Remodeling Sales Success Story: How Tidal Remodeling Scaled to $30M with Door to Door Sales Training

Overview

Tidal Remodeling, based in sunny San Diego, had already done well in door-to-door remodeling sales—but “well” wasn’t enough for founders Shai Ades and Tyler Ward. After buying tickets to D2DCon 7, they saw what was possible. They enrolled in The Circle, attended the Business Bootcamp, and plugged their team into D2DU and The Streets Competitions.

The result? In less than a year, Tidal didn’t just scale. They doubled company revenue, increased rep output by 75%, and are now pacing toward a $30 million year.

Key Outcomes

• Monthly Company Revenue: Grew from $1M to $2M
• Rep Productivity: Increased from $200K → $350K per rep/month
• Team Growth: Expanded closers from 9 → 18, door knockers from 6 → 14
• Content Engagement: 473+ videos watched on D2DU in 2024
• Annual Revenue: From $5.4M in 2023 → $7.8M by May 2024
• 2024 Goal: $30M in annual revenue

Company Profile

• Company: Tidal Remodeling
• Industry: Home Remodeling
• Location: San Diego, CA
• Founders: Shai Ades & Tyler Ward
• Started With D2D Experts: February 2024
• D2DCon 7 Attendees: Yes
• Current Platform Users: 21 users on D2DU

Challenges Faced

Initial Situation

Tidal had momentum but lacked a structured growth system. Although its sales teams were delivering, onboarding, retention, and rep development were inconsistent. The founders knew that with the right strategy and community, it could go from good to elite.

Impact Analysis

• Flatlining Rep Output: Rep productivity had plateaued while teams were closing deals.

• Retention Struggles: Onboarding lacked process, leading to inconsistent ramp-ups and churn.

• Leadership Gaps: New managers needed systems, not just sales tips.

• Disconnected Culture: No shared scoreboards or competition to fuel reps.

Objectives and Goals

Short-Term Goals

• Improve onboarding and rep ramp-up speed
• Double monthly revenue
• Increase rep accountability through competition

Long-Term Goals

• Scale to $30M+ in annual revenue
• Build a self-replicating sales culture
• Train leaders with repeatable systems and frameworks
• Turn every new hire into a top performer using D2DU

Strategy Implementation

The D2D Experts helped Tidal go from hustle to high performance by integrating the core three solutions: The Circle, D2DU, and The Streets.

Phase 1: Immersion and Realignment

• Attended D2DCon 7, where they joined The Circle
• Enrolled in February Business Bootcamp
• Adopted a structured training cadence using D2DU and Expert Calls with JP

Phase 2: Team-Level Execution

• Used D2DU to train 21 reps with 473+ video views in 2024
• Drove engagement by assigning setter and closer tracks
• Implemented scorecards and video accountability to drive user participation

Phase 3: Culture & Scale

• Doubled team size and revenue per rep
• Turned sales culture into a game with The Streets Competitions
• Hit $7.8M in revenue by May 22, 2024, with eyes set on $30M

Resources Utilized

• The Circle: High-level mentorship, systems, and business consulting
• D2D University: Over 27 courses used to onboard, upskill, and retain reps
• The Streets Competitions: Reps were ranked weekly, creating urgency and energy
• Expert Calls with JP: Strategic guidance on team building, recruiting, and leadership

Results Achieved

Quantitative Outcomes

• Revenue Per Rep: $200K/month → $350K/month
• Team Expansion: 6 → 14 door knockers, 9 → 18 closers
• Monthly Revenue: $1M → $2M
• Annual Revenue: $5.4M (2023) → $7.8M (as of May 2024)
• D2DU Usage: 473+ videos watched by 66% of users

Qualitative Outcomes

• Built structure for onboarding and leadership
• Fostered a winning sales culture through external benchmarks
• Improved recruiting strategies with contests and better hiring processes
• Reps and leaders bought into growth—not just interested, but committed

Performance Visualization

Bar chart titled “Tidal Remodeling: Revenue & Team Growth Before vs. After.”

• Orange: Pre-D2D Experts (2023)
• Blue: Post-D2D Experts (May 2024)

Metrics:

• Monthly Revenue
• Reps (Door Knockers + Closers)
• Revenue Per Rep
• D2DU Platform Engagement

Final Analysis

Success Factors

• High-Level Implementation: They didn’t just consume content—they acted on it.
• Leadership Buy-In: Founders made personal growth a non-negotiable.
• Smart Systems: They used D2DU + The Circle to scale without chaos.
• Competitive Fuel: Gamification through The Streets pushed reps to outperform.

Lessons Learned

• You can’t outwork a bad system.
• Culture beats commissions.
• Structure = scalability.
• “Committed” companies win. “Interested” ones just watch.

Tidal Remodeling Testimonial

“Being part of the D2D community showed us what’s possible. The Circle isn’t just a program—it’s a shift in mindset. D2DU has made onboarding easier, our reps more confident, and our culture tighter. We’re not just in the game but playing to win.”
— Shai Ades & Tyler Ward, Founders, Tidal Remodeling

Conclusion

Tidal Remodeling’s journey is a masterclass in what happens when ambition meets structure. From $1M to $2M months, from 9 closers to 18, and from passive onboarding to a high-performance culture—they’ve proven that growth doesn’t have to be chaotic.

With D2DU, The Circle, and a clear roadmap, they’re on pace to hit $30 million in 2024.