Overview
When Shane Eslahi, based in Florida, began his door-to-door (D2D) journey, he was entirely new to the solar industry.
He turned to the D2D Experts for guidance, starting with podcasts and YouTube content before investing in structured training through D2DU and attending industry events. In just three short years, Shane transformed from an industry novice to leading his team at Peace Love Solar towards nearly $10 million in annual revenue.
Key Outcomes
- Revenue Growth: Grew from $3.5 million in his first year (60 deals) to approaching $10 million annually.
- Deal Volume: Increased from 60 annual deals initially to 200 deals this year.
- Team Expansion: Successfully integrated a team structure with 25 setters and closers.
- Community & Network: Leveraged the D2D Experts community to expand his understanding of what was achievable, significantly stretching his goals.
Company Profile
- Name: Shane Eslahi
- Industry: Solar
- Company: Peace Love Solar
- Location: Florida
- Initial Revenue: $3.5 million (First Year)
- Current Revenue: Approaching $10 million annually
- Team Structure: 25 setters and closers
- Years in Sales: 3 years
Challenges Faced
Initial Situation: Starting fresh in the solar industry, Shane was intrigued by door-to-door sales after noticing that top-performing solar companies excelled with a door-to-door model. Without prior experience, Shane needed an effective, proven method to quickly learn and scale his operations.
Impact Analysis
- Inexperience in D2D Sales: Shane began without any direct experience in door-to-door sales, making the learning curve steep.
- Scaling Challenges: Without structured training, scaling and maintaining sales consistency was challenging.
- Community Isolation: Initially lacked a support system or mentorship to guide early growth.
Objectives and Goals
Short-Term Goals
- Successfully close initial deals in the solar industry.
- Acquire fundamental sales skills and techniques from a proven platform.
- Connect and learn from successful industry peers.
Long-Term Goals
- Scale operations to become a multimillion-dollar solar sales business.
- Establish structured team processes involving setters and closers.
- Continuously improve through community engagement and expert mentorship.
Strategy Implementation
Phase 1: Initial Learning & Implementation
- Purchased D2DU training and actively consumed podcasts and YouTube content.
- Began attending industry events to learn firsthand from experts.
- Quickly executed initial deals, closing 5 deals in his very first month.
Phase 2: Rapid Growth & Community Integration
- Attended multiple events and joined Elite and Circle programs for deeper engagement.
- Implemented structured training processes learned from D2DU, significantly increasing deal volume.
- Leveraged insights from high-performing peers to refine sales strategies and expand team capabilities.
Phase 3: Long-Term Scalability
- Built a robust team structure with clearly defined roles for setters and closers.
- Regularly participated in mastermind groups and industry-specific events to stay ahead of trends and maintain growth momentum.
- Utilized continuous learning to optimize team performance and sustain substantial revenue growth.
Resources Utilized
- D2DU Training Platform: Structured education on sales techniques, processes, and strategies.
- Industry Events & Masterminds: Access to community insights and high-level strategic guidance.
- Community Networking: Direct interaction with successful peers and mentors within the D2D Experts ecosystem.
Results Achieved
Quantitative Outcomes
- Revenue Increase: From $3.5 million initially to nearly $10 million annually.
- Deal Volume: From 60 deals in the first year to 200 deals annually.
- Team Expansion: Built a high-performing sales team with 25 dedicated members.
Qualitative Outcomes
- Enhanced Team Culture: Fostered a competitive, motivated sales environment through structured training and peer motivation.
- Scalable Business Model: Created sustainable growth through clear sales systems and accountability.
- Community Influence: Leveraged D2D Experts’ community to redefine possibilities and scale aspirations.
Final Analysis
Success Factors
- Rapid Skill Acquisition: Immediately applied knowledge from D2DU and industry resources, accelerating sales proficiency.
- Community and Peer Learning: Ongoing interaction with high achievers redefined Shane’s expectations and outcomes.
- Structured Sales Processes: A Systematic approach to training, onboarding, and deal execution enabled rapid scaling.
Lessons Learned
- Leverage Proven Systems: Utilizing established industry methods and community expertise significantly accelerates growth.
- The Importance of Continuous Learning: Regular investment in personal and professional development has a direct impact on sales success.
- Community Matters: Surrounding yourself with successful, driven individuals elevates performance and motivation.
Shane Eslahi’s Testimonial
“Don’t try to recreate the wheel! Utilize the D2D Experts & people in the community to learn from. When you think you’ve worked hard enough, work even harder. Being around others who were already excelling, I could see what was actually possible. Investing in yourself is crucial!”
— Shane Eslahi, Peace Love Solar
Conclusion
Shane Eslahi’s journey from a solar industry newcomer to nearly $10 million in annual revenue highlights the profound impact structured training, community engagement, and continuous learning can have on sales success. Leveraging the D2D Experts’ resources, Shane rapidly built a scalable, high-performing team, clearly demonstrating the power of proven methods and supportive networks.
Take the first step toward explosive growth and industry-leading success. Leverage proven systems, world-class training, and a supportive community to scale your sales team and revenue.
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A digital marketing professional specializing in content-based functional areas - Ahsan Zafeer is driven by a never-ending passion for developing, nurturing, and strategizing key content aspects. He writes extensively on tech, digital marketing, SEO, cybersecurity, and emerging technologies. He is also a digital marketing strategist and freelance consultant for globally oriented organizations.
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