6 Solar Sales Tips to Win More Business

๏„‘

4 Min Read

๏„‘
Last Updated: September 5, 2023
A professional speaker sharing strategies on a red-themed graphic with the title "the solar sales playbook: 6 tips to win more business" by d2d experts.

Hey there, door-to-door sales champions! 

Are you ready to rock the solar sales game and take it to the next level? If you nod and feel excited, you’ve come to the right place!ย 

With the solar industry experiencing rapid growth, there has never been a more exciting time to jump into this thriving field. In fact, by 2024, a whopping 2.5% of all U.S. homes are expected to harness the power of solar panels.

Talk about a bright future!

Now, we won’t sugarcoat itโ€”selling solar is no walk in the park.

It takes a unique blend of knowledge, skills, and unwavering determination to convince customers to choose the solar path. But fear notโ€”we’re here to be your guiding light on this illuminating journey.

In this article, we’re revealing 6 solar sales tips to empower you to conquer the diverse landscape of solar sales.

So, are you ready to radiate success and shine brighter than ever?

Let’s dive in headfirst and ignite the solar revolution with 6 Solar Sales Tips to Win More Business!

1- Learn About Your Audience

Knowing your audience is key to successful sales.

Did you know that in 2018, 8.39% of respondents aged 30 to 49 were planning to buy solar panels?

Source: Statista

Tailor your pitch to address their concerns, such as long-term savings, environmental impact, and energy independence.

2-Highlight the Benefits

When selling solar, you’re not just selling a product but a lifestyle.

Emphasize the benefits that come with going solar. 

According to The U.S. Department of Energy, these include lower energy bills, increased property value, and a reduced carbon footprint. Make sure your customers understand that by going solar, they’re making a smart, sustainable choice.

3-Overcome Objections

You’re bound to face objections, but don’t let them discourage you. 

Common objections include cost, aesthetics, and misunderstanding about the technology. 

Be prepared to address these concerns with facts and reassurance.

4-The Power of Social Proof: Let Your Success Do the Talking

Ever heard the saying, “Seeing is believing”? Well, in the sales world, nothing speaks louder than success stories.

Social proof is among the most powerful tools in any salesperson’s arsenal. 

According to a Nielsen study, 92% of people trust recommendations from friends and family more than any other type of advertising.

So, how can you leverage this in solar sales?

Shout It from the Rooftops: Got a customer thrilled with their solar savings? 

Don’t keep it a secret! Share their testimonials and case studies, highlighting how much they’ve saved on electricity bills or reduced their carbon footprint. This can help potential customers visualize the sunny side of going solar.

Referral Programs: Turn your satisfied customers into your brand ambassadors. Offer incentives for referrals that lead to successful sales. This will help you gain more leads and strengthen your relationship with existing customers.

5-Tech It Up a Notch: Leverage Technology to Boost Your Sales

Technology can give you a significant edge in solar sales in this digital age. 

Here’s how you can tech it up a notch:

CRM to the Rescue: A Customer Relationship Management (CRM) system can help you manage your leads, follow up with potential customers, and keep track of your sales. It can also provide valuable insights that can help you fine-tune your sales strategy.

Salesforce is a great option to consider. It’s like a personal assistant that helps you manage your sales pipeline – and it’s famous for a reason!

Digital Marketing: Harness the power of social media, email marketing, and SEO to reach a wider audience. This can help you generate more leads and boost your sales.

Xpand App: This app is your secret weapon to becoming more productive and managing your business more efficiently. It can help you become more productive.  

Virtual Reality (VR): How about trying a VR tool to showcase your products? With VR, your customers can “see” the installation process and envision what those slick solar panels will look like on their roofs. One hot pick is the Meta Quest Pro.ย 

It’s like giving your customers a peek into the future of their homes!

6-Let’s Talk about Returns

One big question that often arises for folks considering solar energy is whether it will be worth it in the long run.ย 

That’s why laying out the return on investment (ROI) for taking the solar plunge is important.

It can help potential solar energy users make an informed choice. Seeing the ROI in going solar gives them the confidence that their investment will be worth it. 

So, whatโ€™s in it for your prospects? Letโ€™s break it down:

  • Imagine slashing your monthly utility bills – excellent, right?
  • How about comparing the cost of solar energy to your usual energy sources over time? I bet you’ll find some surprises there!
  • And did you know your home’s value could get a boost, too?

Here’s a cool way to make sense of all these benefits: try using a solar calculator

The handy tool can give you a good idea of the possible savings over your solar system’s lifetime.

Never Stop Learning: The Path to Continuous Improvement

The solar industry is dynamic, constantly evolving, and innovating. 

And to stay ahead, you need to keep learning and improving. 

At D2D University, we’ve specially designed a comprehensive training program to keep you ahead of the curve in the solar sales industry.

Our solar-specific training will help you understand how to overcome objections and leverage technology to boost sales. 

But more importantly, we will teach you how to build trust and a solid relationship with your customers, which is what seals the deal.

Ready to light up your solar sales journey with us?

Get a free DEMO today!

 Remember, this is not just about selling a product. It’s about understanding customers’ needs, building trust, and continuously upgrading your skills. 

So, let’s go out there, soak up the sun, and start selling!

Together, we can illuminate a greener and more sustainable future.

I knocked doors since I was 11! Never bought into the whole hourly normal job, and used direct sales to be the vehicle to create MASSIVE success. I Started the Direct Sales division for Solcius as their VP building it up to have 70+ sales reps nation wide. In 2018 I left to pursue a greater mission to unify and uplevel the Door to Door industry and founded the D2D Experts.

the d2d experts blog

Free Business Assessment (Owners Only)

You have Successfully Subscribed!

Logo of the ad2con6 conference with stylized lettering and geometric shapes.

Reserve My Spot Today

You have Successfully Subscribed!

Logo of d2d bootcamp featuring bold, uppercase letters with a military-inspired design, symbolizing a training program aimed at discipline and skill development.

Get A Spot

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Get a Free Appointment

You have Successfully Subscribed!

Logo of the d2d sales training summit with stylized letters and numbers in a monochrome palette.

Save My Spot

You have Successfully Subscribed!

The image is a logo that combines a red swoosh accent above the word "elite" written in a bold, black font.

Get A Free Consulting Call

You have Successfully Subscribed!

The image displays the logo of the d2d sales business bootcamp, which is stylized with a red and black color scheme and features abstract shapes that could represent connectivity or networking concepts.

Free Vender Packet

You have Successfully Subscribed!

the d2d experts blog

FREE VIDEO SERIES

You have Successfully Subscribed!

the d2d experts blog

60 Pages Free for ABC's of Closing

Fill out information below and we will send your free download

You have Successfully Subscribed!

the d2d experts blog

FREE D2D PLAYBOOK

Fill out information below and we will send your free download.

You have Successfully Subscribed!

the d2d experts blog

CLOSING MINI COURSE

You have Successfully Subscribed!

A red silhouette of a business bootcamp boot-shaped country outline against a dark background.

FREE TAX CONSULTATION

You have Successfully Subscribed!

Save My Spot

You have Successfully Subscribed!

Logo of d2d bootcamp featuring bold, uppercase letters with a military-inspired design, symbolizing a training program aimed at discipline and skill development.

Download Our Business Playbook

You have Successfully Subscribed!

Logo of recruiting playbook, featuring a stylized 'x' above the word 'recruiting' and a playbook graphic incorporated into the letter 'p' of 'playbook'.

Get My Free Recruiting Playbook

You have Successfully Subscribed!

Silhouette of a person with a backdrop of red and blue, symbolizing the energy of d2d sales.

Join The National Knocking League

You have Successfully Subscribed!

Logo of the competitive reality TV show 'Survivor', with a stylized font and an iconic torch above the letter 'v', symbolizing the intensity of a business bootcamp.

Join The Survivor Competition

You have Successfully Subscribed!

The image depicts a logo for a business bootcamp named "the straits," featuring the text alongside a stylized red icon that resembles a combination of the letter "a" and a geometric shape.

Join Our Competitions

You have Successfully Subscribed!

The image appears to be the logo of "d2d experts," which is stylized with a red and black color scheme, incorporating a distinctive x-shaped graphic element as part of the "experts" text.

Become A Partner

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Free Alarm Appointment Request

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Free Solar Appointment Request

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Free Pest Appointment Request

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Free Roofing Appointment Request

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Free Recruiting Appointment Request

You have Successfully Subscribed!

FreeSales Training

FreeSales Training

You have Successfully Subscribed!

Sales playbook logo with a stylized, abstract representation of an upward trend and a playbook strategy symbol integrated into the text.

Get My Free Sales Playbook

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Free Sales Training Appointment Request

You have Successfully Subscribed!

Business playbook logo depicting a stylized playbook with a red checkmark, representing strategies for successful business practices.

Get My Freeย  Businessย Playbook

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Free D2DU Access

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Free Business and Leadership Appointment Request

You have Successfully Subscribed!

Silhouette of a person with a stylized design, set against a red and blue background, accompanied by the initials "nkcl.

Learn More About Our National Knocking League

You have Successfully Subscribed!

Silhouette of a person with a stylized design, set against a red and blue background, accompanied by the initials "nkcl.

Learn More About Our National Knocking League

You have Successfully Subscribed!

A logo featuring the words "closer school" in capital letters with a sniper scope graphic centered above the 'o' and a red stamp overlay on the right side indicating a "live event.

Get Your Tickets

You have Successfully Subscribed!

You have Successfully Subscribed!

D2du logo with a stylized red house roof accentuating the letter 'u'.

Get Access To D2DU

You have Successfully Subscribed!

Logo of the d2d sales training summit with stylized letters and numbers in a monochrome palette.

Save My Spot

You have Successfully Subscribed!

Ad2con6: the emblem for the sixth edition of an advanced design and development conference, featuring a sleek, modern logo in purple and magenta hues.

Reserve My Spot as a Vendor

You have Successfully Subscribed!

Logo of d2d bootcamp featuring bold, uppercase letters with a military-inspired design, symbolizing a training program aimed at discipline and skill development.

Ultimate Business Experience and Training

You have Successfully Subscribed!

D2experts: your trusted resource for precision guidance and expert advice.

Learn More About D2D Leads

You have Successfully Subscribed!

D2experts: your trusted resource for precision guidance and expert advice.

Save My Spot

You have Successfully Subscribed!

Logo of d2d bootcamp featuring bold, uppercase letters with a military-inspired design, symbolizing a training program aimed at discipline and skill development.

You have Successfully Subscribed!

Abr: always be recruiting - the proactive motto for relentless talent acquisition.

Always Be Recruiting

You have Successfully Subscribed!

A stylized icon of a house with a line through it, set against a dark red background, with the words "sales planner" written above. it appears to be a graphic related to planning or management in the context of real estate or housing sales.

Download Your D2D Sales Planner Today!

You have Successfully Subscribed!

Logo of d2d bootcamp featuring bold, uppercase letters with a military-inspired design, symbolizing a training program aimed at discipline and skill development.

Get A Spot

You have Successfully Subscribed!

Colorful logo of "analytics fit" featuring a stylized chart design with a pink peak, orange ascending line, and purple descending arrow, indicating data analysis or business performance metrics, with the word "fit" in bold, dark lettering.

We'll Reach Out To You Here Shortly!