Key Takeaways
- The pest control industry in the U.S. is projected to reach $32.8 billion by 2028, making it crucial for companies to adopt effective marketing strategies to stand out and increase profits.
- Digital marketing has evolved into a critical tool for pest control companies, offering vast opportunities to attract more customers, enhance brand awareness, and drive revenue.
- Leveraging the power of SEO optimization, content marketing, video content, and SMS marketing, can help pest control businesses thrive in a competitive market.
The Pest control industry is projected to cross $32.8 billion by 2028 in the United States by 2028!

Source: Statista
More qualified leads = Higher profits!
You need a holistic pest control advertising strategy that puts your business in front of the right people at the right time. Let’s round up the most effective pest control marketing strategies to help you grow in your local market and compete effectively with the top dogs.
Digital Marketing for Pest Control Companies: Why Get Into It?
Remember the days of phone book ads and newspaper listings? Those are long gone. Today, 97% of consumers search online to find local services, including pest control.
From dial-up internet to the AI-driven marketing landscape of today, how local services market themselves has evolved a great deal too.
If your business isn’t visible online, you’re practically invisible! Digital marketing can put your company at the top of the list when people search for pest control in their area. They’ll see your name before they even get a chance to look at your competitors!
5 Pest Control Marketing Strategies
Let’s explore how digital marketing is not just a tool but a game-changer for your pest control business.
1- Go All In on SEO (Local SEO Optimization)
– Monitor Your Local Search Presence – Be the First Answer to Pest Problems
Why it matters: Most customers begin searching for pest control services online. Ensuring your business appears consistently in local search results can boost your visibility and the number of calls you are getting.
When someone types “pest control services” into a search engine, you want to be the first name they see. Invest in search engine optimization (SEO) to ensure your website ranks high. From keyword-rich content to local SEO strategies, making your site more visible in search results directly impacts pest control sales.
Utilize tools like Google My Business Profile and Google Analytics to track your search performance.
Focus on targeting the right keywords and providing valuable content to increase search rankings.
Source: MOZ
– Keyword Research: Dive Deep into Your Client’s Mind
What do potential clients type into that search bar for pest control solutions?
That’s where keyword research comes in!
Understanding the exact phrases and questions they’re searching for, can help you tailor your content so that you are in the best possible position to answer their most pressing concerns.
Tools like Google’s Keyword Planner or SEMrush are your best buddies in this quest.
But remember, it’s not just about stuffing keywords anywhere. You must strategically place them in your title tags, meta descriptions, and content. This informs search engines what your page is about and matches your clients’ search.
– Optimized Content: Make Every Word Count by Adopting Content Marketing with a Regional Twist!📝
Now that you’ve got a list of those golden keywords, it’s time to sprinkle them throughout the content you post on your website.
Content marketing is your secret weapon.
We’ve been harnessing its power for years!
We’re talking engaging articles, insightful videos, and eye-catching infographics that tackle all those niggling questions people have about pests.
Pretty cool, huh?
But wait, there’s more!
Generic content is excellent, but have you tried going local? Every region has its unique set of pesky invaders. That’s why we always tailor our content to address the specific critters causing havoc in different areas.
We’re constantly leveraging tools like Google Trends to get the lowdown on what’s bugging folks in various regions (see what we did there?). We focus on specific content to show our audience that we are experts who understand their unique challenges.
– Internal Linking: Take Your Visitors on a Journey
Think of your website as a house.
Wouldn’t it be convenient if every room had a door leading to another relevant room? That’s what internal linking does. By linking one page of your site to another related page, you’re keeping your visitors engaged and guiding them through a journey of discovery.
It’s like giving them a VIP tour of your digital abode, ensuring they see all the highlights!
– Local SEO: Dominate Your Area 🏡
Be the top result when locals search for pest control marketing companies by looking into the following:
Google Business Profile: A must-have for local businesses.
Consistent Information: Ensure your contact details are the same across all platforms.
Positive Reviews: Encourage satisfied customers to leave glowing reviews.
2- Reviews: Let Your Clients Be Your Megaphone
You’ve done the hard work, and your clients are thrilled!
At this stage of the buyer funnel, if you don’t encourage your happy campers to share their positive vibes online, you’re losing out.
Trust us, a glowing review is like digital gold. It makes you look good and can skyrocket your business to new heights. So, next time you nail a job, give them a little nudge to spread the word!
3- Email Marketing: Keep the Conversation Going
Regularly send juicy tidbits to your customers’ inboxes—think seasonal pest tips (because who wants ants at their summer BBQ?), special offers, or the latest buzz from your company hive.
It’s an excellent way to stay top of mind and keep that client relationship fresh.
4- Tell Engaging Stories with Video Content
According to a 2023 study by HubSpot, 54% of consumers want to see more video content from brands they support, indicating a clear preference for video over other forms of content.
So, why is video such a hit, especially for pest control services?
For starters, videos have the unique ability to convey complex information without losing interest.
Think about it: Would a homeowner read a lengthy article about how termites damage their property or watch a short, informative video visually demonstrating the process? The latter is not only more engaging but also more memorable.
Moreover, videos can help establish trust.
A Wyzowl report found that 77% of people were convinced to buy a product or service after watching a brand’s video. For pest control companies, this could mean showcasing client testimonials, giving a behind-the-scenes look at how services are carried out, or even providing DIY tips for minor pest issues. Such content positions your company as an industry expert and gives potential clients a glimpse of the people behind the brand, fostering trust.
Integrating video content into your marketing strategy isn’t just a trend; it’s a necessity.
It offers an unparalleled opportunity to engage, educate, and convert potential clients, setting your pest control business apart from the competition.
At D2D Experts, we’ve always believed in staying ahead of the curve, and our approach to video marketing is a testament to that. Over the years, we’ve realized that traditional door-to-door sales methods could be significantly enhanced by integrating modern marketing techniques, especially video content.
Here’s how we leverage video marketing to drive conversions:
– Educational Content and Tips
From mastering the art of the pitch to understanding the psychology of potential customers, our videos provide valuable insights to door-to-door salespeople. This positions us as industry experts and helps potential clients see our value.
Transparency builds trust. We’ve created a series of videos that give viewers a sneak peek into our day-to-day operations, team, and culture.
Humanizing our brand and showcasing the passionate individuals behind D2D Experts has helped us foster a deeper connection with our audiences.
We often host webinars and live Q&A sessions on platforms like YouTube and Facebook. These sessions allow us to interact in real-time with our audience, answer their queries, and provide immediate value. They’re also a fantastic way to showcase our expertise and the depth of knowledge we possess in the D2D sales domain.
The result? A significant boost in engagement, increased website traffic, and higher conversion rates.
Video marketing isn’t just a tool for us; it’s an integral part of our brand’s identity and our commitment to providing value to our clients. And if we at D2D Experts can harness its power to transform our client engagement, so can you!
5- Get Your SMS Marketing Game On
Why it matters: With the increasing reliance on mobile devices, SMS marketing offers a direct and effective way to reach potential customers.
Implement SMS campaigns to promote special offers, provide information on local pest infestations, or send appointment reminders.
Consider adding a Click-to-Text button on your website to facilitate easy communication with mobile users.
Enter Vanilla Message
Vanilla offers a seamless way to send tailored messages, promotions, and updates directly to your customers’ mobile devices. The best part? There is no need to download apps or sign up for newsletters.
A simple text message is all it takes.
Source: Vanilla Message
The D2D Business Bootcamp is an unparalleled opportunity for entrepreneurs in the pest control sector to explore the latest digital marketing tools and insights, specifically tailored to meet the industry’s unique needs.
Participants will thoroughly understand both the theoretical and practical aspects of digital marketing and discover how to apply these strategies effectively within their businesses.
From delving into the nuances of SEO and content marketing to mastering SMS strategies and consultative selling, the Bootcamp covers various topics essential for leveraging digital marketing for pest control success.
Imagine learning from digital marketing pioneers, including Sam Taggart, a trailblazer in the D2D field.
Moreover, the Bootcamp provides a unique opportunity to network with fellow pest control entrepreneurs, share experiences, learn from each other’s successes and challenges, and build relationships to support your business growth.
Join us at the latest D2D Business Bootcamp and embrace this opportunity to transform your business and be at the forefront of the pest control industry.
6- Run PPC Ads
Homeowners who come across bed bugs often end up freaking out and searching Google for help – that’s where your business comes in with PPC ads! When potential customers are ready to take action, Google Ads and Pay-Per-Click (PPC) campaigns get you to the top of search results. But effective PPC isn’t just about bidding on broad terms like “bed bug removal.” You need to be specific with exact and phrase-match keywords to attract the right traffic and keep things local. Geo-targeted ads with strong copy emphasizing urgency, guarantees, and special offers will get more clicks and conversions.
From Google Search and Local Services Ads to Facebook remarketing, a smart PPC strategy means you only pay for valuable traffic, making the most of your $1,000/month budget.
Here’s an example PPC strategy to bring in the most leads without blowing your budget. Let’s say you’ve got $1,000 a month to spend – here’s how to make it count:
Focus on Google Search Ads with High Intent
- Forget broad keywords like “pest control.” Go for specific terms like “bed bug exterminator near me” so you’re only reaching people who are actually looking for your service.
- Use geo-targeting to show your ads only in the areas you serve. This way, you won’t waste money on clicks from people you can’t help.
- Write ad copy that grabs attention and makes people want to act fast. Think urgent language, guarantees, and special offers.
Budget Allocation to Get the Most Bang for Your Buck
Ad Type | Daily Budget | Estimated CPC | Clicks/Month |
Google Search Ads | $30/day | $18/click | ~55 clicks |
Google Local Services Ads | $3/day | $25/lead | ~12 leads |
Facebook Remarketing Ads | $2/day | $5/click | ~12 clicks |
Total Budget | $1,000 | ~79 potential leads |
FAQs
Why should I bother with marketing for my pest control gig?
Think of marketing as your megaphone to shout out to potential customers. The right strategies can help you reel more clients and grow your business. Pay attention and listen to others!
How can SEO benefit my pest control website?
SEO (Search Engine Optimization) helps your website rank higher in relevant pest control-related search results. Improving your website for SEO can help boost online visibility, attract more targeted visitors, and reach potential customers searching for pest control services.
Why should I start a business blog for my pest control company?
Starting a business blog allows you to pest control industry
Provide valuable information about your services and the pest control industry. Informative blog posts can educate users on pest control methods, offer prevention tips, and establish your business as an industry expert. Additionally, combining SEO tactics with your blog can help your posts rank higher on Google, driving more traffic to your site.
How can a Google Business Profile benefit my pest control business?
A Google Business Profile provides essential information about your business, such as your name, location, contact details, and operating hours. Profiles appear in local search results, making it easier for nearby clients to find and contact you.
In Conclusion…
The pest control industry is buzzing; there’s no better time to make your mark. With the right pest control digital marketing strategies and pest control sales training, you can boost your sales and create lasting customer relationships.
Navigating the digital landscape for pest control online marketing might seem like a maze, but it doesn’t have to be.
With the right mix of traditional and digital marketing strategies for pest control, you can reach broader audiences and establish your brand as your area’s go-to pest control service.
So, roll up your sleeves, implement these marketing ideas, and watch those new leads roll in!
A digital marketing professional specializing in content-based functional areas - Ahsan Zafeer is driven by a never-ending passion for developing, nurturing, and strategizing key content aspects. He writes extensively on tech, digital marketing, SEO, cybersecurity, and emerging technologies. He is also a digital marketing strategist and freelance consultant for globally oriented organizations.