Wondering How to Sell Roofs More Efficiently? The right strategies can help you make 100k a year in roofing sales alone.
Drawing from my experience speaking at every roofing convention imaginable, consulting with over 100 roofing companies, and personally knocking on more doors than I can count, I’m here to share three killer hacks to boost your roof selling game.
1. Embrace the Power of Retail and Storm Markets
Understanding the landscape of retail versus storm markets is crucial. If you’re in a post-storm area wondering if any roofs are left to sell or considering chasing the next big storm, pause there. You don’t need to be a storm chaser to sell roofs. It’s about shifting your mindset and recognizing that roofs always need replacing—you must get in front of the homeowners. Whether it’s retail or after the storm has passed, your focus should be on being proactive and making your presence known.
2. Cultivate a Meticulous Follow-Up Strategy
It’s not just about getting out there; it’s about how you handle your data and follow up. So you’ve done an inspection, and there’s minimal damage, or the homeowner wants to wait, so what’s next? It’s simple. You collect their information, store it meticulously in your CRM, and follow up. Systems like VanillaMessage.com and ActiveCampaign can be game-changers here. When a trigger event occurs, like a new storm or the homeowner’s situation changes, you’re the first one they think of because you’ve stayed on their radar.
3. Maximize Every Customer Through Referrals
Each customer you win should be an entry point to several more. At D2D University, I dive deep into a 10-step referral process that is a must for any roofer serious about scaling up. It’s about leveraging the relationships you’ve built to become the go-to roofing expert in your area. Don’t be shy—ask for those referrals every single time.
Sam Taggart On How to Nail Roofing Sales Recruitment by Leveraging Personal Networks
A New Era of Roofing Sales
As I’ve shared in our D2D podcast, the old way of doing things no longer cuts it. Today’s homeowner isn’t sitting around waiting to think about their roof—they need you to show them why they should care. That’s where the innovative sales techniques come in, which have helped thousands of salespeople worldwide crush their quotas.
It’s 2024, and it’s time to ditch the old playbook. The future of roofing sales lies in being strategic and meticulous and maximizing each relationship. And if you’re hungry for more, our roofing sales training manual PDF at D2D University is packed with insights from getting leads to closing deals.
Plus, our community is full of pros who know how to get roofing leads without door-knocking!
So, if you’re ready to step up your roof-selling game, check out the full podcast for all the juicy details. Trust me, it’s packed with more value than you can shake a shingle at. Let’s do this—sell more roofs, make more money, and build a legacy in the roofing industry.
Ready to catapult your earnings and sell roofs like never before?
Now, go out there and dominate door to door roofing sales!
I knocked doors since I was 11! Never bought into the whole hourly normal job, and used direct sales to be the vehicle to create MASSIVE success. I Started the Direct Sales division for Solcius as their VP building it up to have 70+ sales reps nation wide. In 2018 I left to pursue a greater mission to unify and uplevel the Door to Door industry and founded the D2D Experts.