1. Overview
Rose Roofing, a Sterling, VA-based roofing sales company, was generating $5 million in revenue but struggled to scale beyond that point. In early 2023, they attended a D2D Business Bootcamp, looking for a proven system to enhance sales processes, improve team accountability, and accelerate growth. After implementing D2D University (D2DU), The Circle, and The Streets Competitions, they experienced a massive revenue jump from $600,000 in February to $1.2 million in March.
Rose Roofing is on track to grow from $5 million to $40 million in just two years after implementing The D2D Experts’ system.
Key Outcomes:
- Revenue Growth: Increased from $5 million to $40 million projected in two years.
- Rapid Monthly Growth: From $600K in February → $1.2M in March after Bootcamp implementation.
- Increased Team Size: Expanded from 7 reps to 32 users on D2DU.
- Competitive Excellence: Won 2nd place in the National Knocking League (NKL).
- Scalability: Built a structured system that allows continuous growth and recruitment of top talent.
2. Client Background
Company Profile
- Name: Rose Roofing
- Industry: Roofing Sales
- Location: Sterling, VA
- Decision Maker: Matt Marcolini (CEO)
- Sales Leader: Paul Maschue
- Revenue Before Engagement: $5 million
- Number of Reps (Before): 7 Initial Users
- Number of Reps (Now): 32 Users
- Number of Locations: 1
3. Challenges Faced
Initial Situation
Before working with The D2D Experts, Rose Roofing faced significant roadblocks in scaling beyond $5 million in revenue. The leadership team attempted to build an internal training system, but it lacked structure, accountability, and the proven processes needed to rapidly increase production and recruit top-tier sales reps.
Impact Analysis
- Lack of Structure: Their internal training system wasn’t producing consistent results, leading to slow team growth.
- Stagnant Revenue: Despite having a strong foundation, they were stuck at $5M with no clear path to scale.
- Sales Team Inefficiencies: Without structured accountability and sales tracking, production was inconsistent, and new hires took longer to ramp up.
4. Objectives and Goals
Short-Term Goals
- Implement structured training and onboarding to improve rep performance.
- Increase revenue month-over-month through better sales processes.
- Compete in National Knocking League (NKL) and benchmark team performance.
Long-Term Goals
- Scale the business from $5M to $40M in two years.
- Build a self-sustaining sales team that runs on structured training and accountability.
- Become an industry leader in roofing sales growth.
5. Solution Provided
Strategy Development
The D2D Experts introduced Rose Roofing to The Circle, D2DU, and The Streets Competitions to provide a high-performance sales culture, structured training, and competitive motivation.
Implementation Steps
Phase 1: Business Bootcamp & Initial Actions
- Attended a D2D Business Bootcamp (February 2023).
- Refined sales structure & daily training process.
- Began implementing The Circle & D2DU training platform.
Phase 2: Rapid Growth & Scaling
- Doubled revenue from $600K → $1.2M in just one month.
- Increased sales team from 7 reps → 32 users on D2DU.
- Implemented The Streets Competitions for higher rep engagement.
Phase 3: Long-Term Sustainability
- Maintained structured training to scale beyond $10M+.
- Competed in NKL, winning 2nd place to boost team motivation.
- On track for $40M revenue by 2025 using D2D Experts’ system.
Resources Utilized
- The Circle Membership – High-level coaching and accountability.
- D2DU Training Platform – A structured system to onboard and develop top-performing reps.
- The Streets Competitions & NKL – Competitive sales challenges that increased motivation and accountability.
6. Results Achieved
Quantitative Outcomes
- Revenue Growth: Jumped from $600K in February → $1.2M in March post-bootcamp.
- Scalability: Projected to grow from $5M to $40M within two years.
- Production Increase: February (23 installs) → August (107 installs).
- Sales Team Expansion: Grew from 7 to 32 users on the training platform.
- Competition Performance: 2nd place in NKL, increasing sales motivation and efficiency.
Qualitative Outcomes
- Improved sales team accountability and tracking using D2DU.
- Established daily sales meetings and blitz strategies for continuous momentum.
- Enhanced team culture and motivation through competitions and structured incentives.
Visual Aids
Graph showing revenue growth from $600K to $1.2M per month
Image of Rose Roofing’s sales team competing in NKL
7. Analysis
Success Factors
- Rapid Execution: Bootcamp takeaways were implemented immediately, leading to a 2X revenue jump.
- Competitive Motivation: NKL and The Streets helped drive reps to perform at a higher level.
- Scalable Systems: D2DU and The Circle ensured structured training and sales consistency.
Lessons Learned
- A proven system eliminates trial and error. Instead of building a custom platform, using a pre-tested training system delivers faster results.
- Accountability fuels growth. Tracking rep performance and holding competitions led to a high-performing team.
- Bootcamp training provided instant ROI. Revenue doubled in 30 days simply by implementing new systems.
8. Client Testimonial
“After attending The D2D Business Bootcamp, we saw an immediate impact on our revenue and sales process. We doubled our sales in one month and are on track to scale from $5M to $40M. The accountability, training, and competitive strategies from The D2D Experts have transformed our team!”
— Matt Marcolini, CEO of Rose Roofing
9. Conclusion
Rose Roofing’s success showcases how structured training, accountability, and sales competitions can rapidly scale a business. In just eight months, they grew from $5M to a projected $40M, expanded their team, and doubled their revenue in a single month after attending The D2D Experts Bootcamp.
10. Call to Action
Want to Scale Your Sales Team & Increase Revenue?
Join The Circle & D2DU today and get the same structured training, accountability, and competitive edge that helped Rose Roofing 10X their business.
📅 Schedule a Call Today!
Learn More Here
A digital marketing professional specializing in content-based functional areas - Ahsan Zafeer is driven by a never-ending passion for developing, nurturing, and strategizing key content aspects. He writes extensively on tech, digital marketing, SEO, cybersecurity, and emerging technologies. He is also a digital marketing strategist and freelance consultant for globally oriented organizations.
