Fiber Sales: Stop Leaving Money on the Table. Noah Eubanks Shows How.

The fiber optic market? Hot. Explosive growth. But here’s the kicker: too many reps treat it like an order-taking gig. They undersell. They miss massive opportunities. This isn’t just about losing commissions; it’s about customers missing out on the best deals and the fastest internet. Elite salesmanship changes that. It’s how you turn a simple pitch into a powerhouse of value, for both the client and your bank account.

The Golden Door & The Numbers

Meet Noah Eubanks. A Golden Door winner. A top-tier fiber sales professional who’s already cleared well over $200,000 by 22 years old. He’s not just selling internet; he’s redefining what it means to create value in the D2D fiber space. While many coast on “easy” deals, Noah consistently closes higher-value contracts, transforming basic savings into life-changing upgrades.

Noah’s expertise isn’t just about hitting numbers. It’s about leveraging every interaction to highlight undeniable pain points and present fiber as the ultimate solution. He excels at differentiating his offer, making customers eager to pay more for superior service and genuine savings.

The “Too Easy” Trap: Why Basic Sales Fail in Fiber

Fiber sales, for many, have been a “saving grace.” Low install times. Quick money. But this ease comes with a hidden cost: it dulls the sales edge. The industry is booming, government subsidies pouring in. ISPs are dumping hundreds of millions into infrastructure. They *need* door-to-door. Why? Because you can’t recoup $400 million in Chicago just through Google ads. It’s face-to-face. It’s personal.

The Curse of “Fiber is Too Easy”

I’ve made videos on it. Fiber *is* healing the industry in many ways. But I’ve also seen it hurt. When a product practically sells itself, reps become complacent. They lose the drive for true salesmanship. I called a company once, pitching our DDU Fiber Sales Training. Their response? “We don’t need it. Fiber’s too easy.”

That mentality? Pathetic.

It’s a disservice to the customer. A disservice to the ISP investing billions. And a massive disservice to the rep’s own earning potential. Sam Taggart says, “The problem is if you rely on fiber being too easy to count on your people to be good at sales, what are we trying to accomplish here?”

The Order Taker Mentality

What happens when fiber is “too easy”? Reps become order takers.
Noah sees it daily. “Hey, we just buried fiber. Are you interested?” That’s a pitch. And it gets deals. Mind-boggling, right? A 16-year-old could knock enough doors, find enough low-hanging fruit. But is that maximizing the territory? Is that building a career? No.

These reps get “medial training.” No objection handling. No looping. Just basic info. And when they hit a tough area, they zero out. “I thought you were good,” management asks. The “too easy” crutch crippled their sales muscles.

Elevating Your Fiber Game: Noah Eubanks’ Value-Driven Blueprint

The elite reps, the Golden Doors like Noah, don’t just sell fiber. They sell *value*. They understand that even if the deal makes sense on paper, human connection and superior salesmanship are non-negotiable.

Beyond Savings: Selling the Experience

Sam Taggart often challenges the industry: “Why are you only valuing monthly or yearly savings?” It’s a critical question. Good salespeople understand that “money don’t matter. You buy me.” Noah embodies this. He builds rapport. He sells *Noah*.

Noah’s approach isn’t about the minimum viable sale. It’s about uncovering deep-seated pain and demonstrating overwhelming value, making the customer willing to pay a premium for the best solution. Many times, he’s taken a “20 bucks a month” prospect and closed them at $70.

The Power of the Speed Test

This is Noah’s secret weapon. It’s visual. It’s undeniable. It creates the “gasp” moment.

That “gasp”? It’s the sound of commitment. Even if fiber is a little more expensive, they don’t care. They’re willing to pay for perceived value. It’s like Liquid Death versus Arrowhead water; same product, different packaging, different price. True salesmen package the story.

Unbundling Massive Savings

Noah doesn’t shy away from “not interested.” Especially when it comes to cable bundles.
“Hey, we have cable and internet. We’re not interested.”
Noah: “Oh, no. That’s perfect. That’s exactly why I’m here.”

He targets those paying $300-$400 for combined cable/internet packages. He then meticulously breaks down how fiber can drop their bill to $160. That’s not just $50 or $100 a month. That’s $1200 a year! He reframes it: “That could be a brand new set of tires.”

Personal Stories and Provider Pain Points

Differentiation also comes from connection. Noah’s been in the game. He leverages his own journey. “Hey man, like I used to, you know, I used to be there. I switched because of this.” People buy that story. They trust the experienced voice.

He also hammers home universal pain points. Customer service. He actively listens for it. “I’ve even had doors where I walk in and they’re on the phone with Exfinity, just cussing them out… I heard you were cussing out Exfinity up there! We’re going to go ahead and connect you.” Instant rapport. Instant problem solved.

He also highlights poor reviews of first-gen fiber companies who “did it quick and didn’t do a good job.” This positions his offer as the superior, reliable choice.

Data-Backed Value: Maximizing Every Interaction

The “too easy” mindset in fiber means reps often settle for the lowest common denominator—the basic savings pitch. But the data shows, with superior salesmanship, the potential deal value skyrockets. It’s the difference between an order-taker and an expert consultant.

Metric	“Order Taker” Fiber Rep	Noah Eubanks (Value-Driven)
Average Monthly Deal Value	$20 – $40 (Basic Internet)	$70 – $160+ (Bundled Savings, Higher Speed)
Annual Customer Savings Highlighted	$240 – $480	$1,200 – $2,880+ (from cable bundles)
Primary Selling Point	“We just buried fiber. It’s cheaper.”	“Faster, more reliable, superior customer service, massive long-term savings.”
Emotional Trigger	Minimal (Price only)	“Gasp” moment (speed test), frustration (customer service), desire for significant savings.
Customer Perception	A new internet provider.	A trusted advisor solving a major problem.

This table illustrates the stark difference. One approach sells a commodity. The other sells a solution, an experience, and themselves. That’s how you unlock the true potential in every door knock.

From Copper to Fiber vs. Fiber: The Future of Differentiation

Sam Taggart looks ahead. The fiber game is evolving. The easy “copper vs. fiber” pitch won’t last forever.

The Coming Shift

“There’s a day that will come that it’s fiber verse fiber, not copper verse fiber.” Think 15 years ago: Dish vs. DirecTV. Now, it’s about value, channels, packages. The same will happen with fiber. Many areas already see multiple fiber providers. When everyone has fiber, what then?

Why Salesmanship Wins Fiber vs. Fiber

Noah already dominates in “fiber vs. fiber” neighborhoods. He still pulls out 10-13 deals a day. Why? Because he’s a salesman. He builds value where others fail. He taps into the specifics:

• “They laid only 2 gig. We’re coming in with 8.”
• Pointing out shoddy past installations by competitors.
• Leveraging reviews to show superior customer support.

It’s about the entire package. The service. The speed. The support. The rep. When the technical difference shrinks, the human connection grows exponentially in importance.

The Golden Door Mindset: Continuous Learning and Humility

Noah’s path to Golden Door wasn’t without struggle. He balances recruiting and building SOPs with knocking doors. But his biggest challenge, and his biggest strength, is his humility.

No Ego: The Drive to Improve

Even as a top performer, running teams of 60+, Noah isn’t afraid to say, “What am I doing wrong here?” He’ll voice record pitches, send them to his business partner Chris, and ask for feedback. “I only sold four or five, six today. Like, what am I doing wrong?”

This is the common denominator of top reps. They’re humble. Curious. Always open to feedback. Always learning.
Sam Taggart sees it at Door-to-Door Con. Who buys the tickets? Who shows up? “The best guys.” Who buys DDU? “Always the guy that like was the top of the office.” The top reps are the hungriest. They know there’s always one more nugget. Noah watches YouTube videos by Sam Taggart, even though he’s a Golden Door. That’s the mindset.

The Top Rep’s Routine: Block and Attack

Noah runs a team of 60. Yet, he still knocks. He compartmentalizes. He time-blocks.

• 8:30 AM: Team meetings at Starbucks. Pitches. Role-play. Connection.
• 9:30 AM – 12:00 PM: Knocking. First shift.
• 12:00 PM – 3:00 PM: Midday. Managerial duties. Calling assistants. Trainings. Interviews.
• 3:00 PM – 7:00 PM (or later): Knocking. Second shift.

He stays in the field. He leads by example. This split shift approach, this intense focus, proves you *can* manage and sell lights out. No excuses.

Beyond the Block: Mastering the Field

Noah’s schedule isn’t just a suggestion. It’s a battle plan. His split shift isn’t about fitting in a few knocks; it’s about strategic dominance. He doesn’t just manage; he leads the charge. He doesn’t just sell; he sets the pace. This isn’t theoretical; it’s proven.

The Dual Threat: Manager and Closer

Most reps, when they step into management, stop selling. Big mistake. You lose touch. You lose credibility. Noah understood this. He knew to be an effective leader, he had to keep his hands dirty. Keep knocking. Keep facing the same objections his team faced.

Leading from the Front

When Noah says, “This works,” his team knows it’s not theory. He just came from the field. He just closed. He just handled that tough objection. His leadership isn’t just about strategy sessions; it’s about demonstrated success. He’s not delegating; he’s demonstrating. This builds respect. It builds belief. It shows what’s possible, every single day.

Strategic Time Allocation

His day is a masterclass in prioritization. Mornings are for team ignition, high-energy starts. Midday is for focused, high-impact managerial tasks – the stuff that can’t happen when he’s on a porch. Afternoons? Back to the grind. Back to the doors. This isn’t multitasking; it’s compartmentalization with purpose. Every block has a mission. Every minute is accounted for.

The Midday Hustle: What Happens Between Knocks

That 12 PM to 3 PM slot? It’s not lunch. It’s not downtime. It’s a critical period for scaling his efforts. This is where he amplifies his team’s output, ensuring their field time is as effective as his own.

Coaching and Development

This is where he calls his assistants, reviews metrics, and gives targeted feedback. It’s about rapid iteration. Did a rep struggle with a certain pitch? Noah’s on the phone, role-playing, refining. Did someone crush it? He’s analyzing the win, replicating the success. This immediate feedback loop is crucial. No waiting until tomorrow. No letting bad habits cement.

Systemizing Support

Training isn’t a one-off event. It’s continuous. Interviews aren’t just about hiring; they’re about building a pipeline of future top reps. His midday focus ensures his team has the resources, the motivation, and the belief to keep pushing. He’s building the machine, even as he runs it. This is how you sustain high volume. This is how you build a Golden Door team.

The Unseen Edges: Where Top Reps Dominate

The knock is just the beginning. The sale isn’t the end. Top reps know the game extends far beyond the initial interaction. They leverage every opportunity. They leave no stone unturned. This is where the gap widens between good and great.

The Follow-Up Fortress

Most reps treat a “no” as final. Or a “think about it” as a lost cause. Not the elite. They see it as a delayed yes. A chance to build more value. To overcome lingering doubts. The fortune is in the follow-up. It’s not bothering people; it’s serving them. It’s providing solutions they need, even if they don’t immediately realize it.

Multi-Channel Mastery

A top rep doesn’t just leave a card. They use a strategic mix. Text messages. Emails. A personalized video. Maybe even another knock at a different time. They understand people have preferred communication methods. They adapt. They persist, without being pushy. It’s about staying top-of-mind, offering different angles, and patiently nurturing the prospect.

Value-Driven Nurturing

Every follow-up isn’t a hard sell. It’s a value add. “Hey, just saw your neighbor got their system installed, looks great! Wanted to send over that specific warranty info we discussed.” Or, “Thinking about your specific energy needs, I put together a quick breakdown of how our solution compares. No pressure, just wanted you to have the data.” This provides concrete reasons to re-engage.

Objection Obliteration

“I’m not interested.” “It’s too expensive.” “I need to talk to my spouse.” These aren’t roadblocks. They’re invitations. Invitations to understand. Invitations to reframe. Top reps don’t just “handle” objections; they dismantle them with precision and empathy.

Proactive vs. Reactive

The best reps anticipate. They know the common objections. They weave answers into their initial pitch. They disarm before the prospect even raises the concern. “Now, you might be thinking this sounds too good to be true, or that it’ll be a huge hassle…” By addressing it first, they control the narrative.

The Reframe Technique

When an objection hits, they don’t argue. They reframe. “It’s too expensive.” -> “I get it, budget is key. Most people actually save *more* than this costs in the long run. Let me show you exactly how.” Or, “I need to talk to my spouse.” -> “Absolutely, smart decision. What specifically do you think they’ll be most curious about? We can get those answers now so you’re fully equipped for that conversation.” They shift perspective, moving from a negative to a problem-solving opportunity.

The Referral Rocket

The single most powerful lead generator? A happy customer. Top reps aren’t just closing sales; they’re building advocates. Every installation is a chance for 2-3 more leads. This isn’t luck; it’s a system.

Asking for the Introduction

It’s not about being shy. It’s about being direct, but with value. “Hey, glad you’re loving the new system. Who else on your street, or in your network, do you know that could benefit from this? We’re focused on helping good people like you, and a personal introduction means we can cut through the noise.” Offer an incentive. Make it easy.

Delivering an Experience Worth Sharing

This is the foundation. If you deliver a mediocre experience, you get no referrals. If you deliver exceptional service, go above and beyond, make the process seamless, and exceed expectations, referrals become organic. Top reps obsess over post-sale satisfaction. They know that a happy customer is a walking, talking billboard for their business.

The Data Driven Edge: Know Your Numbers, Own Your Game

Feelings lie. Numbers don’t. Top reps aren’t guessing. They’re analyzing. Every door, every conversation, every pitch, every close is data. This data informs their strategy, their schedule, and their next move. It’s the difference between hoping for success and building it systematically.

Key Performance Indicators That Matter

It’s not just about total sales. It’s about the entire funnel. Where are the bottlenecks? What’s working? What needs tweaking? Top reps track everything. They understand the ratios. They know their personal conversion rates at every stage.

Metric	Typical Rep Focus	Top Rep Focus
Knocks per Hour	“Enough to get by.”	Specific target (e.g., 20+/hr). Optimize route.
Conversations per Hour	Doesn’t track.	Monitors closely. Identifies talk-to-knock ratio.
Appointment Set Rate	“Sometimes I set a few.”	Exact percentage. Aims to improve by 1-2%.
Close Rate (from Appointment)	“I close some of them.”	Precise conversion. Refines pitch based on data.
Referral Rate	“If they offer.”	Actively solicits. Tracks % of sales with referrals.
Average Deal Size	“Whatever they buy.”	Strategizes upsells/cross-sells to maximize value.

Micro-Adjustments, Macro-Results

Knowing the numbers isn’t enough. Acting on them is everything. A top rep might realize their “appointment set rate” is solid, but their “close rate” after the appointment is lagging. This signals a problem with their presentation, their follow-up, or their ability to handle objections at the closing stage. They don’t just accept it; they dissect it. They ask for coaching. They role-play. They make tiny adjustments that lead to massive improvements over time.

The Mindset Multiplier: Beyond the Grind

The physical effort in D2D is intense. The mental game? Even tougher. Top reps aren’t just physically fit; they’re mentally bulletproof. They cultivate a mindset that sustains them through slumps, celebrates wins, and learns from every interaction.

Energy and Resilience: Non-Negotiables

You can’t crush doors if you’re running on fumes. Energy management is just as crucial as time management. This isn’t about working harder; it’s about working smarter and sustaining peak performance.

Strategic Breaks, Not Burnout

Noah’s split shift isn’t just about managerial duties. It’s also a mental reset. A chance to refuel. Top reps understand that short, intentional breaks prevent burnout. A quick walk, a healthy snack, a moment of silence. These aren’t luxuries; they’re strategic investments in sustained performance. They protect their energy like it’s their most valuable asset.

The Mental Game

Rejection is inevitable. Negative interactions happen. The difference? Top reps don’t dwell. They process, learn, and move on. They have a short memory for setbacks and an iron-clad belief in their product and their process. They visualize success. They affirm their capabilities. They train their minds as rigorously as they train their pitch.

The Golden Rule: Serve First, Sell Second

This is the ultimate differentiator. It sounds counterintuitive in a high-pressure sales environment, but it’s the core of long-term success. Top reps aren’t trying to trick anyone. They genuinely believe in their product or service. They genuinely want to help.

When you approach every door with a mindset of genuine service – “How can I help this person solve a problem?” – the dynamic changes. You’re not a salesperson; you’re a consultant. You’re a solution provider. This authenticity resonates. It builds trust. And trust is the fastest path to a closed deal and, more importantly, a loyal customer and referral source.

Conclusion

Becoming a top rep isn’t a mystery; it’s a science. It’s a relentless pursuit of improvement, fueled by a unique blend of humility, hunger, and strategic execution. It’s about seeing the entire playing field, not just the front porch. It’s about leveraging every single interaction, every piece of data, and every moment in the field.

You’ve seen Noah’s blueprint: compartmentalized time, unwavering presence, and a leadership style built on active demonstration. But it stretches further. It’s the meticulous follow-up, transforming “no” into “not yet.” It’s the proactive dismantling of objections, turning resistance into understanding. It’s the intentional cultivation of referrals, transforming a single sale into a cascade of opportunities. It’s the obsession with data, understanding that numbers tell a clearer story than emotions. And ultimately, it’s the bedrock of a resilient mindset, built on genuine service and an unbreakable belief in what you offer.

The best in D2D aren’t just knocking more doors; they’re knocking smarter. They’re not just closing more deals; they’re building lasting relationships. They are the students of the game, always asking, always learning, always pushing for that “one more nugget.” Embrace their hunger. Adopt their systems. Lead by example. The door to your next level of success is open. It’s time to walk through it.