By Sam Taggart

Hey, we’ve all been there—burnt out, frustrated, thinking, “Dude, maybe this whole door-to-door thing just isn’t for me.” You’re stuck on this endless solar coaster of ups and downs, riding that salesman rollercoaster of commissions. One month you’re crushing it, and the next you’re scraping by, feeling broke and questioning everything. Deep down, you know you’re better than this—you’ve sold before—but lately, you’re just not feeling it.

What is “The Salesman Rollercoaster”?

That wild ride of highs and lows—great months, then dead periods, and the familiar panic of no pipeline. Sam calls it the infamous salesman rollercoaster: you don’t want to just survive that dip—you want to thrive. Consistency is possible with the right mindset and systems.  

Overcoming Your Sales Slump:4 Strategies to Get Back on Track

Let’s talk about 4 steps you can take today to finally get off that rollercoaster and start winning again supported by Jory Sullivan who walks us through a simple, powerful strategy: a blend of mindset, leadership support, and actionable coaching to start winning again.

Jory Sullivan is a door to‑door legend with over 400 self‑generated solar deals who shared how mindset, real love and leadership, and positive affirmations can reignite anyone stuck in a slump.

1. Habits: Your Sales Autopilot

Stop thinking of sales as something you hope will happen. Instead, build strong, reliable habits.

• Morning Routine: Start your day right. This means exercising, eating healthy, studying your sales material, and getting mentally prepared with things like meditation or prayer. Get your mind and body set for success.

• Work Hours: Stick to your schedule. When you’re in a slump, it’s tempting to cut hours because you’re not seeing immediate results. Fight that urge and stay consistent. The effort you put in now will reflect later.

• Consistency: Sales is a numbers game. Keep knocking. If it takes 30 conversations to close one deal, hit those numbers consistently. Don’t let a few “no’s” deter you from your routine.

2. Past vs Future: Focus on the Present

Forget yesterday and don’t obsess over tomorrow. Here’s how to master that:

• 5-Minute Rule: Got rejected hard? Take five minutes to feel it, then let it go. Use selective amnesia—think of it like that little “memory eraser” from Men in Black. Move forward without baggage.

• Stay in the Present: Dwelling on past failures or worrying about future ones drains your energy. Focus instead on what’s happening right now, today.

3. Reset: Realign and Recharge

Sometimes, you need to hit the reset button. If you’re constantly hitting a wall:

• Step Back (Briefly): Don’t skip your work, but during your off-hours, reset your mindset. Remind yourself of your vision, goals, and why you got into sales in the first place.

• Focus on Positivity: Concentrate on what’s going right. Celebrate small wins and keep reminding yourself of your strengths and achievements. Think about what you want, not what you fear.

4. Intentional Mindset: Thinking for Success

Change your perspective from avoiding failure to actively seeking success.

• Focus on What You Want: Instead of stressing about problems, shift your thoughts to solutions. Remember, the goal isn’t “Don’t fail.” It’s “How can I succeed today?”

• Build Mental Discipline: Train your mind to focus positively. This isn’t just motivational fluff—it’s cognitive science. Keep your thinking solution-oriented, and your actions will follow suit.

Putting It All Together: 🎯 Combined Strategy Table

🧠 Strategy	Sam Taggart says	Jory Sullivan says	How it helps you, D2D rep
Mindset reset	“Stick to your habits. Zap sucks … let it go.”	Lead with love: boost your rep’s self‑talk. “Repeat after me: I’m amazing.”	Stops the mental spiral. Anchors your mindset to confidence before the next door.
Ratchet habits	Wake up, eat, tie your shoes, go sell. Make selling routine, not hope.	Keep hours consistent. Coaches must match empathy with structure.	Makes results predictable—habit beats mood every time.
Selective amnesia	Legacy Power’s rule: if it won’t matter in 5 mins, let it go. No dwelling on yesterday.	When a rep hits emotional burnout, pull them aside, remind them they’re capable, and move forward.	Resets emotional load fast—clears space for execution, not regret.
Emotional leadership	—	Offer real affirmation and energy: chest‑pumps, deal shares, hugs. Be abundant, not selfish.	Re‑charges reps. Reminds them they belong. Reduces turnover.
Score small wins fast	—	Share a lead or demo with a slump‑ing rep mid‑day to get momentum back.	A quick win rebuilds belief faster than any speech.

How to Implement 

1. Fix Your Routine (Sam)
– Morning: wake, hydrate, gear up, and go knock.
– Keep your usual top‑rep hours, even when you’re low. No excuses.
“Sales by chance = hope. Sales by habit = predictability.”

2. Emotional Leadership Moments (Jory + Sam)
– Pull aside reps showing burnout. Acknowledge it.
– Tell them: “You’re amazing. Say it out loud: I am the best D2D salesperson.”
– If suitable, hand them a deal or demo to run with you. Watch energy shift fast.

3. Practice Selective Amnesia
– After a bad knock or loss, take 5 deep breaths, then mentally “zap” it.
– Reset the slate: refocus on your why and what’s working.

4. Coach with Love & Iron
– Use empathy but don’t shy from structure: maintain hours, routines, goals.
– Pair emotional encouragement with accountability.

Final Word

Sales slumps don’t define you; how you respond to them does. Integrate these strategies—maintain good habits, stay present, reset regularly, and keep your mindset success-oriented—and you’ll find your sales career leveling out from a rollercoaster ride to steady, predictable success.

Remember, every “no” brings you closer to a “yes,” and every slump is temporary. You’ve got this.