay every day. We’re gonna have a meeting every day we’re gonna go out together. I think that’s huge. It’s cool to watch. And I’m excited to see as you add more bodies and better training and better systems. where it goes, You know what I mean? So let’s talk about this edge and uncomfortable pneus you are kind of weird. Like even being on this podcast. You already said Man, I’m nervous. I’m already uncomfortable. It’s not my, my natural go to. But you’ve been on this edge to be uncomfortable. You’re a motocross person for the last century young, but you decided to join this race. So tell us about this race that you just took first place guys. He just took first place. What’s the race called?

Jefferson Rodgers 14:54
It’s called the rhino rally. It’s sometimes it’s 100 miles sometimes it’s 80 miles this year. It was like 68 miles through the desert, crazy sand and rocks and wind and turns and up and over hills and pretty intense race.

Sam Taggart 15:12
So 68 miles full throttle on a dirt bike 150 contestants, different classes, and you took first place out of all of the all of them, let alone your class.

Jefferson Rodgers 15:25
So yeah, I got I basically, I was gonna do it last year. And I was I was too late, you know, kind of last minute, I was gonna do what I did, the first time I did the race nine years ago, and just try and jump into it. But I missed the deadline. They usually fill up really quick. So this year, they put the flyer out January 31, for February 29 race and they had already filled up by the 10th of February, because they have a bike minimum. So I’ve committed myself to prepare, I’m going to prepare, my original goal is I’m going to get top five. And then as I got a couple months in life, I get top three. So I’ve write down my goals. Once or twice a week, I’m going to get top five in the Reiner rally. And then it was top three, and then over the past month, you know as much preparation as much writing as much gym time as much mental preparation as well. It’s like, you know what, sell myself short. And I’d read it in a book, I was reading, Total Recall by Arnold Schwarzenegger and it kind of came up in that book where he showed up to a competition only with the mindset of getting the top five, and he ended up in second place. And he said folder prepared to win, I could have won that sumbitch. And so I changed my goals. And I went in there planning on winning, I told everybody I was gonna win. And that’s exactly what I did.

Sam Taggart 16:47
Isn’t it crazy? How often we’re afraid to just tell people, I’m winning this. I know, there’s 149 other people that are going to get pissed off. I’m winning this. Like, I mean, how often are we willing to put our ass on the line? Instead of comfortably being like, Oh, I’m going to finish between 10th and first in that range. It gives you permission to finish 10th it’s like, if you’re not first you’re last as Ricky Bobby. Right? Like, come on.

Jefferson Rodgers 17:14
Yeah, that was that was kind of my thought is selling myself short, I’d put in the work. I knew that I could do it. If I was only setting myself up for a fifth place. You know, I’m gonna go put in a fifth place ride. But I was out there doing stuff that I would normally have never done because I was I was pushing myself and going for the win.

Sam Taggart 17:32
That’s crazy. So when you say prep, I think a lot of people don’t understand like, I’m like, oh, what’s your workout routine? You’re in fit. You’re like, dude, I do like, cross motorcross workouts. And I think a lot of people don’t realize like, part of winning, and we’re going to apply this tangent to a sales rep or whatever. And it’s like part of winning is what you did before that race, you don’t take first place by showing up because you thought you’re gonna do that last year, you’re probably grateful that you had months of preparation? Absolutely. Because you probably prepared better than most of these guys. You’re 35 I mean, the average winner these races typically are in the low 20s. You said right? Yes. So for you to be 10 years plus older than most the average winner who’s in their prime, right? You’re obviously in good shape. But it’s like you had to put in some mental and physical preparation to go in this race. So the mental aspect, you know what things I suddenly heard you say earlier, you had like a coach or somebody kind of walking through this tell us about kind of the mental preparation it takes.

Jefferson Rodgers 18:33
So I’ve been I mean, I’ve been trying to implement coaches in every area of my life because i’ve you know, early on you kind of think you got everything figured out until you start surrounding yourself with successful people and you realize you don’t know anything. So business coaches and then I started working with a personal trainer I got a recommendation and lucked into this guy’s name’s Jordan. Jordan breakthrough training is phenomenal trainer, he knows more about the body than than your typical trainer. So he’s been able to pinpoint stuff that I needed help on. And then I tell him the stuff when I get done with the ride that I needed to focus focus on to get me stronger for the next time I go out there. And then every step along the way, you know, the more writing more preparation, the more days at the gym, then it starts to change your mindset. You’re building confidence. And so by the last month after I’d put in five months, is like I’d gone witnessing. I love that.

Sam Taggart 19:29
I mean, I think that mental and consistent preparation of like, consistent improvement. It gives that confidence like it’s funny, I’m I’m training for a marathon. So similar concept and Saturday, I ran 16 miles and I just thought if I already went 16 miles I can freakin do a marathon like this is far What’s another 10 you know what I mean? And it gave me that if I were to go jump into a marathon right now, but sellings a marathon you’re a lot of people are about prepping for summer, right they do the summer program. That’s a marathon. That’s an effing race. That’s a, you got four months to go make hay while the sun shines, and then you’re back home. But the question is like, what are you doing today? What are you doing tomorrow? What are you doing to build the confidence in the winning streaks that you are already having for six months, every day in the gym? To win that really started? It’s like, Oh, it’s go time. I’m winning this thing. I think that, you know, when I finished number one, it didn’t. And I thought it was the same thing was like, I had more preseason accounts going into the year than anybody else. It’s like, I’m already ahead. I’m already in first place. I’m effin finished in first place. Like it like it wasn’t like, shooting for third or fifth or whatever. Like, it’s kind of like, if I’m already first right now and beating everybody. I’m not gonna let anybody pass me. That’s game time. And I put it in the word in your mind. Some people get a little fat and happy. And yeah, like it was like, I’m already comfortable because I made more money in the preseason. Most people make all the summer. And I could have taken that road. And I was like, and

Jefferson Rodgers 21:00
that’s that’s kind of the winning mindset, too. Because halfway through that race, when I started cramping up in the agony sets in when all of the lactic acid starts building up your muscles, and most people start sitting down and taking it easy the rest of the way. You know, the training and conditioning your mind and pushing through the pain was something that I’d been used to to. And so that, I mean, the last 20 miles, that race was crazy painful. But I was just pushing as hard as I possibly could. That’s crazy.

Sam Taggart 21:31
I think that what is that last 20 miles? And if you’re listening to this, it’s like, are you in the last 20 miles of your simple race? What is the race you’re playing? I think a lot of people they do this year round, they do this consistently. It’s been a 10 year grind. I don’t think they I think they removed themselves from the race. That That makes sense. Like, I think in order to win this game of sales, as you consistently have to be creating your own races. Meaning what’s the sprint, what’s the two week stint, I’d rather work super hard for three weeks, and take an entire week off than putt putt through four weeks of the month. I’d rather go two weeks on and two weeks off, if that’s what it’s going to take this as a race is complete. It’s complete commitment, complete ham. And I think a lot of times in sales, like I watched some of these guys, and they just never even see what the full throttle looks like in a sales day. You know, that guy’s like, I had a guy that I was talking to in Chicago. And he’s like, and I was like, how many people you talk to a week. And he says, 25 you talk to 25 people a week, a week a week is what I said, I’m like, my guys don’t do that an hour. I’m pissed. Yeah, that’s all about perception, what you’re exposed to. Yeah, but that was cool and good and acceptable in his culture, his environment. Like he said, it was so much confidence until I kicked him in the teeth. And I like in front of everybody. There’s 100 people in the room. And I don’t mean to be a dick, but I’m like, Okay, 25. That’s a good start. What if I were to tell you, there’s people out there talking to 500 people a week? How would that make you feel? Really, there’s people doing 500? Like, that’s not possible. And I go, there’s probably people talking more than that. And I just said, What if you pulled on the throttle? And you stopped playing? Like putting around and sprinted hard? Like, what was your full sprint? What do you think it could be? And what that does, it changes your waterline, it changes what you’re truly capable of. And now the second you start talking to 25 in a week, and you did that in a day, or in an hour or whatever the number is your like, I feel like I’m slacking off by only doing this in a week. Yep. So yeah, anything else on that? That you’re like, Man, this there’s a parallel here. That’s so freakin tight to sales. When it comes as motorcross thing, and I think there’s a lot of things that we can jam on anything else in the race that you’re like, Man, this was a this is something I learned from it. This is an experience that I’ve the first time we’ve ever been through that but so anything else,

Jefferson Rodgers 24:04
so I talked to my guys a lot about their consistency, but also doing doing whatever it takes to hit your goals and then doing a little bit more. So when the guys are out, and they’ve got goals for the day, and they’ve just finished up their street. It’s like, I mean, it’s easy to just get in the car and go home when you’re done with that. What if you guys were to just say, one more shriek I hit my four but man, I could probably get one more if I go hit one more Street. Two more streets. Three more streets. It’s I’ve already hit my six hours today, but just do a little bit more. Yeah. And so when I’m at the gym, and my my legs are pumped, and you know that lactic acid I just learned about this lactic acid thing and it is like it’s miserable.

Sam Taggart 24:52
Yeah, like that’s what hurts. That’s what makes this hard for me.

Jefferson Rodgers 24:56
But yeah, it’s you got to do a little bit more still. And when I go There, I’m pushing myself and I’m breathing heavy and I’m sweating all over the place. And I mean, I don’t have to do that. But I’m in there to do something, I’m going to do a full blast. And that’s kind of the culture that I want to create in my business, too, is doing everything that it takes and a little bit more just asking a little bit more of yourself, because it’s, it’s all just what your mind is limiting. Your thoughts to?

Sam Taggart 25:25
Yeah, like, had you told me six months ago, I’d be running six miles on a Saturday and then going on date night, right after being okay with it. It’s like, that’s wild. But my mind was the only thing playing tricks on me. Now, I did a five mile run this morning. And it was like, Oh, that was my warm up day. Five miles was like my record ever five miles, like, four months ago. And I’ve learned a lot through this journey of trying hard things and finding my edge and finding what that limit is. It’s been like, the first time in a long time, I’ve actually had to push my edge. I was in a sales role. And I’ve definitely pushed my edge there. I’m like, okay, I did 10 in a week. What if I tried for 12? And then in 12 weeks, I was like, What if I tried for 17? And I had 17? What if I did 20? What if I did 25? What if I did 20? Had you told me, I could do 29 in a week. In the beginning, in the beginning, I don’t like there’s those guys. And then there’s like me. And I think that we don’t ever challenge our edge. We don’t. And I think that if you challenge your edge outside of sales and business, you’re going to be more motivated to challenge your edge inside of business. Because you’re like, Man, I’m like, it’s crazy. I’ve had my biggest month is February as well. So bones, crushing it, biggest month ever times, like five. So you know, I’m in the same boat, and I go, we had a killer month. And for us, it was like, I directly correlated to me mentally breaking through and other elements because I told the guy like, there’s this coach that I hired. He’s a marketing guy. And he helps Dan Locke, he helps some of these like big sales trainers. And if you guys know Dan Locke or Grant Cardone people like that he’s helped. And he’s like saying, we get you to a million bucks in revenue a month. That’s like, a million a month. It’d be dope. We’re not even close to. So you know, but he just, he just removed a lead. He’s like, that’s doable. Why wouldn’t you do that? And I go, Oh, okay. Let’s talk and just play manifesting. Like he’s just created this competitiveness within me to be like, how long is it going to take me to get to that mark? What do I need to do as a business to scale that? And I was like, It scared the crap out of me to even hire the guy to be like, he’s like, Sam, I’m not cheap. I hope these guys do this. I can help you. You’re the type of guy I want to work with. And I go, there, birch. Okay, well, let’s do one of those. Just another one of those like, Yeah, I got a fire guy and I gotta hire a new guy. You gotta fork out some sick money and let’s go. Let’s go. Hey, Greg. Greg’s been watching. He’s laughing because he’s like, we crushed this month he saw you guys. And we haven’t even started implementing this stuff that he did, but it was the mental like, Okay, I have a goal this this weekend. I’ll share it on the freakin podcast. My goal is to close a million dollar contract on Friday. I got a billion dollar company, they got a multi billion dollar problem. What’s a million FM bucks? You know what I mean? And like for me to say that out loud was like, You gotta be kidding me. But I’m like, you know, I think we’re gonna have to do it now. Because my mind has been like, okay, we close this kind of contract. What if we close this kind of contract? And I think that just keep raising. Yeah, keep raising the frickin ceiling. Rob. You just robbed watching this. I’m just gonna point out the Facebook people. Rob wells. He’s watching a perfect example. He text me what, three days ago and he came to my summit last year sales training I did. He was like, dude, three a week, three a week. He literally text me a screenshot of his phone the other day. He’s like, dude, I haven’t did like 15 within like, 20 homes. You know, and he’s like, dude, I just frickin I’m popping up if I don’t do 10 a week. I’m an idiot. Right, Rob? He’s listening, Rob right now of Avalon watching this. I remember he’s slinging meat. And he’s over here kind of like, Dude, what’s a note? Like, how many coolers? Can I get off my truck? And since working with us, it’s like some of these people watching this live right now. It’s been fun to watch them go. What’s your edge? Dude? We create our own damage.

Jefferson Rodgers 29:21
You gotta expose yourself first, to the higher level of thinking. Yeah. So you can raise yours. Because if you don’t, and you’re hanging around those people that are at your level or below your level, that’s all you’re ever going to be capable thinking like,

Sam Taggart 29:33
yeah, and you came to door to door con, you didn’t know who that we were? I mean, you showed up you’re like Windows. Okay. We’re invited to right like, not a ton of window companies there and exactly what it’s a great business. It’s a great model, great margin, great opportunity. And, you know, if you’re watching this, I mean, it’s an awesome business. I, I’ve worked in that business too. And it’s been it’s been fun to play with. But I think that what’s interesting is As you came up, you’re one of the few people are like, hey, how do I get on your? How do I get like, the real job that consulting like you work with us? Let’s partner up. And I think even just taking that step was probably a little kick to the nuts of being like, we haven’t better do this, we’re gonna drop some real coin. Let’s like, let’s go ham. And I think, you know, since then you’ve come to the boot camp we just did the day, what are some of the things that you feel like, get you excited that you’ve gained clarity over kind of working with us going to DDD calm and going to the boot camp, that you’re excited about that you’re like, man, I, I would have never looked at it this way. And that’s a million dollar problem that I had that I didn’t even realize.

Jefferson Rodgers 30:36
Yeah, shoot, there’s been a, there’s been a lot of those little things that I’ve realized. Because you don’t ever know what you don’t know until you get around the right people that can teach you what your issues are, and where you need to work. And so, you know, just in our first couple of conversations, it didn’t take me very long. I mean, I, I paid for right there for about five minutes to get me convinced that this is what I needed. And it was, the biggest thing is just my own limitations, my own belief systems that are holding us back because my ceiling is right here. And I’m trying to get it to the next level. Because where I’m at right now is not going to get me to 40 million. The things that I’m doing right now is not going to give me the 40 million in a year. But with your experience working with Dave, and his expertise, I mean, you guys have got stuff that you’re rattling off every two minutes that I would have never even been able to come up with by myself. So raising the ceiling, by getting the help got to have coaches in your life got to have mentors.

Sam Taggart 31:37
Yeah, I think it’s so interesting. Have you seen it in life, though, like people that are super reluctant? Like, I just talked about coaches that I’m paying, like, like, I think so funny, the ego is the biggest enemy and a lot of elements. Because we have this belief system around, what are they going to teach me? I already got it, like, what are they going to tell me like, I have a billion dollar company flying in on Friday. It’s like, What’s this, like, punk little 30 year old are going to teach me and it’s like, the fact that they’re willing to fly out to meet with me, already shows me I’m like, you guys are going to be successful no matter what you do, whether you hire me or not. Why? Because you’re humble enough to actually admit that you need help, which I think is step one, I think there’s so many sales reps out there that are like, Oh, I’m just gonna keep reading the book. I’m like, well, what’s the book coaching you on? It’s good content. But they’re not looking at your problem. And they’re not sitting there going, wait a minute, tweak this tweak this tweak, then that’s the big

Jefferson Rodgers 32:31
thing too, because like going through the bootcamp, great information, great environment. But Dude, I’m like a go, go Go personality, I’ll put that damn book away when I get home. And I’ll probably never look at it.

Sam Taggart 32:43
And I warned everybody at the boot camp, I go, you guys are going to get fire hose with a bunch of fire stuff. You’re going to have this playbook. And then it’s going to collect dust. And you’re going to keep operating the way you keep operating unless you have us hold your hand and accountability to make the consistent changes in your business. That put it on the right steps.

Jefferson Rodgers 33:04
You got to create the new habits and most the time. You know, unless you have some kind of freaking nature, you just can’t do it on your own. I know I could. No,

Sam Taggart 33:13
no, I wouldn’t be paying you guys big money if I thought I could. No, no, and I appreciate you being bold enough within the first five minutes to be like your that people are gonna help me. And I’m excited. I’m excited for the six months. So if you’re out there, and you know, Jefferson, watch out. That’s all I’m saying. He’s already picking up three new guys that we have starting on Thursday. We got multiple offices growing. I mean, it’s if you’re a if you’re out there, I would definitely follow Jefferson. Jefferson Rogers go follow him on Instagram and on Windows, take care of Windows Watch out for these guys. They’re gonna be taking names. I mean, one of the things that we came up with today was that purpose. And it was cool to identify like, I’m like, What is your purpose and your mission statement and you just brought up words like we’re going to be the number one, we’re going to dominate, we’re going to kick frickin trash, like it was just like, people will know, we are the best window provider in the north in the in the Midwest. And I think that having kind of that drive is what puts people ahead and that edge of, I just thought I just thought that was cool. That was a cool attribute of winning, is like people are gonna frickin know us because we’re gonna get loud, we’re gonna take names, and you better know that we’re gonna be number one. I love that.

Jefferson Rodgers 34:25
Yeah, you won’t be able to go look into replacement windows without thinking about jQuery or Windows first. It’s cool. It’s cool.

Sam Taggart 34:32
So anything else you want to share with everybody? Like, is there anybody else or any other advice that you’re like, hey, one piece of advice that you give like the whole world TDD world. You could, is there anything that comes comes to your mind can be random anything?

Jefferson Rodgers 34:45
I think kind of the common theme is being willing to get uncomfortable. Yeah, getting comfortable, being uncomfortable and going after whatever’s next if you if you’re scared of it, if it’s going to be uncomfortable. It’s probably something you ought to be trying to tackle love instead of avoiding. Love that and that’s, that’s where, you know, most people that I know, you know, friends and family and acquaintances that their unwillingness to get uncomfortable has kept them stuck. And it will continue to keep you stuck. And if you create a habit of not wanting to get uncomfortable, then you’ll be looking back 20 years from now, and I don’t ever regret anything that I do. But I would imagine if that was me, looking back 20 years and thinking about all those uncomfortable moments that I’ve ordered. I would regret that.

Sam Taggart 35:33
Yeah. Amen. Okay, you guys heard it best if you guys got some value out of this, we really appreciate reviews on the podcast. We really appreciate a you know, likes and shares. So help help help more people hear some of this content, Jefferson dropped some fire nuggets, like and share this. leave us a review on iTunes or Spotify or whatever you’re listening it on. And we’ll see on the next episode. Thank you guys. Thanks for having

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