Most salespeople stay broke because they fear putting their name on the line!
Hey everyone, Sam Taggart here—back behind the mic and ready to shake up your approach. If you’ve ever hesitated to drive tough conversations or felt that knot in your chest at the close, you’re not alone. Today, we’re mastering how “Eat What You Kill” and “Selling With Love” actually crack that fear wide open. Stick with me—this is your blueprint for closing more deals without selling your soul.
Today, we’re diving deep, not just into tactics, but into the heart of selling. It’s about bridging worlds, finding common ground, and unlocking the mindset that separates the good from the truly great. This isn’t just talk; it’s about building a sustainable, thriving career or business in sales, especially as we continually advance to the next level in our D2D Experts community – whether through bootcamps, D2DCon, or daily sharpening of your edge.
I recently had an amazing conversation with Jason Mark Campbell, author of “Selling with Love” and host of his successful podcast. Now, you might think, “Sam, your whole vibe is ‘Eat What You Kill,’ how does that mesh with ‘Selling With Love’?” Jason thought the same thing! He admitted the “Eat What You Kill” title initially sounded like the opposite of his message, maybe even predatory.
But as we jammed, we found incredible alignment. It turns out that whether you call it being a respectful hunter who honors the kill or selling with genuine care for the customer’s outcome, the core principles of integrity, long-term value, and authentic connection are identical.
(Want to hear the full, unscripted conversation? Watch the D2D Experts Podcast Episode
Most salespeople stay broke because they fear asking the tough, final question. Let’s shatter that mindset by unpacking the best strategies Jason Mark Campbell shared—mixed with door‑to‑door grit—that turn cold feet into confident closes and show you how to sell without going broke.
Key Takeaways:
1. It Started with Chocolate Bars (and Found Love!): The Power of Early Wins & Positive Association
Jason’s first “sales job”? Selling chocolate bars door-to-door for a high school fundraiser. Knocking on doors, offering value (who doesn’t love chocolate?), and getting positive reactions. He realized strangers didn’t bite his head off. They were happy! This built a positive foundation, associating sales with value exchange and positive interaction.
The Kicker: On the sixth door, he met a girl, they connected, and they dated. His takeaway? Sales can lead to love – literally and figuratively!
Your Move:
Reflect on your own early sales experiences. Can you reframe negative encounters and focus on the positive interactions? More importantly, how can you create positive first experiences for new reps you bring on? That initial mindset matters.
2. Love the Impact: Your “Why” is Your Rocket Fuel
Jason’s core concept, the first “Love” in his book, is Love the Impact. It’s about getting crystal clear on why you sell what you sell, beyond just the features or even the immediate benefits.
Drill Down:
He uses the example of selling security systems.
- Layer 1: Prevents theft and assists in emergencies. (Okay, functional).
- Layer 2: So what? -> Provides security and awareness. (Better).
- Layer 3: So what? -> Sells peace of mind. People can relax and feel safe. (Now we’re talking emotion).
Ripple Effect:
Then, zoom out. What happens when the whole neighborhood adopts this? More peace, less fear, thriving communities, kids playing outside again. THAT’S the bigger impact.
Your Move:
Do this exercise for YOUR product/service.
- What’s the immediate impact on the individual? Keep asking “So what?” until you reach the core feeling (such as peace of mind, confidence, convenience, or status).
- What’s the ripple effect if many people buy? How does it change the community, the industry, the world (even in a small way)?
- Connect to this deeper “Why” especially on tough days. When you feel like quitting, remind yourself of the real impact you’re making. It transforms “bothering people” into “offering transformation.”
3. Play the Long Game: Future Equity Beats Burning Bridges
Pushing for that extra 1–2% conversion can feel like easy money, but Jason warns that it often burns up the “future potential” lurking in your pipeline. Remember when I passed on a $ 100,000 deal because I knew the client wasn’t ready? That was me selling with real care: I risked immediate revenue to protect our relationship. Guess what? They’re back on my calendar this quarter—because integrity always compounds.
Your Move:
Think about your interactions, even with the “no’s.”
- Are you building brand value and positive perception, even when you don’t make the sale today?
- Are you treating your territory/pipeline like a garden to be cultivated, like I did in West Texas, building relationships so even the no’s respect you and might buy later? (00:17:49 – 00:18:48)
- This long-term perspective fosters a sustainable business that snowballs, rather than constantly incurring costs for every single conversion. (00:17:20)
4. Most Salespeople Stay Broke Because They Fear They Aren’t Worthy of the Win
Jason’s last and most powerful “love” is Self‑Love: the unwavering belief that you deserve to close. He walked us through how personal growth—from a skeptical beginner to a Mindvalley devotee—shattered his own self-doubt. Without this mindset, even the slickest pitch can die at “So, shall we get started?”
Your Move:
Check your internal dialogue.
- Do you tell yourself, “I’m not that kind of guy/gal,” “Only those people hit top numbers”?
- The difference between you and the top rep often starts with a decision fueled by self-belief.
- Invest in yourself! Whether it’s books, podcasts (like this one!), courses (check out D2D University!), coaching, or even meditation apps like Mindvalley – expanding your mindset directly impacts your sales results. Stop being just a listener; become an investor in YOU.
- Listen to your internal dialogue: Do you catch yourself thinking, “I’m not that kind of closer”? Flip the script—decide right now that you are the kind of closer you respect.
- Invest in YOU: books, boot camps, or even a $499 app trial—anything that builds your self‑worth. Because when you believe you deserve the sale, that fear at the finish line evaporates.
Moving Forward: Your Blueprint for Integrated Success
Jason’s journey and insights prove that powerful, successful selling doesn’t require sacrificing integrity. In fact, integrating genuine care (Love!) with relentless drive (Eat What You Kill!) is the ultimate formula for sustainable, fulfilling success.
- Define Your Impact: Get Clear on Your “Why”
- Cultivate Your Garden: Focus on long-term relationships and value.
- Believe You’re Worthy: Invest in Your Mindset and Personal Growth.
This isn’t just theory; it’s the practical path forward. The D2D Experts community is built on these principles – providing the tools, training, and support system to help you implement them.
Join the Conversation
Jason’s story is a powerful reminder that sales, done right, is a force for good – for the customer, for the community, and YOU. It’s about more than just commissions; it’s about personal transformation and building a life you’re proud of.
So, let this inspire you. Take action. Decide you’re worthy. Go out there and sell with both love and the drive to win.
I knocked doors since I was 11! Never bought into the whole hourly normal job, and used direct sales to be the vehicle to create MASSIVE success. I Started the Direct Sales division for Solcius as their VP building it up to have 70+ sales reps nation wide. In 2018 I left to pursue a greater mission to unify and uplevel the Door to Door industry and founded the D2D Experts.
