Wondering how to sell roofs more efficiently—and actually make that $100K+ a year in roofing sales?

You’re not alone.

Drawing from my experience speaking at every roofing convention imaginable, consulting with over 100 roofing companies, and personally knocking on more doors than I can count, I’m here to share three killer hacks to boost your roof selling game.

I’ve spoken at pretty much every roofing convention you can think of, consulted with over 100 roofing companies, and knocked more doors than I can count. I’ve watched reps struggle in “saturated” storm markets and still absolutely win. And I’ve seen others sit around waiting for leads and wonder why they’re broke.

So let’s fix that.

Hack #1: Own Both Retail and Storm – Shift Your Roofing Mindset

Understand the landscape of retail versus storm markets.

If you’re in a post-storm area wondering if any roofs are left to sell or considering chasing the next big storm, pause there.

It’s about shifting your mindset and recognizing that roofs always need replacing—you must Whether it’s retail or after the storm has passed, your focus should be on being proactive and making your presence known.

First question you’ve got to ask yourself:

“Am I building my business on storms or on systems?”

Most roofers default to one lane:

• Storm chasers: race to the latest hail map, pop up a temp office, milk the catastro, then bounce.
• Retail grinders: stay in one market, wait for the phone to ring, blame the economy when it doesn’t.

Here’s the truth:

• Roofs are always aging.
• Decking is always rotting.
• Homeowners are almost never thinking about their roof.

You don’t need a fresh storm to sell roofs. You need a better mindset and a better proactive game to get in front of the homeowners.

The Neighbor Whose Roof Literally Collapsed

My neighbor here in Utah had his roof literally cave in.

Not from hail. Not from some crazy storm. Just time, neglect, and zero awareness.

If a roofer had knocked his door six months earlier and said:

“Hey, let me do a free inspection and check your decking and trusses…”

That collapse would’ve never happened.

Most Americans are not:

• Climbing into their attic to check trusses
• Throwing a ladder on a 2–3 story home to inspect shingles

That’s your job.

Your play:

• Stop waiting for nature to sell for you.
• Knock doors in “quiet” markets.
• Position yourself as the preventive problem-solver, not the “storm vulture.”

Whether you’re in a fresh hail market or a 5-years-post-storm market, there are thousands of roofs that still need to be replaced. Your income is directly tied to how many of those homeowners you get in front of.

Hack #2: Be Meticulous With Your Data and Follow-Up

Most reps think their problem is leads.
In reality, their problem is leaks—in their follow-up.

Here’s the typical pattern:

• You knock.
• You run an inspection.
• Homeowner says:
  • “Not much damage.”
  • “Maybe next year.”
  • “I’ll wait for the next storm.”
• You say “Cool, thanks,” walk away, and never talk again.

That’s not sales. That’s hoping.

If you want to sell a lot of roofs, you need to become obsessed with your data and follow-up.

Build a Roofing Follow-Up Machine

Every conversation, inspection, and “not yet” should go into a system, not a notebook you lose in your truck.

Use field sales tools like D2D CRM – a door-to-door–built platform that lets you:

• Tag, sort, and segment homeowners by neighborhood, roof age, status, and storm history
• Track every knock, inspection, and follow-up attempt in one place
• Set reminders and automation so you never forget to re-touch a “not yet”
• Sync your team’s activity so you can see exactly who’s been worked and who hasn’t

Log things like:

• Address + neighborhood
• Age of roof
• Condition notes
• “Not now” reasons
• Storm dates or potential triggers

Then, when:

• A new storm hits
• Insurance rules change
• A few years pass and that “fine” roof is now 20+ years old

…you’re first back in their world with a text, call, or email:

“Hey, it’s Sam the roofing man. We talked last year about your roof—mind if I swing by and do a quick follow-up inspection?”

If you’re meticulous with your data, you’re not just “hoping something hits.” You’ve built a roofing sales pipeline that keeps paying you for years.

That’s the difference between a rep surviving one season and a rep building a six-figure roofing career.

…you’re first back in their world with a text, call, or email:

Hack #3: Turn Every Roof Into 3–4 More (Referrals or You’re Leaving Money on the Table)

Here’s where most reps lose the easiest money:

They finish the job, grab the check, maybe take a photo, and leave.

No referral play. No neighbor walk. No “who else do you know?”

If you want to really sell more roofs, your mindset needs to be:

“Every job I land is the down payment on the next 3–4 roofs.”

Each customer you win should be an entry point to several more,

It’s about leveraging the relationships you’ve built to become the go-to roofing expert in your area. Don’t be shy—ask for those referrals every single time.

At the door to door university for roofing sales reps, we have a full 10-step referral process I walk through in detail—how to ask, when to ask, what to say, how to tie it into installs, inspections, and follow-ups.

But here’s the simple version you can start using today:

Basic Roofing Referral Framework

1. Set the expectation early
   • During the close: “If we take great care of you, I’ll probably ask you to introduce me to a few neighbors or friends who might need help too. Fair enough?”
2. Ask at emotional peak moments
   • After approval
   • After install
   • When they’re pumped on how the roof looks
3. Make it easy to refer
   • “Who do you know on the street who complained about their roof?”
   • “Mind if I drop your name when I knock next door?”
   • “Can you text me the number of 2–3 people you think I should help?”
4. Stay top of mind
   • Have them save your number as “Sam the Roofing Man”
   • Send a thank-you text with before/after photos they can share
   • Follow up 6–12 months later and re-ask

When you do this consistently, your customer base becomes your marketing engine.

• Someone in their circle says, “Know a good roofer?”
• Your name is the first one out of their mouth.

That’s how you go from “one roof at a time” to network-based roofing sales where every job turns into a small cluster of new clients.

A New Era of Roofing Sales (Stop Being a Lead Baby)

Like I’ve shared on the D2D Podcast, the old way of roofing:

• Waiting for leads
• Hoping for storms
• Complaining about “saturated markets”

…doesn’t cut it anymore.

Homeowners aren’t sitting around thinking about their roof.
They need you to:

• Show them the risk
• Make it simple
• Guide them through the process

That’s what the top roofing reps are doing. They:

• Dominate both retail and storm markets
• Build organized follow-up systems
• And religiously ask for referrals until it’s part of who they are

If you’re serious about this and want to go deeper than a free YouTube video, that’s exactly why we built D2D University and our roofing-specific training.

Inside the roofing sales apprentice certification course, you’ll find:

• In-depth roofing sales training

• Referral training step-by-step

• Inspection, supplement, recruiting, and leadership training

• Scripts, frameworks, and real door-to-door breakdowns

It’s everything I wish I had when I was figuring this stuff out the hard way.

Ready to Sell More Roofs and Make More Money?

If you’re ready to:

• Stop chasing “magic leads”
• Own your retail and storm markets
• Build a flawless follow-up routine
• And turn every customer into a referral goldmine

…then it’s time to step your game up.

The old way of doing things no longer cuts it

Today’s homeowner isn’t sitting around waiting to think about their roof—they need you to show them why they should care.

It’s 2025, and time to ditch the old playbook.

So, if you’re ready to step up your roof-selling game, check out our d2d roofing community. Trust me, it’s packed with more value than you can shake a shingle at.

Let’s do this—sell more roofs, make more money, and build a legacy in the roofing industry.