With 7,000+ homes sold, 30+ years in the game, and a 650+ partner network, real-estate legend Randy Dyck shows how positioning—not chasing—turns you into the one prospects call first. In this D2D Podcast episode with host Hunter Lee, Randy breaks down how to build demand, read buyer “pain types,” and close faster by earning trust in seconds.
Meet Randy at D2DCon Canada (Calgary · Sept 27–28, 2025) — he’s leading a workshop on these exact systems. Grab your seat now.
Watch / Listen
About Randy Dyck
Randy is a top-ranked producer and coach, known for building systems that scale production while improving quality of life. He hosts the Return on Life podcast and mentors a growing network of partners worldwide.
- Founder/Coach: Eximus Real Estate Team, Realtor Collective, Randy Dyck Coaching.
- Production: 7,000+ homes sold
- Network: Mentors 650+ legacy partners worldwide.
- Host: Return on Life Podcast (ROL > ROI).
- Connect: Instagram • @randycdyck
Quotes
“Production solves all problems. When you’re productive, everything works better.”
“Your communication skills become your net-worth skills.”
“Stop chasing. Build the lane so your avatar flows to you.”
Big Idea: Position Yourself to Be Chosen, Not Chasing
Randy scaled from 60–80 to 150+ sales/year by becoming the chosen agent—the person people seek out—rather than the rep begging for attention. The shift:
- Know who you are (your “genius zone”).
- Define your perfect avatar (who you want showing up).
- Build a prospecting lane (his “commission river”) so that avatar naturally flows to you.
His example: turn a personal passion (coaching youth softball) into a sponsorship engine with banners, team contests, and reciprocity—parents (your true avatar) start coming to you. Result: shorter meetings, faster closes, and less chasing.
The SPA-BB Trust Framework (17-Second Trust)
People buy in pain. Dyck mentions that identifying their primary “pain type,” and matching your messaging with it, will let you open the “trust brain” fast.
He uses the SPA-BB trust framework to gain his prospect’s trust:
- S = Skeptical (“I don’t believe you”)
- P = Proud (“I know more than you”)
- A = Overwhelmed (too many decisions)
- B = Broke (money mindset blocks)
- B = Burned (bad past experience)
How to use it:
- Ask 1–2 simple questions (e.g., “What keeps you up at night about this?”). Listen for the type.
- Tell two micro-stories that match their pain: one personal (unrelated to your product) + one business case (your client win).
- Aim for the moment they lean in and say, “You’re right.” That’s trust unlocked—move to the close.
Steal the Playbook (Action Steps for D2D Reps)
- Pick one avatar. New homeowners, property managers, softball parents—be specific.
- Create your lane. Sponsor the league, run team contests, or own a neighborhood Facebook group. Put your name on the field (literally).
- Brand everything. Vehicle wrap, polos, field banners, useful giveaways. Be omnipresent.
- Write your SPA-BB stories. Two per type. Rehearse until they’re tight.
- Sharpen your three pillars:
- Communication (income follows communication).
- Marketing/Positioning (best-known beats best).
- Database (add contacts daily; nurture forever).
- Communication (income follows communication).
Measure “ROL,” not just ROI. Design your schedule and goals for Return on Life—sustainable performance beats burnout.
Why This Matters for D2D
Door-to-door greatness is not about hitting more doors; it’s about becoming the default choice in your niche. Randy’s method turns community presence + targeted messaging into pre-sold conversations, shorter cycles, and cleaner closes.
Meet Randy LIVE at D2DCon Canada (Calgary · Sept 27–28)
Workshops, playbooks, and the exact scripts and setups he uses to become the chosen rep. If you’re serious about leveling up, this is your room.
Get tickets → d2dcon.com/agenda.
