What’s up guys, Sam Taggart here. In this video, I’m going to talk about how to sell more roofs. I’ve spoke at every roofing convention you can think of. I’ve knocked a lot of doors in roofing and consulted over now a hundred roofing companies, if not thousands of roofing salespeople. And I’m gonna give you three simple hacks right here on how to sell more roofs.
So you probably are wondering like, okay, I’m out there. Get my face kicked in. Maybe it’s like a saturated market. Maybe a storm just hit. Maybe you’re in a retail market. I’m gonna talk through just three simple hacks on really how to sell more roofs. But before I do that, hit the subscribe button today. We’d love to hear you. Guys’ comments below. If you’re in roofing, give us a shout out below. It’d be like, Hey, what’s up coming from roofing in Charlotte. I’m doing roofing out in Alabama, wherever you’re selling roofs at. Now, if you’re selling roofs, you’ve gotta ask yourself, am I going after retail? Or am I going after storm? And there’s so many people that are like, I’m a storm chaser, meaning they hit a storm in Louisiana, for example, in St. Charles, then everyone flocks there and goes after the catastrophes.
And then you might be like, well, I’m still here in St. Charles. It’s been five years. There’s no more damage to be fixed. Now, what do I do? Do you move and chase another person? Or do you say, Hey, I’m gonna stay here and roof or storm catch. Right? And this happened in Denver, for example, three years ago, four years ago. There’s a big hail storm. Everybody, you know, startup shop there. And then there hasn’t been a storm there in a couple years. So, we get a lot of clients that are like, what do I do? Let’s hypothetically say you live in Denver. You’re out there selling roofs. You’re getting a little discouraged, cause, you’re like, is there any roofs to be sold?
Change the mindset
Now, first tip is change your mindset. There are thousands and thousands, if not millions of roofs that need to get replaced. It’s just a matter of can you get in front of them? So, step number one is, go get in front of the people that need the roofs replaced and stop waiting for your phone to ring for somebody to take action. Most people need some kind of trigger some kind of event, like a storm or something like that to say, maybe my roof got messed up, but most Americans aren’t just naturally thinking about the roof. So I’m gonna take my neighbor next door. For example, he literally was like roof collapsed. His roof, literally caves in. He had somebody came and knocked on his door. Let me do a free inspection for you. His roof wouldn’t have collapsed. I’m now hearing Utah. It’s not like I get hail here a ton. There’s not a ton of damage, but somebody could have knocked his door and said, let me give you an inspection. Gotten in front of him, given some awareness and said, Hey, you’re having rotting decking and you have potential trust issues. We should probably fix this preventatively, instead of having some real actual, like physical conditions that could have like hurt somebody.
There’s like liability to that. What if I was sitting in the living room and the roof collapsed, luckily no one was hurt next door, but what’s crazy is somebody could’ve knocked his door. Somebody could’ve given an inspection. Somebody could’ve said, Hey, we got a problem. We need to fix it. But, he would’ve never known because the average American is not sitting in their freaking attic being like, oh, let me examine the trusses or getting a ladder on a four story home and going lets check my roof.
Meticulous Follow Up and Data
So number two, simply you’ve got to go and be one that’s meticulous in your data and your follow up. So often we’re getting these people that we inspect that we go knock their door and you’re sitting there and they’re like, well, we don’t have much damage or not right now, or maybe next year, or I’m gonna wait until a storm. Well, collect the data, put it into a software like vanillamessage.com. It’s a texting software, active campaign, um, or Mail Chimp or some kind of email software, CRM. You have to have meticulousness with your data to where, when a storm does hit or some kind of trigger does hit that. You’re gonna be like, boom, I’m gonna be first to them first to their attention. So that I’m their person. I’m your guy. So, knock a door, and they’re like not interested or I get on an inspection and they say, we don’t have any damage. I’m gonna hopefully be like, well, I’m gonna be your guy. Save me in your phone as Sam, the roofing man. And I’m gonna be that person you go to.
Referral
Then the third tip is every customer you get, you should be getting three to four new customers. I have a 10 step referral process in the university. So, check this out out. We have a whole thousand video university course. We’ve got referral training, inspection, training, supplement, training, recruiting, training, leadership, training, how to knock all the things. Um, as far as like, we’ve thought of that you’d ever ask is like, how do I be a better roofer? How do I be a better supplementer? How do I, um, how do I overcome these objections? It’s D2D university. So go check that out. If you’re somebody who wants to go deeper than just the free YouTube stuff, but simply put, if you leverage this data and you’re able to now say, okay, who am I? Who have I talked to in the past? How am I staying organized? And then how do I get referrals from the data? And for every one person I get, I’m simply asking them so that anytime some catastrophe happens, anytime somebody asks, Hey, do you know a good roofer, you did some home improvement projects in your house. Who do you recommend? You are the person Sam’s your roofing man. And you know, and they know that you’re open to referrals. So, make yourself aware. And I promise you, buy just simply applying these three simple hacks, you’re gonna a sell more roof. Hopefully you got some value out of this and you guys are out there slinging. You’re not taking the lazy route. You’re not being a lead baby. I’m sick of so many lead babies in this industry. Go take action, sell more jobs. And we’ll see you guys on the next video, hit subscribe and give us some love in the comments.
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