KEY POINTS
- The Endurance Test: A catastrophic personal setback can become the ultimate fuel for success, leading to rapid, record-breaking performance on the doors.
- The Momentum Multiplier: Learn to leverage the "dopamine spike" of a win to fuel your next sale, turning a good day into a breakthrough week.
- AI is the Closer: The future of sales involves automating the conversation to close deals end-to-end, freeing up human reps to focus on high-value customer interactions.
What if a catastrophic life event—getting fired, losing a business investment, and being dumped—was actually the fastest route to your first $200,000 in sales? For most, facing that level of debt and personal failure is enough to quit, but for Thomas Lundberg, it was the fire that forged a record-breaking career. Thomas’s journey is an extreme case study in resilience: he overcame $60,000 in personal debt his first summer knocking.
This episode of The D2D Podcast features Thomas Lundberg, the founder of Sellify AI, who turned desperation into discipline on the doors. Thomas is now pioneering sales automation that helps companies close deals end-to-end using artificial intelligence. Host Sam Taggart sits down with Thomas to discuss the bedrock principles—faith, consistency, and a deep sense of purpose—that powered his turnaround. You can stream the full conversation on the D2D Experts YouTube channel or read his innovative playbook below.
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Guest: Thomas Lundberg, Founder of Sellify AI, ACE Cooperatives, and Gathering Israel.
The All-In Principle: Turning Setbacks into Success
Thomas’s sales career began in 2019 in Virginia Beach, spurred by a series of painful financial and personal setbacks. This desperation gave him the unbreakable “why” that fueled his dedication.
1. Purpose as Fuel
Thomas attributes his first-summer success (making over $200,000) not to talent, but to a deeply motivating core purpose. He used his faith and commitment as the engine for his work ethic, sustaining him through moments when he felt physically broken and his toenails were falling off. His success proves that a deep, motivating purpose is a force more powerful than any sales pitch.
2. The Power of the SMS Funnel
Thomas is a massive proponent of outbound text messaging for retargeting and cross-selling. His belief began when he closed 13 solar accounts entirely via text during his daughter’s birth month. He later scaled this to 32 accounts in a month, entirely over text.
- 97% Open Rate: Text messages boast a read rate that demolishes email, with 92% of texts being opened within the first eight minutes.
- The Script Advantage: Using well-written copy and strategic hooks ensures a high engagement rate (some Sellify clients see 80%), which is the biggest indicator of a successful campaign.
3. Entrepreneurship Reality: The Hard Build
Thomas did not set out to build a software company. His goal was to find a tool that could automate the full sales conversation, but he found none existed. The decision to build Sellify AI was born from necessity. He cautions new entrepreneurs that software development demands far more money, time, and emotional resilience than anticipated. The key to surviving the hard parts is staying grounded in principles and a cause bigger than yourself.
Sellify AI: The Future of Sales Conversations
Sellify AI is pioneering a disruptive sales solution that integrates directly with a company’s CRM to automate the sales cycle end-to-end.
1. The End-to-End Closer
Sellify is not just a co-pilot or a lead generator; it is built to close sales at scale, handling objections, sending contracts, processing payments, and scheduling service.
2. AI is a Partner, Not a Threat
The platform creates a symbiotic relationship with D2D teams:
- Focus on Density: Sellify handles the upselling, cross-selling, and win-back of past customers, which are often left unaddressed. This allows human reps to focus on density—generating new customers—which fuels Sellify’s success.
- Conversation is Key: The AI conducts sophisticated, two-way conversations that are so fluid customers barely know they are talking to a bot. This high quality of interaction is key to its closing power.
3. Scaling through Integration
The product is built to be industry-agnostic but currently focuses on pest control and lawn care due to deep integrations with CRMs like Field Routes and ServiceTitan. This plug-and-play system allows companies to throttle their growth—scaling 20% or 50%—by simply setting a target and letting the software drive the revenue.
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