Hey everyone, Sam Taggart here, back behind the mic! If you’ve missed me, well, I’m back and fired up. Huge shout out to all you loyal listeners of the D2D Podcast – it’s a privilege to be on this journey with you. And if you haven’t hit subscribe yet… what are you waiting for? Go do it! We’ve got over 450 episodes packed with gold.
Master Ethical Selling: Drive Results, Build Trust
Learn How 'Eat What You Kill' Aligns with 'Selling With Love' for Ultimate, Ethical Success.
Today, we’re diving deep, not just into tactics, but into the heart of selling. It’s about bridging worlds, finding common ground, and unlocking the mindset that separates the good from the truly great. This isn’t just talk; it’s about building a sustainable, thriving career or business in sales, especially as we constantly gear up for the next level in our D2D Experts community – whether it’s bootcamps, D2DCon, or just sharpening your edge daily.
I recently had an amazing conversation with Jason Mark Campbell, author of “Selling with Love” and host of his own successful podcast. Now, you might think, “Sam, your whole vibe is ‘Eat What You Kill,’ how does that mesh with ‘Selling With Love’?” Jason thought the same thing! He admitted the “Eat What You Kill” title initially sounded like the opposite of his message, maybe even predatory.
But as we jammed, we found incredible alignment. It turns out, whether you call it being a respectful hunter who honors the kill or selling with genuine care for the customer’s outcome, the core principles of integrity, long-term value, and authentic connection are identical.
(Want to hear the full, unscripted conversation? Listen to the D2D Experts Podcast Episode)
Let’s break down some key secrets to success that Jason shared, framed for you, the ambitious sales pro:
Key Takeaways:
1. It Started with Chocolate Bars (and Found Love!): The Power of Early Wins & Positive Association
Jason’s first “sales job”? Selling chocolate bars door-to-door for a high school fundraiser. Knocking on doors, offering value (who doesn’t love chocolate?), and getting positive reactions. He realized strangers didn’t bite his head off. They were happy! This built a positive foundation, associating sales with value exchange and positive interaction.
The Kicker: On the sixth door, he met a girl, they connected, and they dated. His takeaway? Sales can lead to love – literally and figuratively!
Your Move:
Reflect on your own early sales experiences. Can you reframe negative encounters and focus on the positive interactions? More importantly, how can you create positive first experiences for new reps you bring on? That initial mindset matters.
2. Love the Impact: Your “Why” is Your Rocket Fuel
Jason’s core concept, the first “Love” in his book, is Love the Impact. It’s about getting crystal clear on why you sell what you sell, beyond just the features or even the immediate benefits.
Drill Down:
He uses the example of selling security systems.
- Layer 1: Prevents theft, helps in emergencies. (Okay, functional).
- Layer 2: So what? -> Provides security, awareness. (Better).
- Layer 3: So what? -> Sells peace of mind. People can relax, feel safe. (Now we’re talking emotion).
Ripple Effect:
Then, zoom out. What happens when the whole neighborhood adopts this? More peace, less fear, thriving communities, kids playing outside again. THAT’S the bigger impact.
Your Move:
Do this exercise for YOUR product/service.
- What’s the immediate impact on the individual? Keep asking “So what?” until you hit the core feeling (peace of mind, confidence, convenience, status, etc.).
- What’s the ripple effect if many people buy? How does it change the community, the industry, the world (even in a small way)?
- Connect to this deeper “Why” especially on tough days. When you feel like quitting, remind yourself of the real impact you’re making. It transforms “bothering people” into “offering transformation.”
3. Play the Long Game: Future Equity Beats Burning Bridges
We talked about the temptation to push too hard, maybe squeeze out an extra 1-2% conversion rate using aggressive tactics on people who aren’t quite ready or aren’t a good fit. Jason calls this potentially burning the “future potential” in your pipeline.
I shared how I turned down a $100k client recently because they were too small and wouldn’t succeed with my program yet. It was the “Selling With Love” move – protecting them (and my reputation) even though it cost me immediate revenue. That client will likely come back when ready, and tell others about the integrity shown.
Your Move:
Think about your interactions, even with the “no’s.”
- Are you building brand value and positive perception, even when you don’t make the sale today?
- Are you treating your territory/pipeline like a garden to be cultivated, like I did in West Texas, building relationships so even the no’s respect you and might buy later? (00:17:49 – 00:18:48)
- This long-term perspective builds a sustainable business that snowballs, rather than constantly paying for every single conversion. (00:17:20)
4. The Unspoken Secret: Self-Love & Worthiness Unlock Your Potential
This was HUGE. Jason’s final “love” is Self-Love. He shared his own journey through Mindvalley, initially skeptical of the “woo woo,” but eventually embracing personal growth fully after hitting a personal low point. The transformation was profound.
The connection to sales? So many reps fail because they lack self-worth. They don’t truly believe they deserve to be a top performer. They might nail the pitch but hesitate at the close because deep down, they don’t feel worthy of the win. (00:32:24 – 00:33:18)
Your Move:
Check your internal dialogue.
- Do you tell yourself “I’m not that kind of guy/gal,” “Only those people hit top numbers”?
- The difference between you and the top rep often starts with a decision fueled by self-belief.
- Invest in yourself! Whether it’s books, podcasts (like this one!), courses (check out D2D University!), coaching, or even meditation apps like Mindvalley – expanding your mindset directly impacts your sales results. Stop being just a listener; become an investor in YOU. (00:23:30 – 00:24:28)
Moving Forward: Your Blueprint for Integrated Success
Jason’s journey and insights prove that powerful, successful selling doesn’t require sacrificing integrity. In fact, integrating genuine care (Love!) with relentless drive (Eat What You Kill!) is the ultimate formula for sustainable, fulfilling success.
- Define Your Impact: Get clear on your “Why.”
- Cultivate Your Garden: Focus on long-term relationships and value.
- Believe You’re Worthy: Invest in your mindset and personal growth.
This isn’t just theory; it’s the practical path forward. The D2D Experts community is built on these principles – providing the tools, training, and support system to help you implement them.
Join the Conversation
Jason’s story is a powerful reminder that sales, done right, is a force for good – for the customer, for the community, and for YOU. It’s about more than just commissions; it’s about personal transformation and building a life you’re proud of.
So, let this inspire you. Take action. Decide you’re worthy. Go out there and sell with both love and the drive to win.
Master Ethical Selling: Drive Results, Build Trust
Learn How 'Eat What You Kill' Aligns with 'Selling With Love' for Ultimate, Ethical Success.
Ready to dive deeper?
- Listen to the full podcast episode with Jason Mark Campbell https://www.sellingwithlove.com/
- Explore resources at D2D Experts to level up your skills and mindset http://thed2dexperts.com/eatwhatyoukill
Thanks for tuning in, keep crushing it, and we’ll see you on the next episode!
