9 Tips to “Crush it” in Residential Roofing Sales

3 Min Read

Last Updated: October 3, 2023
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Welcome to another insightful piece from the D2D Experts, your trusted partners in the world of door-to-door sales. 

We’re here to share our collective wisdom, experience, and proven strategies to help you excel in your sales journey.

Our team, led by industry veterans, has been at the forefront of the sales game, transforming how sales are done. From the early days of selling door-to-door to the evolution of sophisticated sales strategies that leverage technology and data, we’ve seen it all.

This blog will delve into residential roofing sales by sharing practical tips on selling solutions, not just services, and handling rejection gracefully.

Whether you’re a novice or a seasoned pro, we’re here to help you take your selling game to the next level. So, are you ready to dive in and learn from the best in the business? 

Let’s get started!

1- Dress to Impress

First impressions are everything, folks. 

You’re on stage from the moment you pull up to a property. The clothes you wear, the music from your truck, and even how you carry yourself all matter. 

So, dress sharp, show respect, and come prepared with all your sales materials. 

2- Refine Your Sales Pitch

Now, let’s talk about your sales pitch. 

It’s not just about charming the socks off your clients – it’s about listening to them, understanding their needs, and educating them on how you can help. 

3- Sell Solutions, Not Just Services

Remember, you’re not just selling a service – you’re selling a solution. Show your clients how you can solve their problems, and they’ll be more likely to trust you with their business. 

4-Offer Something Free

Who doesn’t love free stuff? A free consultation, inspection, or quote is a great way to get your foot in the door and build trust with potential clients. 

5-Give Them Options

Give your clients options. From financing and warranties to shingles and add-ons, present them with various choices and be well-informed.

6-Use References and Referrals

Word of mouth is a powerful tool in this business. Show your clients reviews and recommendations from happy homeowners to build trust and credibility. According to a Nielsen study, 92% of people trust referrals from people they know.

7-Be Real

People like to buy from people who they feel are real. So, be yourself. Talk about your passions, your family, your hobbies. Come down to their level and talk ordinary. 

8-Show Them Warranty Options

Warranties can confuse clients, so inform them about your warranties. The more information your customer has about your process, warranties, and what you can deliver on the job site, the more they trust you. 

According to a report by Warranty Week, warranties can increase customer trust and satisfaction, leading to repeat business.

9-Offer Financing

Roofing is an investment. So, to ease the financial burden, offer financing and pre-qualification. This can be a game-changer for homeowners who need a new roof but are tight on cash. 

A study by Forrester found that offering financing options can increase sales by up to 32%.

10-Use Technology to Your Advantage

Technology is your best friend. 

Drones, for example, can cover much more ground in less time, optimizing your day of knocking on doors. Plus, they’re pretty cool and can spark interest from neighbors and open the door for more business.

But it’s not just about hardware. The right software can also make a difference.

That’s where the Xpand app comes in.

Xpand is a transformational app designed to increase productivity, facilitate skill development, and provide lifetime knowledge. It’s an excellent tool to streamline your sales process and boost productivity. 

Let Xpand take your sales game to the next level. 

It could be the game-changer you’ve been looking for.

Don’t Get Discouraged!

Rejection is part of the game, folks. 

A “no” today could turn into a “yes” tomorrow. Keep a positive attitude, nurture your leads, and stay top of mind when they’re ready for a new roof. 

These tips will help you excel in residential roofing sales. But remember, these are just the tip of the iceberg. 

There’s so much more to learn and master in sales. We invite you to explore D2D University, where you can access various courses and resources to help you succeed in your sales journey.

Ready to take your sales game to the next level? Get a free DEMO to see what D2D University has to offer TODAY!

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