Door-to-Door Alarm Sales Training Course | D2D Experts
Alarm-specific. Field-tested. Zero fluff.
This door to door alarm sales system gives you word-for-word scripts, live role-plays, and real-world frameworks to turn “not interested” into install dates—fast.
Built by top 1% closers with 400+ seasons and triple-digit weeks.
34,000+
Students have been trained through D2DU
144+
Companies Trained
7+
Courses Offered
6+
Hours Of Content
96+
Videos Industry Specific
Best Alarm Sales Training
Stop guessing at the door. Learn from people who’ve done it at scale—Jason Newby (Vivint legend), Sam Taggart (#1 at Vivint, 400+), Josh Sutherland (118 alarms in a single week), and more!
Are You Dealing With This?
Read this like a checklist. If you nod more than twice, you’re in the right place.
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Struggling to close home security without discounting?
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Losing to competitors with tighter alarm sales training?
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Wasting leads because your team has no standard script?
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Selling price instead of value (monitoring, smart locks, cameras)?
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Reps freeze on high-ticket conversations?
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Your current approach isn’t producing installs—and you can’t see why.
Key Modules
- Area Management 101
- Knocking 101
- Door Pitch 101
- Welcome to D2DU 101
- Mindset 101
- Work Ethic 101
- Knocking 101
- Door Pitch 101
- D2D Ethics 101
Certification on completion – show your team (and recruiters) you’re trained to sell door to door alarms & security.
Flexible Training Options
Learn your way. Stay sharp year-round.
- Online Self-Paced Modules – learn anytime, anywhere (desktop + Disco mobile).
- Live Virtual Group Training – interactive weekly sessions for reps and leads.
- In-House Training for Sales Teams – we come to you with on-site coaching.
- 1-on-1 Coaching & Mentorship – custom growth plans for faster ramp.
- Weekend Intensives & Bootcamps – accelerated tracks to sharpen skills fast.
- Lifetime Access & Updates – Content that keeps pace with products and offers.
Are you a team or Company?
Scale with systems, not luck.
- Team Sales Not Hitting Quotas? We’ll rebuild your pipeline and presentation flow.
- Struggling with Onboarding New Reps Fast? Launch with role-play libraries and scorecards.
- Need to Standardize Sales Messaging Across the Team? White-labeled portals and shared playbooks. The D2D Experts
- We Offer Corporate Discounts, Group Reporting, & Custom Plans
- Bulk Enrollments, Custom Training Portals & Performance Dashboards
- ROI-Driven Consulting for Sales Managers & Owners
Are you a team or Company?
Scale with systems, not luck.
- Team Sales Not Hitting Quotas? We’ll rebuild your pipeline and presentation flow.
- Struggling with Onboarding New Reps Fast? Launch with role-play libraries and scorecards.
- Messaging all over the place? White-labeled portals and shared playbooks.
- We Offer Corporate Discounts, Group Reporting, & Custom Plans
- Bulk Enrollments, Custom Training Portals & Performance Dashboards
- ROI-Driven Consulting for Sales Managers & Owners
What is Alarm.D2DU?
Alarm sales continues to innovate and it’s harder and harder to switch people over, and find people willing to pay $50-100 a month for their service. Learn from the best in the business on how to pitch, present, handle objections, and close.
What is Alarm.D2DU?
Alarm sales continues to innovate and it’s harder and harder to switch people over, and find people willing to pay $50-100 a month for their service. Learn from the best in the business on how to pitch, present, handle objections, and close.
Testimonial Videos
Why Our Sales Training Stands Out
Alarm-specific. Outcome-obsessed.
Built by Alarm Industry Veterans with field Results
Newby (Vivint legend), Taggart (#1 Vivint, 400+), Sutherland (118 in a week), Nelson (regional leader).
Specialized for Alarm, Security, and Smart-Home Sales
Not generic sales tips—home security sales training built for today’s smart-home stack.
Graduates Report Increased Monthly Sales Within ~60 Days
Fast, measurable lift when you implement the system and scripts.
Relationship selling, upsells, long-term client value
Without racing to the bottom on price.
Relationship Selling, Upsells & Long-Term Client Value
sell monitoring, smart locks, cameras, and service the right way.
Community Access
Join a private network of alarm pros across D2DU.
Meet Your Trainers
Sam Taggart
CEO, The D2D Experts
#1 rep at Vivint (400+ alarm accounts in a year); founder of D2D Experts and D2DCon; 17+ years in door-to-door.
Jason Newby
Vivint Legend & Master Presenter
Long-time Vivint leader; managed thousands of reps; widely regarded as one of D2D’s top alarm closers and trainers. Featured on the D2D Podcast.
Josh Sutherland
CEO, Titanium (AMP x Titanium)
Door-to-door icon known for 118 alarms sold/installed in a single week; founded Titanium Smart Home (now AMP x Titanium).
Adam Nelson
Regional Leader (Vivint)
15+ years in security; advanced in-home presentation frameworks and close sequencing; senior regional manager background at Vivint.
FAQs
What is the focus of the Door-to-Door University's Alarms training program
It teaches the end-to-end process of selling door-to-door residential alarm systems, from Alarm Fundamentals through Advanced Alarm Presentation and Close Examples, all delivered by industry leaders like Jason Newby and Josh Sutherland.
Who is this training program intended for?
Any door-to-door sales rep, team leader, or business owner in the home security niche who wants to boost account volume and close rates, whether you’re a rookie or a seasoned Vivint top-producer like Sam Taggart.
What topics are covered in the training?
- Course 1: Alarm Fundamentals (5 Chapters) – System basics and product knowledge.
- Course 2: Terminology (16 Chapters) – Industry terms to speak confidently.
- Course 3: Jason Newby – The Pitch (16 Chapters) – Crafting persuasive door approaches.
- Course 4: Josh Sutherland – Alarm Pitch (3 Chapters) – High-impact scripting techniques.
- Course 5: In-Home Presentation – Adam Nelson (10 Chapters) – Building value inside the home.
- Course 6: Objections (17 Chapters) – One-liners and frameworks to overcome pushback.
- Course 7: Advanced Alarm Presentation – Jason Newby (11 Chapters) – Next-level demo strategies.
- Course 8: Close Examples (7 Chapters) – Over 50 proven closing scripts.
Bonus: D2DU 101 Core Curriculum – Mindset, ABCs of Closing, referrals, leadership, and more.
How does this program differ from other sales training courses?
Unlike generic sales classes, Alarms.D2DU delivers industry-specific, door-to-door content taught by top 1% trainers with real-life hidden-camera footage and weekly content updates. You model proven pitches, objection lines, and closing strategies from those who’ve closed 400+ accounts in a year.
What are common objections in alarm system sales, and how are they addressed?
Typical objections include “It’s too expensive,” “I’ll do it myself,” and “I need to think about it.” Course 6 offers 17 chapters of objection-handling one-liners, while Sam Taggart’s battle-tested tactics teach you to ignore, downplay, or play confused to maintain momentum and turn “no” into “yes.”
Is there a certification upon completion of the program?
Yes. Graduates earn the Alarms.D2DU certification badge, recognized across all 11 D2DU industries, and gain permanent access to the core D2DU 101 program for ongoing skill reinforcement.
Are there any prerequisites for enrolling in the program?
No formal prerequisites—just a willingness to learn and a drive to succeed. Reps at all experience levels will gain immediate, actionable skills.
How long is the training program?
This on-demand program contains over 85 chapters across eight courses, totaling roughly 10–15 hours of video content you can consume at your own pace, 24/7.
What support is available after completing the training?
Alarms.D2DU graduates join our private door to door community, receive weekly video drops every Tuesday, and refresher modules through the D2DU 101 core curriculum, ensuring ongoing peer support and up-to-date strategies.
How can I enroll in the Door-to-Door University: Alarms training program?
Simply click “Learn More” on the Alarms D2DU page or Book a Appointment to discuss a corporate account. You can also purchase directly at the D2DU Alarms product page for instant access.
How to get into security sales?
Start with structured, security alarm sales training so you’re not guessing at the door. D2DU teaches door approach → in-home → objection handling → close in one system
How to sell a home security system?
Lead with risk, lifestyle, and peace-of-mind outcomes—then connect features (monitoring, cameras, smart locks) to specific homeowner concerns. Use our objection handlers to keep momentum and close clean
Bonus Tracks Included
If your company sells beyond residential, optional modules extend to fire alarm sales training and commercial angles so you can expand your territory intelligently.
Also relevant: door to door alarm sales training, door to door alarms & security sales training, and specialized alarm system sales training paths are available inside D2DU for teams that want a single standard
Register for the Course
While others binge another series, you’ll be streaming the playbook that pays you back—on desktop or the D2DX mobile app. Train once, profit daily.
