How Willian Soares 5×-Scaled West Texas Door to Door Auto Repair Sales in Just 3 Years

Overview

Arriving in the United States in 2019 with zero formal sales experience, former Brazilian personal-trainer Willian Soares learned paintless-dent repair (PDR) from his father-in-law, fixed cars in shop bays for a year, then decided to try knocking doors himself. 

Within 36 months he had built a top-producing, door-to-door auto-hail-repair territory in West Texas—one of the most competitive hail markets in the country—with closing rates two to three times the local average and a 5 × jump in personal revenue. His secret: relentless self-education (YouTube, books, D2D Experts Elite coaching) and a “goldfish memory” that resets after every door.

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Key Outcomes

Metric	Start (2021)	Year 3 (2024)	Growth
Monthly closed repairs	≈15	75+	5×
Avg. ticket size	$1,200	$1,650	+38 %
Personal revenue	<$100 k	>$500 k	5×
Customer cancellations	≈12 %	<3 %	-75 %

(Figures taken from Soares’ CRM exports & Elite coaching reports.)

Professional Profile

Field	Detail
Name	Willian Soares
Role	Territory Manager & Closer – Mobile PDR
Industry	Paintless Dent Repair / Auto-Hail Restoration
Location	Midland–Odessa & West Texas “Hail Alley”
Background	Former personal trainer • Emigrated from Brazil 2019 • Learned PDR as a tech before selling
Training Stack	D2D Experts Elite (The League), Sam Taggart podcasts, Grant Cardone’s 10X Rule

Industry Context

• The U.S. PDR market topped $7 billion in 2023 and is growing 5 %+ annually.
• Texas leads the nation in auto-hail insurance claims; 2023 storms generated $1.5 billion in vehicle losses.
• Dallas/Fort Worth hosts more than 300 mobile hail-repair outfits, making it “one of the most competitive PDR corridors in North America”.

Challenges Faced

Challenge	Impact
Language & cultural barrier (English is third language)	Low starting confidence on the porch.
Cash-flow uncertainty as a tech	Shops often delayed payouts; needed predictable income.
Hyper-competitive Dallas & West Texas markets	Dozens of reps canvassing the same neighborhoods.
Seasonality of hail events	Feast-or-famine income; required rapid territory pivots.

Objectives & Goals

Short-Term (Year 1)

1. Master an English-language door pitch.
2. Close ≥10 repairs per month to replace shop income.

Long-Term (Years 2-3)

1. Build a repeat-referral engine in West Texas.
2. Join a national coaching group to benchmark against elite reps.
3. Lift personal revenue past $500 k and maintain <5 % cancellation rate.

Strategy Implementation

Phase 1 – Self-Learning & First Wins

• Binge-watched Sam Taggart’s free “Knock Talk” & pitch breakdowns on YouTube.

• Read The 10X Rule to adopt “massive action, zero excuses” mindset.

• Practiced objections in English daily; recorded pitches on phone, critiqued each night.

Phase 2 – Process Engineering

• Golden-Door Style Pitch Map: replaced long technical talk with three milestones—identify damage, explain insurance economics, schedule pickup.

• Eight-Mile & Bandwagon tactics: names streets, neighbor vehicles, and factory-finish benefits to pre-empt “I’ve got a guy” objection.

• “Goldfish Memory” Routine: end-of-day journal lists only what went right to avoid negative carry-over fox7austin.com.

Phase 3 – Elite Coaching & Scale

• Joined D2D Experts Elite (The League) in 2023 for peer benchmarking, quarterly deep-dives, and competitive “Street Fight” leaderboards.

• Implemented customized incentive wheel (gift cards, car detailing) learned in Elite workshops to keep post-storm reps motivated.

Added a Spanish mini-pitch to service bilingual neighborhoods after analyzing CRM close data.

Results Achieved

Quantitative

• Monthly repairs: grew from ~15 (2021 Avg) to 75-90 by mid-2024.
• Revenue lift: >$500 k personal earnings; territory booked $1.3 m in insured repairs FY 2023.
• Customer satisfaction: 4.9 ★ Google rating; repeat-referral rate 46 %.

Qualitative

• Credibility sky-rocketed once prospects learned repairs keep the factory finish—paintless dent repair preserves resale value.
• Leveraged sports background (former American-football linebacker) to cultivate competitive, morning-workout culture that reduces door anxiety.

Elite peer group replaced lone-wolf routine; association with top reps measurably boosts goal setting, a well-documented phenomenon in sales performance research.

Final Analysis

Success Factors

1. Self-Directed Mastery: Willian refused to rely on company training; daily video study and reflection yielded a data-driven pitch.
2. Mindset Engineering: Adopting 10X “massive action” philosophy eliminated mental ceiling on daily doors.
3. Community Proximity: Elite membership provided the high-performer network missing from small PDR outfits.
4. Process Simplicity: Three-step close (Identify → Explain → Schedule) cut average porch time to <8 min, crucial when Texans answer with a shotgun.

Lessons Learned

• Sales Slumps Are Internal First. When numbers dip, audit attitude before tactics.
• Localization Wins. Switching to Spanish or referencing neighborhood hail history instantly boosts trust in diverse markets.
• Invest in Association. Surrounding yourself with elite closers normalizes higher targets and shortens learning curves.

Willian Soares’ Quote

“The Elite program put me in rooms with killers who treat quotas like warm-ups. That proximity forced my own numbers up—and gave me the systems to help customers faster.”