Lighting Sales Training | Lighting.D2DU
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Pitch permanent holiday lights like a pro. NO guesswork, no awkward kitchen-table pauses. Sell more permanent holiday and outdoor lighting with an expert backed word-for-word lighting sales script and multi-channel flow (door, phone, events).
This works even if you’re new to lighting sales, and helps you close cleanly without doing discount gymnastics!
34,000+
Students trained through D2DU
144+
Companies onboarded
15+
Lighting-specific lessons & role-plays
10+
New content added monthly
Best Lighting Sales Course (D2D + Inside Sales)
This is the outdoor lighting sales course built for multi-channel selling: Door-to-door, phone consults, and local events. Learn the full pipeline: lighting canvassing strategies, a clean lighting sales door approach, an in-home demo with smart app control, and closing frameworks for permanent RGB lighting—from residential roofline/eaves to small commercial storefronts. We’ll show you how to price, present financing, and handle lighting sales objections without racing to the bottom.
Are You Dealing With This?
HOA concerns (“will our HOA allow permanent Christmas lights?”)
“Too expensive”—price shock and energy usage worries
“We already do seasonal lights” / “We’ll wait until the holidays”
Confusion about the smart controller/mobile app demo
Fear of “holes in my house” / warranty & maintenance questions
Reps struggling to book a clear install window or complete site surveys from door visits or phone consults
Here’s What You Get
Door approach + in-home presentation tailored to permanent outdoor lighting
A complete lighting sales script (door, discovery, demo, install window)
Lighting sales objections and answers for price, HOA, energy, holes, timing
Lighting sales closing techniques (anchor value, tiered packages, add-ons)
HOA approval packet template (day/night photos, discreet settings, FAQs)
Financing playbook (0% promo options, “same-as-cash,” monthly framing)
CRM workflow + follow-up cadence for quotes, bandwagoning, and referrals
Neighborhood strategy (yard-sign plan, “pepper” installs, before/after photos)
Landscape lighting & smart home lighting sales training bonus modules
Certification on completion
Flexible Training Options to Suit Your Needs
- Online self-paced modules—learn anytime, anywhere
- Live virtual group training—weekly role-plays & Q&A
- In-house team training—we come to your market
- 1-on-1 coaching & mentorship—custom growth plans
- Weekend intensives & bootcamps—accelerated tracks
- Lifetime access & updates—stay ahead as products and seasons change
Are you a team or Company?
Team not hitting quota? Onboarding taking too long? Messaging all over the place? We’ll standardize your multi-channel lighting sales motion (door, phone, events) with:
• Corporate discounts & bulk enrollments
• Custom training portals & performance dashboards
• Script libraries, follow-up cadence, and lighting canvassing strategies
• Manager scorecards, install-backlog tracking, and neighborhood promo kits
Are You a Team or Company?
Team not hitting quota? Onboarding taking too long? Messaging all over the place? We’ll standardize your multi-channel lighting sales motion (door, phone, events) with:
• Corporate discounts & bulk enrollments
• Custom training portals & performance dashboards
• Script libraries, follow-up cadence, and lighting canvassing strategies
• Manager scorecards, install-backlog tracking, and neighborhood promo kits
Why Our Sales Training Stands Out
Built for lighting
Not generic sales “motivation”—real permanent lighting sales training with door scripts, HOA answers, and install scheduling.
Hands-on practice
Live role-plays + real-time feedback beat passive videos.
Profit focus
Price right, protect margin, and deploy financing plans without discounting.
Systemized growth
Canvassing routes, call-block cadence, event kits, re-knock cycles, and referral scripts that scale.
Community
Train alongside reps selling the same product set you are
What is Lighting.D2DU?
Lighting.D2DU is the industry-specific track inside Door to Door University for permanent lighting system sales—roofline/eaves/soffit lighting, landscape lighting, smart app–controlled demos—plus inside-sales phone consults and event workflows. Learn from proven direct-sales frameworks, then apply them door-by-door with confidence.
What is Lighting.D2DU?
Lighting.D2DU is the industry-specific track inside Door to Door University for permanent lighting system sales—roofline/eaves/soffit lighting, landscape lighting, smart app–controlled demos—plus inside-sales phone consults and event workflows. Learn from proven direct-sales frameworks, then apply them door-by-door with confidence.
Testimonial Videos
FAQs
How do you sell permanent holiday lights door to door?
Lead with outcomes: year-round curb appeal, zero ladder time, and smart app control. Use a simple flow—door approach → quick demo → in-home presentation → install window. The Lighting.D2DU lighting sales script and objection handlers turn “we’ll just do seasonal” into a scheduled install.
What does permanent outdoor lighting cost (and what affects price)?
Price depends on roofline length, peaks/dormers, and controller options. Many homes fall into a per-foot range. We show you how to present tiered packages, anchor value, and offer financing without discounting.
Is permanent lighting HOA-approved?
Many HOAs allow HOA-friendly permanent lighting when it’s discreet (off when not in use). Use our HOA approval packet (photos, compliance settings) to speed approvals.
How much power do permanent LEDs use?
Energy-efficient LEDs draw very little—often pennies per night. We include simple kWh comparisons and lifespan (50k hours) talking points for your in-home presentation.
How long does installation take?
Most installs are [X–Y hours] for standard homes; complex rooflines can extend the installation window. We teach how to set expectations and manage the project manager / crew handoff.
Do you offer financing for permanent lighting?
Yes—use our financing plans (0% promo options / same-as-cash) and monthly payment frames to reduce sticker shock and keep margin.
What about “too expensive,” “holes in my house,” or warranty concerns?
We give you lighting sales objections and answers: value stack vs. seasonal, discreet fasteners and UL-listed components, and how to present warranty (parts/labor) + service plans.
Can the system be controlled from a phone?
Yes—demo the controller & mobile app: zones, presets, animations, and schedules. Keep it simple so “smart lighting seems complicated” never becomes an objection.
Do you sell to businesses and HOAs?
We include a commercial module for storefronts, restaurants, municipalities, plus playbooks for HOAs and neighborhood promos (yard signs, photo packs).
